35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Govt's announcements on economy another attempt at PR: Sitaram Yechury  Moneycontrol.comYechury accused the government of discarding the Budget announcements in favour of.
Should Your Business Outsource Its Marketing and PR?  Business News DailyDoes your small business need help with marketing and PR? Learn about the pros and cons of outsourcing your marketing and PR needs.
FM's revival road map another PR attempt: Sitaram Yechury  Economic TimesCPI leader Sitaram Yechury hits out at the government calling measures announced by Finance Minister Nirmala Sitharaman 'another attempt at PR and ...
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
PR agencies are getting more results-focused to fend off competition  Business InsiderPR agencies traditionally relied on inaccurate measurement, so now they're adding data services to show their work actually delivers.
Yes, the Taliban has changed — it’s gotten much better at PR  The Washington PostThe United States is negotiating with the Afghan jihadists. But will the Americans mistake style for substance?
15 courses to improve your social media knowledge - PR Daily  PR DailyWhat are your goals for social media in the coming year? You might want to consider a little extra training to learn the latest trends and tips for bolstering your ...
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
Red Havas becomes the PR agency of record for Ancestry  mUmBRELLA*Red Havas has been appointed as the Australian public relations agency of record for Ancestry following a competitive pitch process. The agency has been ...
Three PR Trends to Adopt for Better News Release Results  Business WireIn 2019, there are more ways than ever to connect with customers. But which ones really work? Our experts identify three trends PR pros should adopt to ...
PR: Cross Exchange Announces XCR Token and Establishes Private Fund  Bitcoin NewsCROSS is a project aiming to develop an exchange platform that trades various digital assets globally including CROSS exchange for the coming digital asset ...
PR: Plan Flash - Decentralized Data Processing  Bitcoin NewsData processing is indispensable everywhere and all the time in modern life. The daily services we use every day, such as face recognition, voice assistant, text ...
Showcase: PR campaign shines light on National Lottery-funded projects  PRWeekMunch PR helped improve people's perceptions of the National Lottery across the North East with a targeted campaign that highlighted investment in the region ...
PR: Kinesis Partners With Hardware Wallet Provider CoolbitX  Bitcoin News21/08/2019, London: Kinesis is proud to announce a partnership with CoolBitX Technology, the developers of the world's first credit card-sized hardware wallet, ...
How I Save: The 23-year-old PR executive with £1,318 saved for a house  Metro.co.ukIn our weekly savings and personal finance series, we take a look at the spending of Keira, a PR executive in Manchester trying to save for a home.
Getting more specific with your PR measurement - PR Daily  PR DailyPR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR ...
Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
Priti Patel tells Sadiq Khan to 'spend money on police, not PR'  PoliticsHome.comPriti Patel has attacked Sadiq Khan's attempts to combat crime in London, alluding to claims the Mayor of London has doubled his public relations budget.
SourceCode gets in Everlast's corner as boxing brand's first PR AOR  PRWeekNEW YORK: Boxing and fitness brand Everlast has named SourceCode Communications as its first U.S. AOR. The brand began searching for an agency about ...
Annoying PR Stunts Could Fund the Future of Space Travel  FuturismAn increasing wave of companies are launching bizarre space PR stunts, sending various products into orbit. They could fund NASA's future.
A PR Firm's Winding Up MPs and the Daily Mail With a Fake Brexit Game  Gizmodo UKEveryone's talking about deepfakes, but welcome to yet another minor manifestation of the internet's capacity for falsehood: Brexit Royale. This video game ...
President Trump once joked about trading Puerto Rico for Greenland: report  SalonIn the months before President Donald Trump expressed interest in purchasing Greenland, he reportedly joked in a meeting with aides about trading Puerto ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Puerto Rico's .PR Domain Turns 30!  CircleIDGauss Research Laboratory, Inc, the registry operator for .PR, Puerto Rico's top-level domain (TLD), and Afilias, its technology partner, announced today that the ...
City to hire PR firm over water woes  The Times and DemocratDENMARK –City Administrator Heyward Robinson announced that the city of Denmark will be hiring a public relations firm to assist Denmark with publicity ...
How PR chiefs view the role of influencers in their comms strategies  The DrumInfluencer marketing has had a turbulent few years. After repeated instances of scandals and questions around ROI, brands are questioning whether they should ...
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Concept PR wins two golds and one bronze at America’s PR World Awards  Exchange4MediaIn a twin hat-trick, the agency won gold for its public *service* campaigns for the third year in a row and in all bagged three awards in this year's edition.
Campaign launches global PR Awards in India | PR  Campaign IndiaInaugural edition of the awards to be held in Mumbai in October 2019.
New CTE teacher aims to revive ag education in PR  Park Rapids EnterpriseFor Stephen Funk, starting this year in a new position as career and technical education (CTE) teacher at Park Rapids Area High School is a chance to do his ...
Donald Trump Joked About Trading Puerto Rico for Greenland: Report  NewsweekPresident Donald Trump has reportedly talked about purchasing Greenland for over a year and once even quipped about trading Puerto Rico for the ...
Pedro Pierluisi was sworn in as Puerto Rico's governor. His opponents are still questioning his legitimacy  CNNSan Juan, Puerto Rico (CNN) Veteran politician Pedro Pierluisi was sworn in as Puerto Rico's new governor on Friday, a spokeswoman with the US territory ...
Endeavor's Samantha Stark joins The PR Week Podcast  PRWeekEndeavor's Samantha Stark joins The PR Week Podcast.
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Amazon Hands Singapore PR Account To Archetype  The Holmes ReportSINGAPORE — Amazon has retained Archetype as its PR agency of record in Singapore following a competitive review, the Holmes Report has learned.
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Cookies and slime in orbit: What’s the point of PR stunts in space?  New ScientistCompanies that run hotels, build cars and make TV are beginning to operate in space. This in-orbit economy could finance deeper space exploration.
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Harry and Meghan should practise what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
Camila Cabello Just Shut Down Rumors That Her Relationship Is a PR Stunt In One Move  Showbiz Cheat SheetCamila Cabello's recent Instagram post targets haters who think her relationship with Shawn Mendez is a hoax.
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
Total Fitness appoints Manchester PR agency to grow brand positioning  PRWeekManchester-based PR Agency One has been appointed by Total Fitness to help the brand strengthen its position in the mid-market health club sector. News.
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
'EasyJet has broken a cardinal rule of social media' - PR pros criticise airline's 'backless seat' response  PRWeekPR professionals have questioned easyJet's decision to ask on Twitter for a person to remove a tweeted image that shows a passenger sitting on a seat with no ...
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: The location of Puerto Rico's first water bottling plant, thanks to a collaboration between Mother ...
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
Professional services firm Genpact hires Michael Schneider to lead comms  PRWeekNEW YORK: Professional services firm Genpact has hired Michael Schneider as VP and head of global integrated communications, a newly created role.
What the Business Roundtable Pledge Means to Tech—Whether Companies Signed It or Not  FortuneIn light of a recent pledge by 181 corporate leaders to expand their priorities beyond driving shareholder value, several big technology companies have said ...
'Clients aren't taking PR pitches as seriously as other disciplines', warn pitch consultants  PRWeekSmaller budgets and the proliferation of project-based briefs mean that many clients do not take the selection of PR agencies as seriously as other marcomms ...
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
2019 Asia-Pacific PR Consultancies of the Year  The Holmes ReportThe Holmes Report's selections for 2019 Asia-Pacific PR Consultancies of the Year, across specialist and geographic categories.
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
21 Best Restaurants in Puerto Rico  Condé Nast TravelerOur top recommendations for the best restaurants in Puerto Rico with pictures, reviews, and details. Find the best in dining based on location, cuisine, price, view ...
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
On the PR Woes at State House: All the President's Men  Freedom NewspaperFacebook has a weird way of waking up sleeping dogs; and I found one moment this morning. After a few days of critiquing the Public Relations team at the ...
Hoffman Agency hires Syreeta Mussante as MD, North America  PRWeekSAN JOSE, CA: Technology PR specialist The Hoffman Agency has hired Syreeta Mussante as MD of North America, effective September 3. Mussante is taking ...
Auto Trader launches car vending machine  PRWeekThey're normally only big enough for crisps or drinks, but Auto Trader took the concept of the vending machine to another level by creating one that can hold a ...
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
Breakfast Briefing: Five things for PR pros to know Friday morning  PRWeekGoogle stops Chinese disinformation; Spokesperson for Homeland Security head quits; Overstock CEO quits; Facebook bans Epoch Times ads; Samsung ...
PRCA member issued with written warning for 'violent language'  PRWeekPRCA member issued with written warning for 'violent language'. From PR Week.
Police Do High Risk Take Down Wednesday Evening On PR 206  SteinbachOnline.comThere was a large police presence Wednesday evening on Provincial Road 206, between Highway #52 and Provincial Road 311. RCMP say they were notified ...
On the Move: TransMedia Names Catherine deHaan Executive VP-PR/Marketing/Video Production; Prometheum Hires Kirti Naik as CMO; Public Affairs Council Promotes Trio  O'Dwyer's PR NewsTransMedia Group has named Catherine deHaan executive vice president of PR, marketing and video production... Prometheum, a blockchain financial platform ...
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
THE HOURS IS SEEKING A PART-TIME PR INTERN IN NEW YORK, NY  FashionistaThe Hours is seeking an intern for Fall 2019 for 2 days a week. School credit and daily stipend for meals included.
Alan Jones: PR expert explains why 2GB shock jock keeps getting chances  NEWS.com.auI hope Scott Morrison gets tough here with a few backhanders.”
Puerto Rico Governor Names Pedro Pierluisi as His Possible Successor  The New York TimesThe ousted governor, Ricardo A. Rosselló, nominated a secretary of state to succeed him. But his confirmation by lawmakers is far from certain.
Harry and Meghan should practice what they preach on environment, say PR pros  PRWeekPR professionals have criticised Prince Harry and Meghan's handling of the media after they were accused of hypocrisy for using a private jet on multiple ...
PR: Bitpunter Launches Transaction Mining for Online Gaming  Bitcoin NewsThe recent advent of transaction mining as a business model has taken the cryptocurrency world by storm, with transaction fee mining exchanges such as ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekWell, this was inevitable. ABC News staffers, unhappy at being lied to about the size of the crowd at President Donald Trump's inauguration and other things, are ...
How MedMen's consumer PR account went up in smoke  PRWeekLOS ANGELES: Cannabis retailer MedMen has pulled back the consumer PR account it tentatively awarded to MWWPR this summer after a review it started in ...
Sony Interactive Entertainment To Acquire Insomniac Games, Developer Of PlayStation®4 Top-Selling Marvel's Spider-Man, Ratchet & Clank  PRNewswireSAN MATEO, Calif., Aug. 19, 2019 /PRNewswire/ -- Sony Interactive Entertainment ("SIE") announced today that SIE has entered into definitive agreements to ...
Breakfast Briefing: Five things for PR pros to know Tuesday morning  PRWeekTwitter and Facebook fight Chinese disinformation; Wendy's disses Chick-fil-A and Popeyes; Tech faces state antitrust probe; CNN analyst's bodyguard charged; ...
NorthEscambia.com Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards  NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.
Mental Health Toll Of Hurricane Maria Still Palpable In Puerto Rico  NPRMore than 3 million Puerto Ricans saw their communities — and families — devastated by the deadly Category 4 hurricane. Many residents are still emotionally ...
PR: EO Coin Volume Surges on July Listings  Bitcoin NewsEO coin showed bullish sentiment this July on the back of numerous new pairs being listed on EO.Trade exchange, including; ETC/EO and NEO/EO. Detailed ...
Puerto Rico Supreme Court Ousts New Governor, and Another Is Sworn In  The New York TimesSAN JUAN, P.R. — The uneasy calm that had settled over Puerto Rico after huge protests brought down one governor and a second one was installed in his ...
PR: Uruguayan President Meets With the Founder of SCRY  Bitcoin NewsUruguay, nicknamed South America's Switzerland, has always taken a positive attitude towards the development of science and technology and information ...
Edelman, Public Relations Giant, Drops Client Over Border Detention Centers  The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...
Puerto Rican People's Assemblies Shift From Protest to Proposal  Jacobin magazineFollowing the resignation of Governor Rosselló, a series of people's assemblies have emerged throughout Puerto Rico to keep the conversation — and the ...
FDH Bank pumps K2 million in PR Society of Malawi indaba - Malawi Nyasa Times - News from Malawi about Malawi  Nyasa TimesFDH Bank has donated K2 million to the Public Relations Society of Malawi (PRSM) for its first ever annual lake conference slated for November this year.
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
Man struck by Pr. George’s officer in cruiser on Indian Head Highway  WTOPA man crossing busy Indian Head Highway is in stable condition after being struck by a Prince Georges County Police officer driving a police cruiser Tuesday ...
PR: Roger Ver Joins OmniSparx as Investor and Advisor With Goal to Boost BCH Community  Bitcoin NewsOmniSparx.io, – an innovative blockchain community engagement platform, has announced an investment from Roger Ver. As part of the investment, Ver will ...
AnyUp formed after merger of tech firm AnyMindGroup and PR firm Sunny Side Up  Mumbrella AsiaTechnology firm AnyMindGroup and Japan based public relations firm Sunny Side Up have combined forces to form AnyUp. AnyUp aims to be a 'new breed of ...
Ferrero UK adds new agency to consumer roster  PRWeekComms agency Tin Man will provide strategic and creative counsel across Ferrero UK's consumer brand portfolio after being added to the confectionary giant's ...
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...
Amazon’s Weird Twitter PR Army: Inside the Corporation Hivemind  San Antonio CurrentRecently, Amazon employees have been popping up in the mentions of more and more Twitter users. These employees, known as "Fulfillment Center ...
Big Sam says Benitez 'jumped ship' and asks Newcastle fans to give Bruce time  The SunTHE Toon Army have been told to lay-off Steve Bruce - by former Newcastle boss Sam Allardyce. Magpies manager Bruce is already getting stick from ...
Puerto Rico in Political Crisis: Senate Sues over Appointment of New Governor Pierluisi  Democracy Now!The political crisis in Puerto Rico continues as its Senate has sued against the appointment of Pedro Pierluisi as the new governor following Ricardo Rosselló's ...
Russian-backed Kentucky mill makes PR push amid Democratic concerns  POLITICOBraidy Industries, which is developing a new Kentucky aluminum mill partially backed by the Russian aluminum giant Rusal, has hired a firm with ties to Sen.
Congressional Black Caucus Members Call On HUD To Decouple USVI From PR And Release Disaster Recovery Funds -  VI ConsortiumMaxine Waters, chairwoman of the U.S. House of Representatives Committee on Financial Services, and a dozen other members of the Congressional Black ...
Who is Puerto Rico’s new governor, Wanda Vazquez?  Vox.comVázquez is not a popular person, even within her own party, the pro-statehood New Progressive Party.
SheSays campaign pushes shared parental leave for working dads  PRWeekSheSays, the global network focused on the advancement of women in the creative industries, has launched a campaign calling on businesses to change their ...
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