35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

The difference between good and bad PR is a simple ‘no’  The Next WebWe all have an intrinsic human trait where we think that it's all black or white, do or do not, kill or be killed — and when talking shop about PR — pushing an ...
PRSA/NY Tackles Seismic Shifts Shaping PR - Mon., Apr. 22, 2019  O'Dwyer's PR Newsop PR pros analyzed the seismic shifts reshaping the marketing communications business during a panel discussion presented by Public Relations Society of ...
Strengthen Public Relations, experts tell institutes  Telangana TodayHyderabad: Senior Public Relations (PR) professionals have given a call to all Institutes to strengthen their PR in the wake of advancement of technology in ...
5 Tips on How to Leverage Social Good for Effective PR  Business.comAdvice from a PR agency owner on how to incorporate social responsibility into your marketing and public relations strategies.
What companies can learn from #PeelGate, Samsung's latest PR disaster  PRWeekBy now, everyone knows about Samsung's latest PR calamity: the Galaxy Fold. Journalists have reported that the screen of the $2,000 device, which can ...
Comcast's Xfinity consolidates PR work with Ketchum's Interfuse Communications  PRWeekPHILADELPHIA: Xfinity, Comcast's residential products and services brand, has consolidated much of its PR work with Ketchum conflict shop Interfuse ...
Breakfast Briefing: 5 things for PR pros to know on Monday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Monday morning. From PR Week.
Congress acting as external PR arm of Pakistan govt: BJP  Moneycontrol.comBJP spokesperson GVL Narasimha Rao, while attacking Congress leader P Chidambaram, said rather than targeting Pakistan for exporting terrorism to India ...
PR: Play CryptoSlots’ New Game for Cash Prizes of up to $1,250  CoingapeAnother game, another cryptocurrency, crypto casino CryptoSlots bring players even more ways to win. Open Season is their newest release. It boasts bright ...
Cadbury Malaysia names PR partner to drive 'meaningful' brand story  Marketing InteractiveCadbury has appointed Mat Hat Asia to manage brand communication efforts in Malaysia for 12 months, with a focus on driving a meaningful brand story for ...
Don't Call PR's New Energy Law a 'Green New Deal'  CityLabPuerto Rico just adopted legislation that commits it to generating all its power from renewable sources. Here's what separates that from what's going on in D.C..
Chandigarh: PRSI commemorates 34th National PR Day  United News of IndiaChandigarh, Apr 21 (UNI) To commemorate the 34th National PR Day, Public Relations Society of India (PRSI) organised a seminar on 'Role of PR in General ...
Silver Spun Wins PR Mandate for Myprotein  AdAge IndiaSilver Spun Brand Solutions, an integrated marketing and communications agency, has recently won the mandate for Europe's number one sports nutrition ...
Why JetBlue's corp comms directors are expected to clean airplanes  PRWeekNEW YORK: Going for that JetBlue Airways corporate comms director job? Be ready to clean the aircraft. A job ad for the role posted to Glassdoor explains that ...
Webinar: 7 Tactics To Nail PR for Crypto and Blockchain  The Bitcoin MagIt's no secret that the blockchain and crypto ecosystem have suffered dramatic changes. Our friends at Publicize will be hosting a webinar on Thursday, April ...
The How-To: Harnessing The Power Of Public Relations  EntrepreneurWith its origin tracing back to ancient civilizations, the “big bang” moment when PR came into existence is debatable. Not drawing the line there, the very ...
Boeing's newest PR crisis raises thorny boardroom issue  Crain's Chicago BusinessThe Chicago-based planemaker needs to regain public trust before it's irretrievably lost. Here's one step in that direction that the company should take now.
Larry Wheels Just Benched Two 245-Pound Barbells for a Ridiculous PR  Muscle & FitnessLarry “Wheels” Williams may have shifted his focus to strongman training with Thor Björnsson for a few months, but that doesn't mean he's let traditional (well, his ...
Trump's Brilliant PR Strategy - Mon., Apr. 22, 2019  O'Dwyer's PR NewsDonald Trump is double-dog daring the Democrats to impeach him. It's a brilliant PR strategy and his best shot at winning re-election.
Why does Media needs to look at PR fraternity as a friend rather than foe?  ETBrandEquity.com“Having failed to do our own PR has hurt us beyond measure. It's time to reinvent the wheel and showcase the fabulous work our fraternity has done for our ...
CannabizTeam Names KCSA Strategic Communications as PR Agency of Record  PRNewswireNEW YORK, April 22, 2019 /PRNewswire/ -- CannabizTeam ("the Company"), an executive search and staffing firm exclusively for the booming cannabis ...
How Amazon Is Shaping PR Strategy  ForbesAmazon is on fire in the e-commerce space. It is not only dominating digital retail, but also staking a claim in multiple industries, including music, advertising and ...
City Winery moving to Pr. 57 in Hudson River Pk. - The Villager  The VillagerBY LINCOLN ANDERSON | Along with googling at Pier 57, people will soon be grooving there, too — as in listening to good music. City Winery recently ...
Here’s how you can ace your PR game  YourStoryThe public relations sector is booming and many independent agencies have cropped up all over the country. But how can you prepare the perfect pitch?
Increasing The Effectiveness of PR Agency Partnerships in China  The Holmes ReportOnly two-thirds of China marketers are happy with their PR agency relationships. What are US agencies doing wrong?
PR: MoneyToken Launches VIP Services for Big Crypto Investors  Bitcoin NewsSome great news today for all crypto-holders and investors: top crypto-lending platform MoneyToken has just released a unique VIP Customer *Service* Program ...
General Insurance Corporation of India awards its PR mandate to Veritas Reputation PR  Exchange4MediaThe PR mandate is for 3 years & it covers all aspects of corporate reputation management, financial communications and media outreach across India in print, ...
PR In Continental Europe – Integrated, Creative, Thriving  The Holmes ReportWhile the merits of European Union membership is currently being mulled over, one thing is for certain — the PR market in continental Europe is thriving.
Target Consolidates Corporate, Product PR Work With Ketchum  The Holmes ReportMINNEAPOLIS — Retail giant Target, which works with a number of PR agencies, has consolidated much of its corporate and product PR business with ...
Why Media Relations Isn't Enough For Effective PR  ForbesThe lifecycle of a news story is not what it once was.
Crisis communications: why the lawyers always win  PRWeekCrisis communications: why the lawyers always win. From PR Week.
PR: Monarch Blockchain Corporation Now Supports Bitcoin Cash in Monarch Wallet  Bitcoin NewsThe Monarch Wallet now supports Bitcoin Cash (BCH). Users can now store, send, and receive BCH in-app. Qualified Users Can Earn Interest & Purchase BCH ...
Barco® Selects The Pollack PR Marketing Group As Agency Of Record After A Competitive Review  PRNewswireLOS ANGELES, April 22, 2019 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today that Barco Uniforms has selected PPMG as its ...
Publicis: 'The Opportunity Is Huge' For Epsilon & PR Agencies  The Holmes ReportThe company said acquiring data marketing company Epsilon will benefit its PR agencies as they become increasingly data-driven.
30 jobs in the PR and marketing world - PR Daily  PR DailyOne weekend of thrilling basketball is in the books, and the madness continues Thursday. All but one of the 16 teams left in the NCAA Men's Division I ...
PR Awards Asia announces the 2019 jury | PR  Campaign IndiaAttracting entries from throughout the region representing individuals, and agencies large and small, PR Awards Asia has grown to become the premier event in ...
LOOK: USC RB commit Christon sets new PR in 200  247SportsThere is a new California leader in the 200 meters. And his name is Kenan Christon. The four-star San Diego (Calif.) running back and 2019 USC signee set ...
Balancing Marketing And PR Targeting To Build A Brand  ForbesIs it right for a publicist to only focus on the consumers that tend to translate into a purchase? Is that really how you build a brand?
5 Legal Issues PR Professionals Must Know  G2 CrowdLearn the legal issues that impact reputations and how to deal with these issues, because maintaining reputations is a crucial part of being a PR professional.
PRSI Bhubaneswar chapter celebrates National Public Relations Day  Odisha Sun TimesBhubaneswar Chapter of Public Relations Society of India (PRSI) observed National Public Relations Day here on Sunday.
Crosshairs Communication bags PR duties for 91springboard & Medusa  Exchange4Media91springboard is a co-working community created for start-ups, while Medusa is an India-based beer brand.
3 ways MSNBC optimizes social media to handle crises - PR Daily  PR DailyIn today's news cycle, crises can appear—and grow exponentially—within hours. Social media platforms are behind much of the ramped-up speed. To avoid a ...
Approaching Public Relations In The Age Of New Media  ForbesOne of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to ...
Omnicom PR revenue dips 0.5% in Q1  PRWeekOmnicom PR revenue dips 0.5% in Q1. From PR Week.
Featherlight All-Leather Photo Bags Made by Oberwerth in Outstanding Quality  PR.comWith its new "Light" series, the manufacturer of high-quality photo bags presents a series of full leather bags which are characterised by their extremely low ...
PR Crisis Management: Agency Pros Recommend Strategies To Weather The Storm  ForbesMembers of Forbes Agency Council offer their top crisis management tactics to use when a brand must address negative publicity.
Women in PR prepare for third summit  GhanaWebWomen in Public Relations (PR) Ghana, a professional networking platform for Women in Public Relations, Communications, and media fraternity is gearing up ...
PR: BitCash Offers Fiat Banking Tools and Stability  Bitcoin NewsBitCash – a new cryptocurrency ecosystem developed by blockchain engineer and serial entrepreneur Christian Kassler – launched on 28 August 2018.
Has a Savvy PR Firm Put the NRA on a Long Con?  Nonprofit QuarterlyThe NRA's leadership has willingly let an ambitious PR firm suborn the organization, systematically draining it of its capital and independence.
Dan Osborne's boozy night out with glam blonde PR pal - as he insists he WASN'T flirting  Mirror OnlineDan Osborne has reacted with fury to claims he was out drinking with a mystery blonde woman - but the pictures show them looking very cosy indeed...
Adidas Appoints Three Agencies To New UK PR Roster  The Holmes ReportLONDON — Adidas has appointed three agencies to its UK PR roster after an comprehensive pitch process that started last October with 10 firms in the picture, ...
Dentsu Webchutney Is The ‘Digital, PR and Direct Specialist Of The Year’  BW BusinessworldWith 40 metals in its kitty, Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN), has been named the 'Digital, PR and Direct ...
Q1 2019: Omnicom PR Firms Dip 0.5%  The Holmes ReportThe drop in revenue puts an end to a growth streak that spanned four consecutive quarters.
Mattel Reviews Seven-Figure European PR Mandate  The Holmes ReportLONDON — Mattel has put its European PR account up for review, including corporate communications and consumer work for its brands, the Holmes Report ...
Vigor Media Worldwide bags PR mandate for Usha Shriram  Exchange4MediaVigor Media Worldwide will be responsible for building strategic communication framework for Usha Shriram and strengthen its leadership positioning in the ...
The Drum PR Awards to be judged by professionals from L'Oreal, Unilever, Sony, Google & GSK  The DrumL'Oreal, Diageo, Unilever, Sony, Google, GSK and Yo Sushi are some of the brands from which communication and marketing professionals are set to judge ...
Accenture's Droga5 Acquisition: A Game Changer? - Mon., Apr. 22, 2019  O'Dwyer's PR NewsThe Accenture acquisition of the ad agency Droga5 may signal a trend that will be a game-changer for PR firms. While it represents a new competitive threat, ...
PR: Bitcoin Depot Adds 30 Bitcoin ATMs in Chicago With Zero Fees  Bitcoin NewsAs cryptocurrencies continue to influence the financial *service* industry and provide users with endless possibilities, bitcoin ATMs have proven to play a critical ...
How Earth Day became public relations day  Bulletin of the Atomic ScientistsOn its 49th birthday, Earth Day is having a midlife crisis. In the beginning, it was a policy-shaking event that awakened a new generation of activists. But now ...
PR Account Director job with Creative Media Marketing | 395613  mediabistro.comWe are a fast paced, high energy public relations agency specializing in the beauty and lifestyle arena and we're looking for a self-motivated, pro-active Account ...
Ogilvy's new head of PR - 'We're match fit; our model is attracting new business'  PRWeekOgilvy's new UK head of PR and influence, Matt Buchanan, says the agency has completed its internal restructuring and the 'one Ogilvy' model is helping it ...
Tech PR community mourns Ryan Donovan  PRWeekNAPA, CA: The PR industry is mourning one of its best-known technology experts, Ryan Donovan, who died last week at his home in Napa, California. Donovan ...
UAE's slowing economy affecting PR business in the region  PRWeekPlummeting oil prices in recent years continues to have a knock-on effect for business in the Gulf country, says the general manager of a Dubai-based PR shop.
Survey reveals disconnect between marketers' reduced PR spend and increased desire for brand awareness  The DrumDigital and offline PR is being deprioritised by marketers, with fewer than one in ten marketers (9%) focusing on Digital PR in 2019, despite over three quarters ...
PR lessons from Boeing’s poor handling of the 737 MAX crisis  The Next WebImagine for a second you run the largest aircraft manufacturing company in the world. You have orders worth +$600-billion of an aircraft model that, as of March ...
Golin duo named Young PR Lions MENA champions  PRWeekThe PRCA has awarded Golin MENA with the fourth annual Young PR Lions MENA award, which recognises the most creative young PR professionals in the ...
Tourism Australia Reviews Global PR Support  The Holmes ReportSYDNEY — Tourism Australia is reviewing its global PR support, via a series of tenders that also include local market assignments in China, North America and ...
'98% of PR fails': Australian Traveller Media managing director  mUmBRELLA*Australian Traveller Media managing director Quentin Long has said that editorial inboxes are proof that 98% of PR fails. Speaking to travel marketers,
The differing leadership styles of Mark Read and Martin Sorrell  PRWeekIt is just over a year since WPP founder and CEO Martin Sorrell stepped down after 33 years at the company following an internal investigation into accusations ...
MyMy Music Wins Over Investors with Innovative Music Streaming Technology  PR.comMyMy Music, the streaming music platform which allows listeners to discover and help promote independent artists, has earned funding from Hit Ventures, ...
'Hey, Journalists Are Infuriating, Too,' Says PR Pro to The Careerist | The American Lawyer  Law.comRecently I wrote 9 Ways You're Ticking Me Off about how public relations and marketing people drive me crazy. Here's a response from one Big Law ...
Despite Poor Weather, Jackets Turn Out Multiple Pr's – Men's Track & Field — Georgia Tech Yellow Jackets  Georgia Tech Official Athletic SiteTomorrow's action is scheduled to begin at 11 a.m..
Bayer Consolidates Global Corporate PR With 3 Agencies After Monsanto Deal  The Holmes ReportGerman conglomerate rethinks corporate reputation support for its crop science group after troubled Monsanto acquisition.
How PR Founder Tara Ackaway Turned An Internship Experience Into A Thriving Business  ForbesTara Ackaway, CEO and founder of Social Wise Communications, founded a boutique public relations, social media, talent management and creative strategy ...
The Practice bags Sony India's PR mandate  Campaign IndiaSony India has announced the appointment of The Practice as its PR and communications partner. The agency's mandate will start on 1 April 2019. The agency ...
Hanover sells up as agency looks to 'supercharge' growth  PRWeekAvenir Global, the Canadian owner of PR shops Madano, Axon and Cherry, has acquired London-based PR agency Hanover for an undisclosed sum. News.
A Scottish PR company is called Korero: is it appropriation?  Stuff.co.nzA Scottish public relations agency with a Māori name, Korero, is walking the tight rope between cultural appropriation and paying respect to a culture, a Māori ...
Automakers Rev Up Electric Vehicle PR Engine  24/7 Wall St.A new survey indicates that a solid majority of drivers in the northeastern U.S. are considering buying an electric car as their next new vehicle.
Kellogg's Shifts US PR Mandate From Edelman To Weber Shandwick  The Holmes ReportBATTLE CREEK, MI — Food giant Kellogg's has tapped Weber Shandwick to handle its US PR duties, which it dubs 'influencer engagement', following a ...
Former Bell Pottinger partner Victoria Geoghegan returns to PR  PRWeekFormer Bell Pottinger partner Victoria Geoghegan has been hired by risk management and corporate comms consultancy Thoburns. She was regarded as a ...
2019 California Sports Hall of Fame Induction  PR.comCalifornia Sports Hall of Fame Celebrates Class of 2019 Induction Ceremony, Sunday, June 23.
Francesca Simons PR is hiring an entry level full time PR Coordinator In New York  FashionistaFrancesca Simons is a leading, fine jewelry publicist located in New York, representing luxury fine jewelry brands on a project and freelance basis.
Is Your Time to Plan for Retirement Running Out? - Mon., Apr. 22, 2019  O'Dwyer's PR NewsIf you're nearing retirement age, selling your agency may be the solution to generating income and maintaining the lifestyle you enjoy today.
PR: Singapore Hosts Blockchain Life 2019  Bitcoin NewsBlockchain Life 2019 – the 3d edition of the international forum – brings together more than 3000 participants from 70+ countries. Founders of top blockchain ...
Deadline nears to enter PRWeek and Women in PR Mentoring Scheme 2019  PRWeekThe deadline to enter the scheme from PRWeek and Women in PR that gives female PRs the chance to be mentored by senior female industry figures is ...
Silver Spun awarded PR mandate for sports nutrition brand ‘Myprotein’  Exchange4MediaSilver Spun will be tasked with increasing the share of voice for 'Myprotein' by building the media profile of the brand across the country.
Obituary: Ryan Donovan, Well-Regarded Senior PR Counselor Passes Away at 52  The Holmes ReportSAN FRANCISCO — Ryan Donovan, whose public relations career spanned three decades across agency and prominent in-house roles, passed away ...
Pizza Hut Singapore names new PR partner  Marketing InteractivePizza Hut Singapore has appointed W Communications as its new PR partner. The account was previously handled by McGallen & Bolden. W Communications ...
Firm questions Bend contract award for transportation bond PR  Bend BulletinA consulting firm that the city of Bend didn't select to do polling and public relations for a possible $100 million transportation bond measure is questioning how ...
Edelman: Fate of Krispr brand uncertain after Kellogg account loss  PRWeekCHICAGO: No layoffs are expected as a result of Kellogg moving its PR work to Weber Shandwick from DJE Holdings specialty shop Krispr, said Richard ...
Here Are the Advertising, Media and PR Nominees for the 23rd Annual Webby Awards  AdweekThe 23rd Annual Webby Awards will be presented Monday, May 13, at Cipriani Wall Street in New York, and the nominees for the advertising, media and public ...
Infographic: Social media stats to inform your next move - PR Daily  PR DailyWhich online platforms are most likely to help your organization raise awareness and reach new customers? Social media is an ever more important tool for PR ...
Public relations association celebrates award winners - News  Sarasota Herald-TribuneThe Central West Coast Chapter of the Florida Public Relations Association (CWC-FPRA) recognized the area's best work in public relations, marketing and ...
VW Electric Car Unit Taps Zeno & Compass For PR Support  The Holmes ReportRESTON, VA — Electrify America — the Volkswagen unit building a national network of electric car charging stations — has handed its public relations ...
Seattle elites coordinated a PR campaign in response to 'Seattle is Dying'  Hot AirLast month I wrote about an extraordinary news special produced by station KOMO in Seattle. Provocatively titled “Seattle is Dying” the hour-long special argued ...
Leeds PR agency Hatch appoints Helen Simpson new associate director  Yorkshire PostPR aGENCY Hatch has appointed Helen Simpson as associate director after the Leeds-based business said it completed its best trading year to date, with ...
White People Don’t Live in Flint or Puerto Rico, So President Sends Aid to France  The RootFive years have gone by, some 1825 days, since the people of Flint, Mich., were doomed to a life with no clean water, with no clear end in sight. (Nestle just ...
The Resurrection Of Yearning: The PR Story Behind The Launch Of “JAWA”  BW BusinessworldPiyush sharma - This is an exciting prospect for the entire motorcycling community in India. From a PR perspective, it will be interesting to watch how marketing ...
Duke Energy Renewables completes acquisition of 150-MW North Rosamond solar project from Clearway Energy Group  PRNewswireCHARLOTTE, N.C., April 22, 2019 /PRNewswire/ -- Duke Energy Renewables, a subsidiary of Duke Energy, announced it has acquired the 150-megawatt (MW) ...
Spark Communications Lands PR Brief For Swedish AI Startup  The Holmes ReportLONDON — Spark Communications has been appointed by Swedish software company Peltarion to manage UK PR for its artificial intelligence platform.
Showing 1 - 10 of 556 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56
Next »

Managers and PR: One Thing Is Clear

As a business, non-profit or association manager, you have a... Read More

Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Public Relations 8 Fix Factors

I say to business, non-profit and association managers, a key... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Easy to be Foolish About PR

In fact, here are three really foolish goofs made by... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

Leveraging Media Coverage - Your Tool For Business Growth

Media relations, simply put, is the business of building and... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Getting Articles Published - Eight Steps for Trade Publications

Trade publications present an excellent opportunity for organisations to gain... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More

13 Publicity Ideas for Retailers

If you're trying to promote your store, but you don't... Read More

Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

In PR, You Pay When You Stray

Don't let yourself be diverted by communications tactics playtime. You... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Make Your PR Budget Work Harder

Do it by restructuring your business, non-profit or association public... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

PR for Brand New Managers

Just promoted to manager?Here's something you need to know.Whether you... Read More

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or... Read More

This is the Power of PR

The power of public relations is its ability to alter... Read More