35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
Brands must remain silent about Hong Kong: PR chief  PRWeekBrands must remain silent about Hong Kong: PR chief. From PR Week.
How I Save: The 23-year-old PR executive with £1,318 saved for a house  Metro.co.ukIn our weekly savings and personal finance series, we take a look at the spending of Keira, a PR executive in Manchester trying to save for a home.
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
Annoying PR Stunts Could Fund the Future of Space Travel  FuturismAn increasing wave of companies are launching bizarre space PR stunts, sending various products into orbit. They could fund NASA's future.
What does public relations mean to you?  Bizcommunity.comMany companies have a perception of what public relations (PR) is. More often than not, they confuse PR with marketing and branding with advertising.
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
PR: Kinesis Partners With Hardware Wallet Provider CoolbitX  Bitcoin News21/08/2019, London: Kinesis is proud to announce a partnership with CoolBitX Technology, the developers of the world's first credit card-sized hardware wallet, ...
PR agencies are getting more results-focused to fend off competition  Business InsiderPR agencies traditionally relied on inaccurate measurement, so now they're adding data services to show their work actually delivers.
PR: Plan Flash - Decentralized Data Processing  Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
Thrive PR launches specialist Asian communications division  mUmBRELLA*Thrive PR and communications has launched a specialist Asian communications division, which will focus on working with Chinese brands that are building a ...
My Size, Inc. Selects 5W Public Relations as US Agency of Record  PRNewswireNEW YORK, Aug. 20, 2019 /PRNewswire/ -- 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today it has been ...
What the Business Roundtable Pledge Means to Tech—Whether Companies Signed It or Not  FortuneIn light of a recent pledge by 181 corporate leaders to expand their priorities beyond driving shareholder value, several big technology companies have said ...
Illumine8 Marketing & PR CMO, Frederick Native Makes DMN 40UNDER40 List  Yahoo FinanceIllumine8 Marketing & PR CMO and Frederick native, Christina May, is a 2019 DMN 40UNDER40 honoree because of her impact on the marketing industry and ...
Cookies and slime in orbit: What’s the point of PR stunts in space?  New ScientistCompanies that run hotels, build cars and make TV are beginning to operate in space. This in-orbit economy could finance deeper space exploration.
Kerala Nun, Kicked Out Of Convent, Accuses Church PR Of 'Humiliating' Her  HuffPost IndiaOn Monday, police registered a case against convent authorities following Sister Lucy Kalapura's complaint of illegal confinement.
Here's Why PR Isn't Working For You  ForbesIn over a decade of leading digital PR for clients with Zen Media, I've made a staggering discovery that's quite revealing. Clients either end their engagement ...
Getting more specific with your PR measurement - PR Daily  PR DailyPR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR ...
Ferrero UK adds new agency to consumer roster  PRWeekComms agency Tin Man will provide strategic and creative counsel across Ferrero UK's consumer brand portfolio after being added to the confectionary giant's ...
Infographic: Your social media video cheat sheet - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Aug. 19, 2019. SHARE. Click Here to Expand. Click Here to Expand. Some audiences are more likely to use one platform than ...
Mental Health Toll Of Hurricane Maria Still Palpable In Puerto Rico  NPRMore than 3 million Puerto Ricans saw their communities — and families — devastated by the deadly Category 4 hurricane. Many residents are still emotionally ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
Congressional Black Caucus Members Call On HUD To Decouple USVI From PR And Release Disaster Recovery Funds -  VI ConsortiumMaxine Waters, chairwoman of the U.S. House of Representatives Committee on Financial Services, and a dozen other members of the Congressional Black ...
Fishman Public Relations Ranks No. 1 Franchise PR Firm for 2nd Consecutive Year  PRNewswireCHICAGO, Aug. 19, 2019 /PRNewswire/ -- Fishman PR, a national agency specializing in public relations, *content* marketing and influencer relations for ...
Public Relations Assistant job, Johannesburg, Alberton, Meyersdal  Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Donald Trump Joked About Trading Puerto Rico for Greenland: Report  NewsweekPresident Donald Trump has reportedly talked about purchasing Greenland for over a year and once even quipped about trading Puerto Rico for the ...
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...
Hoffman Agency hires Syreeta Mussante as MD, North America  PRWeekSAN JOSE, CA: Technology PR specialist The Hoffman Agency has hired Syreeta Mussante as MD of North America, effective September 3. Mussante is taking ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: It's believed this place once supplied water to all of Puerto Rico, thanks to a collaboration between ...
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
The Puerto Rico Governor Started 3 Days Ago. But His Future Is Already in Doubt.  The New York TimesPedro R. Pierluisi, the newly installed governor of Puerto Rico, faces lawsuits challenging his legitimacy in office.
PR-South Suburban College Continuing Education Classes Start Soon  Patch.comPR-South Suburban College Continuing Education... - Oak Forest, IL - Registration is Open for Non-Credit Classes at South Suburban College.
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
On the PR Woes at State House: All the President's Men  Freedom NewspaperFacebook has a weird way of waking up sleeping dogs; and I found one moment this morning. After a few days of critiquing the Public Relations team at the ...
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
Campaign launches global PR Awards in India | PR  Campaign IndiaInaugural edition of the awards to be held in Mumbai in October 2019.
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
Rogers & Cowan, PMK*BNC Merge; Interpublic-Owned Showbiz PR & Brand Marketing Agencies Join Forces  DeadlineEntertainment industry public relations and brand marketing powerhouse agencies Rogers & Cowan and PMK*BNC have announced they will operate as one ...
Harry and Meghan should practice what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
British government to launch no-deal Brexit PR blitz  The Irish TimesBoris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.
After PR gov resigns, protesters don't want successor  Reuters.comAs people celebrated Ricardo Rossello's resignation as Puerto Rico Governor, protesters on Thursday rallied against his successor, Secretary of Justice Wanda ...
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
5 Latinas Share How They Got Their Start In Public Relations And Their Top Piece Of Advice For Entrepreneurs  ForbesMidsection of businesswoman sitting at table in cafe. High angle view of female professional is typing on laptop keyboard. She is at convention center. Getty.
FDH Bank pumps K2 million in PR Society of Malawi indaba - Malawi Nyasa Times - News from Malawi about Malawi  Nyasa TimesFDH Bank has donated K2 million to the Public Relations Society of Malawi (PRSM) for its first ever annual lake conference slated for November this year.
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Total Fitness appoints Manchester PR agency to grow brand positioning  PRWeekManchester-based PR Agency One has been appointed by Total Fitness to help the brand strengthen its position in the mid-market health club sector. News.
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
NorthEscambia.com Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards  NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.
Amazon Hands Singapore PR Account To Archetype  The Holmes ReportSINGAPORE — Amazon has retained Archetype as its PR agency of record in Singapore following a competitive review, the Holmes Report has learned.
Puerto Rico’s Next Political Crisis: Who Succeeds the Governor  The New York TimesWith the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Puerto Rico's .PR Domain Turns 30!  CircleIDGauss Research Laboratory, Inc, the registry operator for .PR, Puerto Rico's top-level domain (TLD), and Afilias, its technology partner, announced today that the ...
Ava DuVernay on Moving From PR to Filmmaking, Directing 'When They See Us'  VarietyAva DuVernay talks to Variety about her start in PR, her transition into directing and her latest project, Netflix's "When They See Us."
New Puerto Rico governor names two members of Cabinet  The Indian ExpressPuerto Rico Governor Wanda Vazquez named two members of her new Cabinet on Wednesday, although the government's key secretary of state position ...
Vanda Pharmaceuticals hires BCW's A.J. Jones to lead corporate affairs, comms  PRWeekWASHINGTON: Vanda Pharmaceuticals has hired A.J. Jones as chief corporate affairs and communications officer and Joakim Wijkstrom as CMO. Both are ...
Man struck by Pr. George’s officer in cruiser on Indian Head Highway  WTOPA man crossing busy Indian Head Highway is in stable condition after being struck by a Prince Georges County Police officer driving a police cruiser Tuesday ...
Sony Interactive Entertainment To Acquire Insomniac Games, Developer Of PlayStation®4 Top-Selling Marvel's Spider-Man, Ratchet & Clank  PRNewswireSAN MATEO, Calif., Aug. 19, 2019 /PRNewswire/ -- Sony Interactive Entertainment ("SIE") announced today that SIE has entered into definitive agreements to ...
Breakfast Briefing: Five things for PR pros to know Tuesday morning  PRWeekTwitter and Facebook fight Chinese disinformation; Wendy's disses Chick-fil-A and Popeyes; Tech faces state antitrust probe; CNN analyst's bodyguard charged; ...
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
PRWeek UK Awards 2019: shortlist revealed  PRWeekPRWeek UK Awards 2019: shortlist revealed. From PR Week.
Andrew needs to address this PR nightmare which will not go away  HeraldScotlandROSEMARY Goring concludes her article on Prince Andrew, now eighth in line to the throne after young Archie, by stating : “If Andrew were willing…
With little ISRO in Mission Mangal, kaho na PR hain...  Deccan HeraldIndia's first space film 'Mission Mangal,' released on Independence Day, is more masala than science saga. That should not come as a shock to anyone who ...
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
Zakir's PR status: We'll let authorities decide, says PKR  MalaysiakiniParty's political bureau says authorities should decide on controversial preacher's PR status, based on legal and humanitarian grounds.
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
'Clients aren't taking PR pitches as seriously as other disciplines', warn pitch consultants  PRWeekSmaller budgets and the proliferation of project-based briefs mean that many clients do not take the selection of PR agencies as seriously as other marcomms ...
2019 Asia-Pacific PR Consultancies of the Year  The Holmes ReportThe Holmes Report's selections for 2019 Asia-Pacific PR Consultancies of the Year, across specialist and geographic categories.
Sam Allardyce says Benitez ‘jumped ship’ after winning PR war with Mike Ashley and asks Newcastle fans to giv  The SunTHE Toon Army have been told to lay-off Steve Bruce - by former Newcastle boss Sam Allardyce. Magpies manager Bruce is already getting stick from ...
Amazon’s Weird Twitter PR Army: Inside the Corporation Hivemind  San Antonio CurrentRecently, Amazon employees have been popping up in the mentions of more and more Twitter users. These employees, known as "Fulfillment Center ...
Boxing News: Pulev: Fury using my name for PR » August 21, 2019  Fight NewsIBF #1-rated heavyweight contender Kubrat “The Cobra” Pulev has responded to former heavyweight champion Tyson Fury's public claims that he turned down ...
PR firms 'refused to work with Cambridge Analytica during Facebook data hack scandal'  PRWeekCambridge Analytica approached "tens" of PR agencies for crisis comms support during the Facebook data breach scandal, and every agency refused, says a ...
Indian PR must train company spokespersons to avoid using cliches  Quartz IndiaOften, we as public relations (PR) professionals engage in training our spokesperson(s) on how to deal with media, sensitising them about do's and don'ts and ...
Trump joked about trading Puerto Rico for Greenland, report says  The IndependentDonald Trump joked about trading Puerto Rico for Greenland during a year-long private discussion about purchasing the Danish territory, a report has claimed.
21 Best Restaurants in Puerto Rico  Condé Nast TravelerOur top recommendations for the best restaurants in Puerto Rico with pictures, reviews, and details. Find the best in dining based on location, cuisine, price, view ...
15 Best Bars in Puerto Rico  Condé Nast TravelerOur top recommendations for the best bars in Puerto Rico, with pictures, reviews, and details. Find the best spots to drink, including fun, trendy, rooftop bars and ...
Commitment to work for a new Puerto Rico | TheHill  The HillAs chairman of the House Natural Resources Committee, I commit that I will be directly involved in how we handle all matters related to Puerto Rico, and that ...
CR17: 'Face the nation! Tell us what happened! End this PR disaster'  702CR17 people should face the nation. Tell us what happened – if they know what happened. Tell us where the money came from. Tell us where it went. And tell ...
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk  TODAYonlineSINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
How MedMen's consumer PR account went up in smoke  PRWeekLOS ANGELES: Cannabis retailer MedMen has pulled back the consumer PR account it tentatively awarded to MWWPR this summer after a review it started in ...
Israel's 'PR Masada' over Omar and Tlaib violates Zionism  Religion News Service(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish zealots killed their families, and ...
PR: Bitpunter Launches Transaction Mining for Online Gaming  Bitcoin NewsThe recent advent of transaction mining as a business model has taken the cryptocurrency world by storm, with transaction fee mining exchanges such as ...
Puerto Rico Supreme Court Ousts New Governor, and Another Is Sworn In  The New York TimesSAN JUAN, P.R. — The uneasy calm that had settled over Puerto Rico after huge protests brought down one governor and a second one was installed in his ...
Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’  ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.
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Is This Any Way to Run Your PR?

You bet!Especially for business, non-profit and association managers who REALLY... Read More

Why Public Relations Doesnt Just Happen

Public relations is a very important part of the marketing... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More

Public Relations: Toast?

Could be, when unit managers in businesses, non-profits and associations... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

So, How Do I Answer That?

How you answer questions depends on many factors. Example what... Read More

Dont Pay for Radio Interviews

It used to be that all you had to do... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

There Is No Such Thing as Competition

A wise friend of mine has often said, "There is... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether... Read More

Media Training: Stop Talking, Already!

THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More

Preparing For Your Media Interview

Media interviews are an important part of an overall public... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Hispanic Media Relations Training: What to Do When Hispanic Media Call

You are a spokesperson for your company, representing it for... Read More

Advertising Is Dead. Long Live PR

Although I still believe there is a place for advertising... Read More

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?

Commit this to memory, please: To get in the media,... Read More

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Inoculate Yourself Against Bad PR

What is bad PR?Well, if you're a business, non-profit or... Read More

Three Communication Secrets of The Great Communicator

I've worked in media and public relations for 20 years,... Read More

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more... Read More