35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

PR Is Not Dead: How PR Has Evolved In The Digital Age  ForbesPR has shifted in a lot of ways to effectively provide success to brands and consumers alike.
5W PR Travel PR Practice Area Named Top 20 in US  PRNewswireNEW YORK, June 18, 2019 /PRNewswire/ -- O'Dwyers, a leading public relations industry publication, has officially released its annual PR rankings naming 5W ...
Indian Railways to Hire Private PR Professionals in Each Zone for Publicity  News18According to the guidelines, a team of 17 trained professionals, including a team leader, a social media manager, *content* analysts, *content* writers, video editors ...
PR on the go for entrepreneurs: The Insider app  How we made it in AfricaPress Office: Insider. Access to financing is often the biggest obstacle SMEs face across emerging markets. Entrepreneurs need strategic branding efforts and ...
How Nintendo approached the PR battle at E3 2019  VentureBeatNintendo brought up the rear in showing off new games at the 2019 Electronic Entertainment Expo, but it made a lot of noise last Tuesday with its Nintendo ...
15 Ways Start-Ups Conquer PR & Media Relations  Business 2 CommunityPublic relations can mean the difference between success and failure for start-ups. About a third of new businesses don't survive past their first two years, and ...
Cannes Lions 2019: 23 shortlists for India in Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer  Best Media InfoIndian agencies have secured 23 shortlists at Cannes Lions 2019. The international festival of creativity announced the shortlists across Direct, Media, PR, ...
Streetsense hires Julie Chase to lead its PR practice  PRWeekBETHESDA, MD: Design and experience strategy firm Streetsense has hired Julie Chase as MD of PR. Chase started in her position on May 9, reporting to Mike ...
Edelman, Weber, Havas PR, MSL: PR shops on Cannes Lions shortlists as festival begins  PRWeekPR agencies have received multiple nominations in the latest batch of Cannes Lions shortlists, as the International Festival of Creativity begins on the French ...
PR Lions: Edelman, Weber, Ketchum lead the comms charge in lists heavily dominated by ad agencies  PRWeekPR Lions: Edelman, Weber, Ketchum lead the comms charge in lists heavily dominated by ad agencies. From PR Week.
‘Draft PR cards will be issued in 2 days’  Deccan HeraldCommissioner (Survey, Settlement & Land Records) Munish Moudgil said that when a property is surveyed, then draft property cards under Urban Property ...
PR industry veteran Tony Tan launches new agency in Singapore  Mumbrella AsiaPR industry veteran Tony Tan has founded a new agency called Autonomy. Tan is founder and managing director of the Singapore-based agency. He was most ...
Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis  ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.
PR: Legislators Support V20 Summit in Response to New FATF Rules  Bitcoin News[Osaka, Japan, 18 June 2019] Legislators have shown their support for the V20 Summit which is set to take place alongside the G20 Leaders Summit in Osaka, ...
Preview: The PR World At Cannes 2019  The Holmes ReportAs PR celebrates 11 years of Cannes Lions, the Festival will feature plenty of main stage and fringe events from agencies, including Holmes Report panels and ...
#RoadToCannes: India Bags 23 Shortlists Across Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer Categories on Day 2  AdAge IndiaCannes Lions 2019 has announced its shortlists across Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer categories today and 23 entries.
Financial Advice for Your PR Agency - Tue., Jun. 18, 2019  O'Dwyer's PR NewsConsider an SBA loan. Funding capital to support your PR agency's growth is an ongoing challenge. When searching for funding for your PR agency, you'll want ...
PR Best Practices: Taking Action To Avoid Common Executive Frustrations  ForbesAs I have mentioned, the buck stops with me when clients have questions for my public relations (PR) agency. And, in addition to fielding questions about media ...
PR Awards Asia winners for 2019 revealed | Awards  Campaign IndiaWeber Shandwick Asia-Pacific was crowned APAC PR Consultancy of the Year and an Era Ogilvy campaign for Lee Chang Yung Chemical won the Campaign ...
$2.6M in unpaid PR fees owed to government  Cayman CompassJust over 100 people have had their permanent residency status revoked for failing to pay PR fees, $2.6 million in uncollected fees still outstanding. Data from a ...
PR Trends to look out for in 2019  EntrepreneurThe client demands are tough to meet so a PR professional is required to be a pro at these things.
Photoshopping of women into all-male tech photo sparks backlash - PR Daily  PR DailyPhotoshop won't prevent a PR backlash—and manipulating photos can be perceived as undermining public trust. The decision to add two women into a group ...
Breakfast Briefing: 5 things for PR pros to know on Tuesday morning  PRWeekThe latest PR news from the Cannes Lions International Festival of Creativity. Edelman is leading the comms agency charge with the most idea creation credits ...
PR: Monarch Launches IEO on LAToken Exchange  Bitcoin NewsMonarch is changing the world of Crypto. With a Universal Decentralized Crypto Wallet, The MonarchPay payment solution allowing businesses and individuals ...
Has Wahaca's walk-out 'policy' damaged years of positive hospitality jobs PR?  MorningAdvertiser.co.ukA reputation can take years to build and a matter of minutes to destroy; a phrase that was sadly demonstrated this week. Wahaca and potentially the hospitality ...
3PM wins Bronze Lion (and the thanks of Cleveland sports fans) for Victory Fridge  PRWeekThe Cleveland Browns' first win of last season has led to a victory in Cannes for Weber Shandwick's 3PM Agency. The firm, made up of staffers from Weber and ...
The PR Week at Cannes 6.18.2019: WE's Melissa Waggener Zorkin  PRWeekAuthenticity is the key to brand purpose - and communicating about it. We discussed this and related topics with the venerable agency CEO. (Partner *content*).
East Anglia's public relation firms lead industry revolution | Suffolk and Essex Business News  East Anglian Daily TimesPublic relations has changed - and not every firm will survive. But in East Anglia PR agencies are leading an industry-wide revolution - Sarah Chambers ...
Mnangagwa hires second United States public relations firm for $1 million  ZimLive.comJOHANNESBURG, South Africa – President Emmerson Mnangagwa, battling to end Zimbabwe's international isolation, has recruited a second public relations ...
The PR Week at Cannes 6.17.2019: Spotify's Dustee Jenkins  PRWeekIn the first of our series of mini-podcasts from the 2019 Cannes Lions International Festival of Creativity, we sat down with Dustee Jenkins, head of global comms ...
PR agencies don't do enough strategy  mUmBRELLA*PR agencies don't do strategy. This is a bold declaration, admits Peter Roberts, but one that is tempered by the acknowledgment that strategy is hard, and output ...
Port Hawkesbury town council hires PR agency to find out answers on proposed Inverness airport  Cape Breton PostThe Town of Port Hawkesbury has hired a government public relations firm in Ottawa to seek out answers to questions it has on a proposed airport for the village ...
Dominican Republic hires 'crisis management' amid PR nightmares  New York Post Dominican Republic authorities are working with "crisis management" specialists over a double-whammy of a public relations nightmare -- the mysterious deaths ...
P&G Moves US Home Care PR Duties To M Booth Citizen Relations, which was AOR for  The Holmes ReportCINCINNATI — P&G is moving its US home care business — most recently handled by Citizen Relations — to M Booth, which has been named the CPG giant's ...
SHOCKER! Urvashi Rautelas Character Gets Assasinated By Her Former PR; The Actress Fumes In Anger  FilmibeatActress Urvashi Rautela, whos often in the headlines owing to her sizzling pictures has ended up grabbing eyeballs on a bad note as her former PR Kapil ...
Infographic: Top graphic design trends - PR Daily  PR DailyYour visual *content* can make the difference between brand devotees and lost customers. With so many competing draws on consumer attention, brand ...
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
York PR firm, The Partners Group, welcomes new members to the team  York PressYORK PR agency The Partners Group has strenghtened its digital and PR teams with two new appointments.
PR: WaykiChain CEO Gordon Gao Building a Win-Win Public Blockchain  Bitcoin NewsThis article feature quotes returned direct from inquiry to the company CEO Gordon Gao. WaykiChain(WICC) CEO Gordon Gao's credentials are substantial and ...
German food minister slammed over Nestlé 'PR' video  The GuardianGermany's minister for food and agriculture has been accused of allowing her office's social media channels to be used as a springboard for a “PR event” for ...
Podcast: GL events UK & EIGHT PR discuss 'The Good Event Guide'  Event Industry NewsTo record this week's podcast, the Event Industry News team was invited down to the home of Origin, by Crucial FX, in London to talk to the founder of EIGHT PR, ...
Infographic: Top social media trends, by the numbers - PR Daily  PR DailySocial media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services  PRNewswireSCOTTSDALE, Ariz., June 11, 2019 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and health IT public ...
Instagram offers feature to recover accounts from hackers - PR Daily  PR DailyCHIANG MAI, THAILAND - JANUARY 02, 2015: A man trying to log in Instagram application using Apple iPhone 6. Instagram is largest and most popular ...
Accounts in Transit: H+K Lands Miami Beach Travel PR Again; Pollack PR, Now You Global Ride GetCharged Biz; iMARS Reps Russia SME Bank at St. Petersburg Economic Forum - Mon., Jun. 17, 2019  O'Dwyer's PR NewsHill+Knowlton Strategies lands Miami Beach Visitor & Convention Authority biz for eighth year in row....Pollack PR Marketing Group rides with Now You Global ...
Stir against anomalies in PR cards  Deccan HeraldD Vedavyas Kamath, Mangalore City South MLA, and BJP workers staged a protest outside the Mini Vidhana Soudha on Monday, opposing the confusion over ...
Puerto Rico Says: Build the Statue, Build 45!  CNSNews.comIn 2010, during the administration of then-Puerto Rico Republican Governor Luis Fortuño and under the leadership of Republican Puerto Rico Senate President ...
Hospice UK appoints news campaigns and comms director  PRWeekThe national charity for hospice care in the UK has hired Sarah West (pictured) from Plan International UK to begin her new role at the end of the month. News.
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
Isn’t it Time to Regulate the Public Relations Industry?  AdAge IndiaThis is a new age when seemingly innocent editorial can be bought, when advertising can actually masquerade as PR and communication campaigns can be ...
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
It's a good time to be a cow  PRWeekVoracious consumption of animal and dairy products is no longer sustainable for our personal health or the health of our world. No longer a niche market, ...
Wizspk Communication bags PR & Social Media mandate for ‘Bottles for Change’  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
Mango PR rebrands as The Mango Agency  Mumbrella AsiaLondon-headquartered Mango PR has changed its name to the The Mango Agency. The new name is supposed to more accurately represent the firm's ...
Boris and Trump show us the PR tactics that work  Irish ExaminerIf the public want a sustainable future, we need to return to deriving our entertainment from concerts, soccer matches, and get-togethers, not from loud-mouthed ...
Golin wins regional PR mandate for Porsche  Mumbrella AsiaGolin has won the regional public relations mandate for Porsche Asia-Pacific across 13 markets including Brunei, Cambodia, French Polynesia, Indonesia, ...
SL Tourism's post-Easter Sunday global PR campaign kicks off next month  ft.lkSri Lanka Tourism will launch the much-awaited two-month global promotional campaign next month with an investment of Rs. 500 million, to position Sri Lanka ...
PR pro Jonathan Marder surprised with birthday bash  Page SixPals threw a surprise 60th birthday party for Jonathan Marder — who's known as Manhattan's nicest publicist. The anomalously delightful PR pro was fêted at a ...
NRA Sues Its PR Firm, Ackerman McQueen, Over Failed 'Coup'  TIMEThe NRA sued its longtime public relations firm, accusing it of engineering a failed “coup” attempt to undermine the NRA's leadership.
Are Mike Ashley and Roland Duchatelet using the same PR adviser? Lee Bowyer now staying!  The MagYou have to ask the question, is Roland Duchatelet getting his PR advice from the same place as Mike Ashley? Newcastle fans are hoping against hope that this ...
Namrata’s PR for Mahesh!  Mirchi9It was a proud moment for Mahesh Babu and Namrata when a team of doctors had completed 1000 cardiac surgeries giving life to the little hearts. This team ...
Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Puerto Rico board asks court for more time on members' appointments  Yahoo NewsPuerto Rico's federally created financial oversight board asked a federal appeals court on Tuesday to extend a July 15 deadline for its members to be confirmed ...
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
Mitch McConnell Calls Statehood for D.C. and Puerto Rico ‘Full-Bore Socialism’  New York MagazineOn Fox News, Mitch McConnell told Laura Ingraham that making Puerto Rico and D.C. states would be 'full-bore socialism.' Others might call it representative ...
Accounts in Transit: Diffusion Lands Jack Mason Watches; BAERING Brands SEPI; BML PR Picks Up American Standard, DXV, GROHE Lines - Tue., Jun. 18, 2019  O'Dwyer's PR NewsDiffusion has picked up Texas-based watch company Jack Mason. Diffusion will work with the brand on all corporate news, including a focus on the company's ...
Puerto Rico's oversight board strikes $35 billion restructuring deal with commonwealth's bondholders  CNBCThe oversight board in charge of Puerto Rico's ongoing debt restructuring saga announced late on Sunday they have come to terms with bondholders of around ...
ALEC Says "Strike!" Just Do It Without Unions  PR WatchThe American Legislative Exchange Council (ALEC) has gone on the record as supporting the right of workers to bargain collectively, and even strike, for better ...
Virgin Media hopes to be 'challenged' by new consumer PR shop  PRWeekVirgin Media hopes to be 'challenged' by new consumer PR shop. From PR Week.
Adfactors PR bags PR and communications mandate for Mercedes-Benz India  Exchange4MediaThe account will be managed from the Mumbai and Delhi offices.
Executive director of Puerto Rico's Oversight Board defends proposed restructuring deal  CNBCThe executive director of Puerto Rico's Oversight Board is standing by the restructuring agreement that it reached with a portion of bondholders to address $35 ...
Foot Locker: Foot Locker's female referee by MCSaatchi PR & Virtue  The DrumJust as women's football has taken centre stage, Foot Locker in Europe has launched its latest campaign that aims to inspire greater inclusivity in football and ...
Procter & Gamble continues to fight racial bias with The Look  PRWeekFor the last two years, the industry has deservingly lauded Procter & Gamble's powerful film, The Talk, which tackled racial bias and was created on the ...
Wahaca weighs up PR cost of forcing a waiter to pay for 'eat and run' diners' bill | Latest news  Hot DinnersIt's been a bad weekend for Mexican restaurant group Wahaca who spent the weekend dealing with the fallout from a Twitterstorm which blew up on Saturday ...
United Technologies-Raytheon deal: The comms players  PRWeekFARMINGTON, CT: United Technologies last week said it is acquiring military contractor Raytheon, which would mark one of the biggest deals of 2019, creating ...
New executive of Public Relations and Allied Services Association of Rajasthan constituted  Business StandardThe new executive body of the Public Relations and Allied Services Association of Rajasthan (PRASAR) of the Department of Information and Public Relation ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
Elon Musk surrenders his most potent comms weapon: Twitter  PRWeekTesla lawyers can breathe a sigh of relief: CEO Elon Musk said he is deleting his Twitter account. Musk tweeted early Monday, "Just deleted my Twitter account.
Botswana hires Hollywood firm to fight elephant hunting PR  The Associated PressWASHINGTON (AP) — The Botswanan government has enlisted a public relations firm with deep ties to Hollywood to push back against the bad publicity ...
Another Shocker in NBA Finals: Head of award-winning Warriors PR team a lifelong WSU fan  Wichita EagleRegardless of which team wins the NBA Finals, there will be some Wichita State representation for either the Toronto Raptors or Golden State Warriors. Shocker ...
Hindustan Platinum to acquire Swiss firm ABB's plant in Puerto Rico  VCCirclePrecious metals manufacturer and refiner Hindustan Platinum Pvt. Ltd is set to acquire Swiss engineering company ABB's electrical contacts manufacturing plant ...
Sushma Swaraj’s dig over fake appointment & Owaisi’s ‘PR kiya toh darna’ jibe at BJP  ThePrintNew Delhi: Former external affairs minister Sushma Swaraj met Vice-President Venkaiah Naidu — which led many on Twitter to conclude that she has been ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
'They killed the program': FEMA contractors in Puerto Rico claim they were fired for reporting waste and fraud  Washington ExaminerFederal contractors working to improve Puerto Rico's disaster response were laid off after they filed whistleblower reports claiming that their efforts were blocked ...
Mnuchin Delayed Tubman Bill So Trump Wouldn't Cancel It And Create PR Mess  TPMTreasury Secretary Steve Mnuchin delayed and possibly permanently derailed the process of putting Harriet Tubman on the $20 bill so President Donald Trump ...
Adrian Lee appointed MD at PR firm Critical Path  Mumbrella AsiaPublic relations firm Critical Path has hired Adrian Lee as managing director for South East Asia, a newly created role. Lee was previously a strategic consultant ...
BC Lions add O'Brien, Thompson, Simonise; set PR  BC LionsThe BC Lions Football Club today announced that quarterback Danny O'Brien, defensive back Anthony Thompson and receiver Rishaun Simonise have signed ...
Marc Lore's Latest Grocery Delivery PR Stunt Arrives As An Edsel Disguised As Sam Walton's 1979 Pickup Truck  ForbesDespite Walmart's recent success, Marc Lore's innovation trail at Walmart leaves much to be desired, and his recent PR stunt to launch grocery delivery into ...
Puerto Rico Unveils $35 Billion Restructuring Plan to Exit Bankruptcy  BloombergSusheel Kirpalani, bankruptcy chair at Quinn Emanuel, outlines Puerto Rico's potential $35 billion restructuring plan to exit from its record-breaking bankruptcy.
PR Bonanza: Genzebe Dibaba Runs 3:55.47 to Edge Sifan Hassan as 9 Women Run PBs and 3 Set National Records in Rabat  LetsRun.comby LetsRun.com. June 16, 2019. The highlight of the Rabat Diamond League meet was 1500-meter world record holder Genzebe Dibaba winning a hot ...
Hindustan Platinum acquires ABB plant in Puerto Rico  BusinessLineHindustan Platinum, a refiner and manufacturer of precious metal products and services, has announced the purchase of ABB's Humacao electrical contacts ...
Puerto Rico Population Seen Falling More Than Half This Century  BloombergHurricane Maria pummeled impoverished Puerto Rico in September 2017 with death and destruction. An even greater economic loss could lie ahead.
PortsToronto Receives Canadian Public Relations Society Gold Award of Excellence for 2018 Sustainability Report  Canada NewsWireTweet this release TORONTO, June 18, 2019 /CNW/ - Last night at the 2019 Canadian Public Relations Society (CPRS) Awards of Excellence Gala held in ...
Puerto Rico College Republicans Are Raising Money For A Trump Statue  The Daily CallerThe College Republican Federation of Puerto Rico are raising funds for a President Trump Statue which would be placed in front of the Capitol building in San ...
Miss Puerto Rico winner grew up in Florida and doesn’t speak fluent Spanish. She says she represents a ‘new ge  Orlando SentinelMadison Anderson Berríos was crowned Miss Puerto Rico on Thursday night, but she's different than any of the other past champions in the Miss ...
The New York Times did some free PR for Google  The OutlineThe Times should know better than to credulously write an entire story around one study funded by its own industry — but they did so anyway.
Trump Relaunches Campaign in Florida Amidst Protests  TIMEOrganizers said Trump's announcement in Orlando is an affront to a city with a visible gay community and large Puerto Rican population.
Performance Breakdowns At Brooks PR & Adidas Boost  MileSplitFind out how athletes stacked up this weekend in national-level performances in Washington and Massachusetts at Brooks PR and the adidas Boston Boost ...
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Media Savvy - How To Lead, Persuade, And Influence

Media management has become one of the strategic tools for... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

Pressure From the Top?

Yes, and that pressure often comes from a CEO who... Read More

PR tips for business

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Managers: PR More Than Tix and Plugs?

You bet! And in three ways vital to you as... Read More

Do You See PRs Real Value?

As a business, non-profit or association manager, do you see... Read More

Dont Put Up With Junk PR

In public relations, "junk" is more about attitude and lack... Read More

Get Outsiders on Your Side

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How to Get $1000 worth of Advertising for $60

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Top Five Publicity Myths

Most people consider getting publicity the most important part of... Read More

Trade Show Tactics Revealed

Being part of a trade show gives small business a... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

How Real PR Works

For some, public relations works well when their news release... Read More

PR Campaigns ? How To Get To Grips With The Media

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Anchor Your Relationships

I heard a speaker recently who was talking about how... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

Managers: Paying for PR-Lite?

As a business, non-profit or association manager, your public relations... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity

One big mistake that many marketing-minded financial planners make when... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

Publicrelationistas?

Is that what we are? Fanatic, over-the-top disciples of some... Read More

Can Media Coverage Build An Online Business? You Bet It Can!

As someone with expertise in media relations, I've been asked... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

Ill Alert The Media

There is something newsworthy happening at your organization right now.... Read More