|
|
|
|
|
|
|
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
|||
PR tips for business
Question: Why should your business issue a press release? Answer:... Read More
How To Write A Press Release
A well structured press release in an excellent way of... Read More
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business,... Read More
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you... Read More
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations... Read More
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing... Read More
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper... Read More
How to Make A Great Press Kit ? A Musicians Guide
As an owner of an independent record label, I often... Read More
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping... Read More
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public... Read More
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't... Read More
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a... Read More
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you... Read More
Community Based Marketing Strategies
As small businesses we have an opportunity and an obligation... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times.... Read More
The Truth About Public Relations
The truth is, you CAN attract the support of those... Read More
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming... Read More
If I Were Coaching You
If I were coaching you as a business, non-profit or... Read More
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business,... Read More
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager... Read More
Why Do You Want PR?
To get someone's name in the newspaper or a product... Read More
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is... Read More
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of... Read More
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need... Read More
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that... Read More
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe... Read More
Why Not Juice-Up Your PR?
Say, from tactics like special events, brochures and press releases... Read More
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread... Read More
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and... Read More
Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might... Read More
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery... Read More
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed... Read More
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams.... Read More
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out... Read More
Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel... Read More
Trade Show Tactics Revealed
Being part of a trade show gives small business a... Read More
Why Not PR That Gets Real Results?
And not results you can measure only in terms of... Read More
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members... Read More
Effective Media Relations ? You Won?t be Talking to the Media Without It!
The media's role is to package and spread news, current... Read More
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether... Read More
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading... Read More
Making the News - Tips from A News Journalist
What makes a good media release and how do you... Read More
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new... Read More
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that... Read More
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit... Read More
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians... Read More
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of... Read More
Publicity: Financial Planners That Get It Follow One Rule
Advice about business and life often gets around to one... Read More
Public Relations Public Relations |