35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Making The Case For 'Good' PR (And Five Ways To Achieve It)  ForbesFrom customer *service* to social media, here are five ways your company or personal brand can position itself more positively to public perception.
The Most Powerful Tech PR Firms of 2018  ObserverHere are our choices for 2018's top firms in tech PR (including nine agencies that also earned a slot in this year's Observer PR Power 50).
Honeywell spinoff Resideo Technologies seeks PR AOR  PRWeekAUSTIN, TX: Resideo Technologies is shopping for a PR AOR, after being spun off from Honeywell International in October. The company, whose portfolio is ...
Breach Response: When to Involve the Board and PR  BankInfoSecurity.comIn the wake of the recent Marriott and National Republican Congressional Committee data breaches, now is the time to get your board's attention regarding ...
Observer’s 15 Rising Stars in the PR Industry for 2018  ObserverOnce you meet this year's crop of Rising Stars—our list of 15 young people to watch in the PR industry—you'll toss all those millennial stereotypes right out the ...
Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Mzansi Super League 2018  CricbuzzFollow Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Dec 14, Mzansi Super League 2018 with live Cricket score, ball by ball commentary updates on ...
The Most Powerful Travel and Hospitality PR Firms of 2018  ObserverHere are our selections for 2018's notable travel PR firms—the top seven also made our 2018 PR Power 50.
5 things for PR pros to know on Friday morning  PRWeekMediaMonks close to beating WPP agency to Braun digital account; Washington Post launches campaign calling for action over Khashoggi murder; Lululemon ...
The Most Powerful Financial PR Firms of 2018  ObserverHere are our choices for 2018's notable PR firms in the financial space. The top six of which also made this year's Observer PR Power 50.
The Most Powerful Entertainment and Media PR Firms of 2018  ObserverWith N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.
The Most Powerful Fashion PR Firms of 2018  ObserverHere are our choices for 2018's notable fashion PR firms (KCD also appears in this year's PR Power 50).
The Most Powerful Cannabis PR Firms of 2018  ObserverHere are our selections for the year's most notable agencies in the fast-growing cannabis PR space.
Reno-based K. Sutherland PR expands to CA's Central Valley  NN Business ViewRENO, Nev. — Reno-based public relations firm K. Sutherland PR has expanded into the Central Valley with a new office location in Madera, Calif., the ...
The Most Powerful Health Care and Pharma PR Firms of 2018  ObserverHere are our choices for 2018's notable agencies in health care and pharma PR—the top five also appear in our 2018 PR Power 50.
The Most Powerful Beauty PR Firms of 2018  ObserverSpending on beauty products has exploded, which has meant a bonanza for PR firms in the category. Sure, it's about so-called influencers, but a lot of traditional ...
The Most Powerful Art and Design PR Firms of 2018  ObserverBelow are our selection for 2018's notable PR firms with an art and design specialty (you'll find the top three in this year's PR Power 50 as well).
The Most Powerful Nonprofit and Public Affairs PR Firms of 2018  ObserverThese firms fight the good fight, which makes them our choices for notable nonprofit and public affairs PR firms of the year (the top three also grace this year's PR ...
The Most Powerful Restaurant PR Firms of 2018  ObserverStill, it's one of the most exciting eras for restaurants in eons, which makes this an especially intriguing time for PR firms in the space—including our choices for ...
The Most Powerful Real Estate PR Firms of 2018  ObserverHere are our selections for the year's most notable PR firms in the real estate sector. Also notable: the top four firms here also appear in this year's PR Power 50.
Facebook slams report that fact-checkers were hired only for 'crisis PR'  SiliconANGLE NewsFacebook Inc. is criticizing a scathing report published by The Guardian Thursday in which former and current fact-checkers said they were hired for face value ...
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients  ForbesMany sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
Flack on Friday: PR vs gorilla, Ingham vs Whitehouse, PR festive fun  PRWeekThis one's a classic case of a 'before and after' photo, except sadly we don't have the 'after' version. This is a shame because this one - the 'before' – captures ...
Conker Communications handed PR role for 2019 Netball World Cup  Insidethegames.bizConker Communications has been appointed to handle public relations at next year's Netball World Cup in Liverpool.
Trump says Cohen did low-level work for him, mostly PR: Fox  ReutersU.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...
Marcoms employers urged to sign LGBT support charter  PRWeekMarcoms employers urged to sign LGBT support charter. From PR Week.
Adidas reviews PR with aim of restructuring agency model  PRWeekAdidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
DHS needs to mount a PR campaign in Central America  Washington ExaminerThe impression in Central America today is that if you push north before new immigration laws are passed, you will get a path to U.S. citizenship.
What the Hell Is Going on With the Women’s March?  The CutFrom Tablet's report of anti-semitism within Women's March to the organizations botched attempt to silence journalists, what's going on with the Women's March?
Private investment group acquires Houston PR  PRWeekHouston PR has been wholly acquired by a private investment group, which plans to help the business accelerate its next phase of growth, PRWeek can reveal.
PR: Postar - Public Chain Transaction Platform  Bitcoin NewsRecently, Postar, the world's first public chain eco-transaction platform,has attracted the attention at home and abroad. However, emerging in the bear market, ...
Big city solution: Scooter brands fight negative perceptions  PRWeekDockless electric scooters are springing up across the U.S. as a quick, affordable, and green way to get around big cities. As they face a rash of negative ...
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
Public Relations expert advocates training, certification of PR practitioners  VanguardA Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...
Motlanthe Commission could be a high-level PR stunt for...  Daily MaverickThe killing of six unarmed civilians by Zimbabwe's military on 1 August, two days after polling in the country's general elections, was a huge setback for an ...
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
Sefiani wins Xero Australia's PR account  mUmBRELLA*Sefiani Communications Group has won the PR account for Xero Australia. Incumbent agency Sling & Stone will continue to handle Xero's global product.
OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
Ferns shock a PR disgrace  Independent Community NewspaperOPINION: You want to know just how cold professional sport is? Ladies and gentlemen I present big-hearted netballer Katrina Rore (Grant), and her heartless ...
Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police  LBCSadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.
RF|Binder names Sarah Gwilliam MD of social impact and sustainability  PRWeekSAN FRANCISCO: RF|Binder has hired Sarah Gwilliam as MD of social impact and sustainability. Gwilliam started at the firm last Friday and reports to Annie ...
Champaign school board approves 40-year PR vet as communications head  Champaign/Urbana News-GazetteCHAMPAIGN — A 40-year veteran of public relations is slated to begin working for Unit 4 next Monday, "shoring up" a communications department flooded with ...
Jagdish Thakkar, Low-Profile PR Officer to India's Most High-Profile Client  The WireSoft spoken Thakkar was reputed not just to capture the mindset of his boss, but also prepare the perfect press note even before the briefing ended.
PR: Proper cryptocurrency betting and gambling service as it should be!  CoingapeThe rise of attention to digital assets last years turned to the growth of services related to cryptocurrencies. Sportsbooks and casinos are not an exception.
Puerto Ricans Angry Over Impending Ban On Cockfighting  NPRAs part of the farm bill, lawmakers on Capitol Hill have voted to ban cockfighting in Puerto Rico. The practice is already banned in all U.S. states, but the island ...
BA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018  PRWeekBA, Sky, Sainsbury's, Uber... seven account moves that shook up PR in 2018. From PR Week.
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
PR: Nagezeni’s competition for Lambo: temperature is rising  CoingapeNagezeni's trading competition is getting closer to the finish line, and the tension rises each day. Well, no surprise – the supercar, premium watches and 160+ ...
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
The media is not the establishment's PR machine  Asia TimesAt a recent press conference, Major General Asif Ghafoor Bajwa, the director-general of Inter-Services Public Relations (ISPR), warned the Pashtoon Tahfafuz ...
Adidas Reviews London PR Agencies In Line With 2020 Strategy  The Holmes ReportLONDON — Adidas is reviewing its London PR agency roster with a view to consolidating duties with a smaller number of agencies, the Holmes Report has ...
PR vote a Christmas lump of coal  Prince George CitizenThankfully, the long provincial nightmare is over. The proportional representation referendum is done and now we can all breathlessly await the results, sure to ...
2018's top 10 controversial marketing and PR stories that had readers hooked  Marketing InteractiveHere are the juiciest stories of 2018 that had readers hooked and asking for more.
Mzansi Super League 2018 Eliminator: Top 5 Fantasy Cricket picks for Jozi Stars vs Paarl Rocks Dream11 team  GQ India - What a man's got to doJozi Stars vs Paarl Rocks is the eliminator match in the Mzansi Super League 2018. Find out the top picks for your JOZ vs PR Dream11 Team for tonight's MSL ...
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
Real Effects Of Fake News On PR  The Holmes ReportSteering through the turbulence of the “Fake News” era is a central challenge for our industry, but with caution, courage, and creativity, we can deftly navigate ...
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
The army’s PR Hanukkah miracle  HaaretzThe Israelis are the modern-day Maccabees, fighting - the few against the many, the weak against the strong - against the existential danger posed by the ...
Congress Moves To Ban Cockfighting In USVI, PR -  VI ConsortiumThe U.S. Congress on Wednesday approved legislation that would ban cockfighting in the U.S. Virgin Islands and Puerto Rico, following a monthslong battle by ...
10 essential PR blogs to read | Articles | Home  PR DailyPublic relations professionals likely know about major PR publications such as PR Daily, PRNews and O'Dwyer's, as well PRSA publications like PRsay.
Diet Coke chooses Frank as lead PR agency  PRWeekDiet Coke chooses Frank as lead PR agency. From PR Week.
PR Council's Kim Sample joins The PR Week Podcast  PRWeekPR Council president Kim Sample joins the podcast to talk about her role at the organization. Plus: the PRWeek Awards shortlist, PRWeek Hall of Fame, ICF ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
Bite Global MD Rachel Gilley moves to Clarity PR  PRWeekGilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
PR: How to Turn Your Crypto Losses Into Tax Savings  CoingapeLast Thanksgiving, Bitcoin was in the middle of a bull run that would result in a record high of $19,511 just before Christmas. Now, Bitcoin is worth just $3,752.
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
Harvard students create plan for renewable electricity in Puerto Rico  Harvard GazetteA plan designed by a team of Harvard University students to create a reliable source of renewable, affordable electricity for a Puerto Rican community ...
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
JLP picks Samuda to lead its PR campaign  Jamaica GleanerSenator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Manafort urged Trump to ‘declare a PR war on the FBI’ in ‘earliest days’ of his presidency: report  Raw StoryNewly revealed government documents obtained by Vox investigative reporter Murray Waas show that former Trump campaign manager Paul Manafort urged ...
Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TVIn an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico  PRNewswireEAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
Hurricane Maria cut the height of Puerto Rico's forests by a third  GristThe storm caused 60 years worth of natural tree-falls in just a day.
Saint Lucia Tourism Authority appoints US public relations agency  St. Lucia News Online(PRESS RELEASE) – The Saint Lucia Tourism Authority (SLTA) has appointed Jennifer Maguire Communications & Public Relations (JMCPR) in New York City ...
O2 Award-winning journalist leaves Mail for PR firm 32West  HoldTheFrontPage.co.ukAn award-winning regional daily journalist has left the industry to join her former editor's public relations company. Ulverston-based consultancy 32West has ...
Colin McConnell to exit Prudential Financial after 27 years  PRWeekColin McConnell to exit Prudential Financial after 27 years. From PR Week.
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Parkland’s David Hogg sends ‘thoughts and prayers' to the NRA's 'PR team’ after accused Russian agent pleads guilty | TheHill  The HillParkland, Fla., school shooting survivor David Hogg offered “thoughts and prayers” to the public relations team at the National Rifle Association (NRA) on ...
Read the mud-slinging pitches Facebook’s PR firm sent us  TechCrunchFacebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
Miss Universe 2018: Miss Philippines and Puerto Rico early favorites  CalvinAyre.comThe 67th Miss Universe competition is coming up on December 17th, and Bodog has released their odds.
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Judge: No Puerto Rico trip for convicted ex-county official  WRAL.comA former North Carolina official guilty of conspiring to defraud the federal government cannot go on vacation to Puerto Rico this month.
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
Is NW reshuffle just a PR exercise or will it bring stability, improvement?  News24North West Premier Job Mokgoro has rehired four MECs who were previously fired by his predecessor, Supra Mahumapelo in his first reshuffling since he was ...
Global PR maven Karla Otto on building her empire and her new partnership with The Qode  The National'The communications industry is now fundamentally more complex than it has ever been,' she says.
Is the Motlanthe Commission a high-level PR stunt?  Institute for Security StudiesHowever, given that the commission is all about the optics, as bizarre as the selection of Motlanthe was wise, even more so was the inclusion of Professor ...
Chhattisgarh PR Commissioner transferred amid sting row  All India RadioIn the midst of assembly elections, Chhattisgarh government has shifted out its Commissioner Public Relations Rajesh Sukumar Toppo - two days after ...
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
You Can Still Get Tickets to Hamilton in Puerto Rico  Condé Nast TravelerThe Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.
6 charged in '11 killing of US bank executive in Puerto Rico  ABC NewsFederal authorities announced Wednesday that they have solved the high-profile killing of a New Jersey banking executive slain more than seven years ago in a ...
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