35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Three Things You Need To Know Before You Develop Your PR  EntrepreneurWhen you're introducing a new brand or launching a new product, word of mouth is essential in building trust, raising awareness, and ultimately, achieving those ...
Danone Shifts India PR Duties To Avian WE  The Holmes ReportAvian WE will drive Danone's Health and nutrition agenda across India.
Cannes 2019: PR Firms Close Out Week With More Wins — Full Roundup  The Holmes ReportOn the fifth and final day of Cannes Lions, Alison Brod picked up a Titanium Grand Prix for its PR support of Burger King's “The Whopper Detour” campaign.
Cannes: Golin Takes Industry's First PR Gold As German Agency Wins Grand Prix  The Holmes ReportGolin became the first PR agency to be credited with "idea creation" as well as PR support work on a Gold Lion winner, while Scholz & Friends took the Grand ...
10 do's and don'ts for landing your first PR job - PR Daily  PR DailyLanding that first PR job is tougher than most people care to admit. That's because there is no paint-by-numbers career trajectory for communicators.
The death of AVE: key digital metrics MENA PR pros need to use today  PRWeekThe death knell has been sounded for the use of 'advertising value equivalent', a 'vanity metric' for PR professionals, says Lama Abdelbarr, digital ...
Diamond PR Enters the Land of Fire & Ice  Hospitality NetMIAMI, FL / LOS ANGELES, CA - June 2019 - Diamond Public Relations, a travel, tourism and lifestyle PR and social media agency, is keeping things cool with ...
PR to hike passenger train fares by 7pc  DAWN.comLAHORE: The Pakistan Railways (PR) has decided to increase fares of all passenger trains by seven per cent, citing hike in oil prices. “The increasing oil prices ...
This PR firm is using Bring Your Dog to Work Day to recruit people  PRWeekNEW YORK: Small Girls PR has launched a recruitment campaign that will last through June to celebrate National Bring your Dog to Work Day, which takes ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in graphic design trends, the picture that sparked a backlash, increasing the reach of your messaging on social media ...
PR Trends to look out for in 2019  EntrepreneurThe client demands are tough to meet so a PR professional is required to be a pro at these things.
'Brands shouldn't focus on their products' - Cicero & Bernay director  PRWeek'Brands shouldn't focus on their products' - Cicero & Bernay director. From PR Week.
Railways To Hire Public Relations Experts, Woo Social Media Influencers  NDTV NewsA team of private public relations professionals will soon drive the railways' publicity campaign both at the Union ministry in the national capital as well as in ...
Cannes Day Four: PR Firms In On Four Of Thursday's Grand Prix Prizes  The Holmes ReportCANNES — PR agencies were among the recipients of four of the five Grand Prix prizes awarded Thursday at the Cannes Lions International of Creativity, all of ...
Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis  ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.
Crosshairs Communication bags PR and Social Media mandate for Kiehl's India  Exchange4MediaCrosshairs Communications will be responsible for crafting and managing Kiehl's key messages across the Indian market and manage end-to-end social media.
Aflac Captures 2 Silver PR Lions at Cannes Festival  PRNewswireCOLUMBUS, Ga., June 21, 2019 /PRNewswire/ -- Aflac, the leader in supplemental insurance sales at U.S. worksites, announced today that My Special Aflac ...
Huawei, PR Spin Fails To Deliver Certainty About Android Updates, Retailers In The Dark  ChannelNewsThe consumer PR division of Chinese multinational telecommunications company Huawei have taken to not returning calls, as we seek answers to several ...
Who is Carrie Symonds? Boris Johnson’s girlfriend, the Tory PR guru who could join him in 10 Downing Street  iNewsCarrie Symonds, 31, is a PR executive dating Boris Johnson who could move into 10 Downing Street with him if he becomes prime minister.
30 jobs in the PR and marketing world - PR Daily  PR DailyA bombardment of self-captured photos will soon be upon us: Friday is National Selfie Day. The narcissistic celebration was created by DJ Rick McNeely in 2014 ...
'The Tampon Book,' a subversive attack on unfair tax rates, wins PR Grand Prix at Cannes Lions  AdAge.comBecause Germany taxes menstrual products more than twice as heavily as caviar, Scholz & Friends packaged them as a book.
Optus reappoints Thrive PR to public relations account  mUmBRELLA*Thrive PR has won a competitive pitch and retained Optus' consumer and SMB (small and medium-sized businesses) account, Mumbrella can reveal. Optus.
PR firm under fire from gay brewery for representing Israel Folau  Daily TelegraphThe Israel Folau saga has now swept up his public relations firm with a backlash from clients.
PR Lions: Edelman, Weber, Ketchum lead the comms charge in lists heavily dominated by ad agencies  PRWeekThe larger international agencies are up for several categories as lead agencies, as advertising agencies continue to dominate the PR Lions at Cannes. News.
PR Lions 2019: How the industry 'rediscovered its Cannes mojo'  PRWeekFrancis Ingham, director general of the PRCA, says the annual Cannes Lions Festival of Creativity remains the ultimate showcase of creative work, despite a low ...
President to SSF: Ensure security of VVIPs keeping their PR aspects in mind  Dhaka TribuneThe president further added, SSF would earn appreciation if it could deliver its optimum professional services without creating any gap with the masses.
Nike Reviews North American PR Agency Support The work, which covers the US and Canada, is  The Holmes ReportBEAVERTON, OR — Nike, which built its brand around high-impact marketing, is reviewing its North American PR support, the Holmes Report has learned.
Cannes Lions 2019: 23 shortlists for India in Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer  Best Media InfoIndian agencies have secured 23 shortlists at Cannes Lions 2019. The international festival of creativity announced the shortlists across Direct, Media, PR, ...
Urvashi Rautela accuses her former PR Manager of character assassination in her latest tweet  Times NowBollywoof actress Urvashi Rautela has blasted her ex PR manager in her latest tweet. She also accused the person of assassinating her character – check out ...
PR: Bitcoin.com Announces Mining Partnership With Bit Mining  Bitcoin NewsBitcoin.com and Bit Mining are excited to announce a business partnership focusing on BCH and BTC mining. A New Beginning. This joint endeavor is between ...
Breakfast Briefing: 5 things for PR pros to know Friday  PRWeekStone faces slammer for Instagram posts; Trump takes less friendly interviews; Poll says Sanders defeats rivals; Swine flu joke kills deal; Fake Google Maps ...
Cannes Podcast: The Data-Driven PR Industry  The Holmes ReportWeber Shandwick's Chris Perry and Hugh Baillie join the Echo Chamber in Cannes.
‘Draft PR cards will be issued in 2 days’  Deccan HeraldCommissioner (Survey, Settlement & Land Records) Munish Moudgil said that when a property is surveyed, then draft property cards under Urban Property ...
Multiply acquires social content firm Umbrla  PRWeekNEW YORK: Multiply, a PR and social agency headquartered in New York, has acquired Denver-based social *content* firm Umbrla. Multiply, which also has ...
How Are Startups Reinventing PR In India?  The Holmes ReportSuccess for startups often relies on the right brand visibility generated through public relations.
How Nintendo approached the PR battle at E3 2019  VentureBeatNintendo brought up the rear in showing off new games at the 2019 Electronic Entertainment Expo, but it made a lot of noise last Tuesday with its Nintendo ...
WPP's Mark Read joins the PR Week podcast  PRWeekThe WPP CEO clarifies what could've been seen as disparaging comments about the role of the chief communications officer. Audio · Tweet ...
PR Agency Profitability Slides - Thu., Jun. 20, 2019  O'Dwyer's PR NewsThe average profitability of PR agencies in the U.S. was down slightly from last year, according to an annual Gould+Partners survey that measures PR firm ...
How I Save: The PR in Leeds earning £32k a year with £5k saved  Metro.co.ukIn our weekly saving series, we look at the personal finances and budgeting of a 27-year-old PR who spends most of her money on food and socialising.
The United Nations' Maher Nasser joins the PR Week podcast.  PRWeekNasser is director of outreach at the United Nations' department of public information. His primary responsibility: translating "U.N.-ese" for the masses. Audio.
PR: Anxone Provides Multi-Layer Security For Crypto Storage  Bitcoin NewsHacking is a front and center issue for digital asset exchanges. Especially given its worrying year-over-year increases, from US$152mn in 2016 to US$950mn in ...
Stuart Terry departs Fleishman Hillard to launch PR agency We Are Different  mUmBRELLA*Head of consumer at TBWA's communications agency Fleishman Hillard, Stuart Terry, has left the business to launch his own PR and *content* agency We Are.
Cannes: How Can PR Break Down Stereotypes & Change Behaviour?  The Holmes ReportA Holmes Report/FleishmanHIllard panel looked at ways marketers can break through the stereotypes that are keeping them from reaching targeted ...
Leadbeater's Possum On Critically Endangered List, Giving It Extra Protections  10 dailyA tiny Australia possum will remain listed as critically endangered to ensure it remains a 'priority species' for government action, the Environment Minister has ...
Racepoint Sheds Staff As Huawei Shifts Global Consumer PR Duties Europe/Asia MD Andrew Laxton among  The Holmes ReportLONDON — Racepoint has shed staff in its London office after losing out from key client Huawei's global consumer PR review, the Holmes Report can reveal.
The PR Week at Cannes 6.20.2019: Ford's Mark Truby  PRWeekFord's Mark Truby joins The PR Week podcast at Cannes Lions.
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services  PRNewswireSCOTTSDALE, Ariz., June 11, 2019 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and health IT public ...
#RoadToCannes: India Bags 23 Shortlists Across Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer Categories on Day 2  AdAge IndiaCannes Lions 2019 has announced its shortlists across Direct, Media, PR, Creative Data, Creative Strategy, Social & Influencer categories today and 23 entries.
Bloomingdale Public Relations starts operating from Singapore  Exchange4MediaBloomingdale Public Relations, through Jaico Publishing House, recently worked with author Robin Sharma for his India tour.
Jail for PR who defaulted on NS obligations and stayed out of Singapore for over 5 years  The Straits TimesSINGAPORE - A Singapore permanent resident defaulted on his national *service* obligations to pursue his education overseas and unlawfully remained outside ...
Urvashi Rautela bashes former PR manager for assassinating her character; read post  Deccan ChronicleUrvashi was trolled for posting a cosy picture with Virat Kohli's wax statue on social media.
The PR Week at Cannes 6.20.2019: Pereira O'Dell's PJ Pereira  PRWeekPJ Pereira, cofounder and creative chairman at Pereira O'Dell, served as jury chair of the social and influencer category at the 2019 Cannes Lions International ...
PR industry veteran Tony Tan launches new agency in Singapore  Mumbrella AsiaPR industry veteran Tony Tan has founded a new agency called Autonomy. Tan is founder and managing director of the Singapore-based agency. He was most ...
India-national who became Singapore PR jailed for evading NS for five years  The IndependentPavithran ignored this order and went ahead to enroll in university in India. He only returned to Singapore in June 2016. Photo: Thirumal Pavithran FB. Author.
Wizspk Communication bags PR & Social Media mandate for 'Bottles for Change'  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
PR agencies don't do enough strategy  mUmBRELLA*PR agencies don't do strategy. This is a bold declaration, admits Peter Roberts, but one that is tempered by the acknowledgment that strategy is hard, and output ...
Podcast: The Rise of Virtual PR Agencies  The Holmes ReportThe PR Network's Nicky Regazzoni and George Blizzard join the Echo Chamber.
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
Judge rejects expat mum's bid to give up Singapore PR status. She thought son could skip NS.  TODAYonlineSINGAPORE — A Family Court judge has dismissed a Portuguese mother's application to move her two young children from Singapore to the United Kingdom.
RPSC Recruitment 2019, Apply Online for 23 Public Relation Officer PRO Posts  Jagran JoshRPSC Jobs 2019: Rajasthan Public *Service* Commission (RPSC) has invited applications for the recruitment of Public Relation Officer (PRO) Posts in ...
T Vijay Kumar Reddy AP's new Commissioner of I & PR  The Hans IndiaThe State government appointed T Vijay Kumar Reddy, Additional Director, Press Information Bureau of India, as Commissioner of AP Information and Public ...
Paul Pogba agent Mino Raiola hiring Juventus PR to improve shocking image of his agency  The SunEnrica Tarchi has been targeted to work on building up the public perception of controversial transfer fixer Raiola and his stars.
Avon reveals raft of promotions with Khan made head of PR  The BooksellerAvon has unveiled a number of promotions across the division, with Katie Loughnane, Sabah Khan and Molly Walker-Sharp all stepping up to new roles, as well ...
East Anglia's public relation firms lead industry revolution | Suffolk and Essex Business News  East Anglian Daily TimesPublic relations has changed - and not every firm will survive. But in East Anglia PR agencies are leading an industry-wide revolution - Sarah Chambers ...
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Does Trump really need a White House press secretary?  PRWeekSarah Huckabee Sanders is set to leave her role at White House press secretary at the end of the month. Speculation has swirled about who could replace her.
Mike Ashley PR campaign now moving up through the gears as Rafa Benitez contact ends in 8 days  The MagLooks like things are set to go up a few notches with Mike Ashley and a PR push in the coming days, weeks… It feels like the entire football club is in limbo.
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
Cardi B, Beyoncé, Bruno Mars, Migos, Michael B. Jordan, BLACKKKLANSMAN And Childish Gambino Take Top Honors At 2019 "BET Awards"  PRNewswireNEW YORK, June 24, 2019 /PRNewswire/ -- Tonight, BET Networks honored a powerful and show-stopping lineup of artists, entertainers, cultural icons and...
First Nations ownership in Trans Mountain poses public relations problem for opponents  Vancouver SunThe re-approval of the Trans Mountain expansion throws open the door for pro-pipeline First Nations to gain an ownership stake in the project, which could pose ...
US being cast as 'disgraceful' villains is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
Financial Advice for Your PR Agency - Tue., Jun. 18, 2019  O'Dwyer's PR NewsConsider an SBA loan. Funding capital to support your PR agency's growth is an ongoing challenge. When searching for funding for your PR agency, you'll want ...
Podcast: Why Public Relations & SEO Need Each Other  The Holmes ReportThreepipe, Ready10 and 10 Yetis Digital join the Echo Chamber.
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
PR firm Big Ideas hired to 'rig' decision on Holocaust memorial site  The TimesThe government has been accused of rigging its campaign to build a £100 million Holocaust memorial next to the Houses of Parliament.Thousands of positive ...
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
PR Council Will Require Members To Pay Interns At Least Minimum Wage  The Holmes ReportNEW YORK — In a move aimed at boosting diversity, the PR Council will require all of its member agencies to pay US interns at least their market's minimum ...
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
Puerto Rico Cultivates Its Own Kind of Pride  gaycitynews.nycPride runs strong in Puerto Rico. That goes equally for the LGBTQ community and for the “fuerza Puerto Rico” power that rallied the island after 2017's ...
Boris and Trump show us the PR tactics that work  Irish ExaminerIf the public want a sustainable future, we need to return to deriving our entertainment from concerts, soccer matches, and get-togethers, not from loud-mouthed ...
Business Extra: Adnoc on fertile ground, Boeing's troubles and Facebook's latest PR push  The National'The National' breaks down the week's business headlines.
Port Hawkesbury town council hires PR agency to find out answers on proposed Inverness airport  Cape Breton PostThe Town of Port Hawkesbury has hired a government public relations firm in Ottawa to seek out answers to questions it has on a proposed airport for the village ...
Nike's Air Force 1 Low Puerto Rico Shoes Illustrated a Lack of Cultural Competency  AdweekIt could've been avoided had a more diverse team been employed.
Dominican Republic Taps Rubenstein Public Relations for Travel Crisis - Thu., Jun. 20, 2019  O'Dwyer's PR NewsThe Dominican Republic has confirmed out a $35K monthly contract with Rubenstein PR to provide advisory services regarding the impact that its reeling ...
Greenbrier hires Vanessa Lindlaw as partner  PRWeekSAN FRANCISCO: Crisis agency Greenbrier is launching a "proactive" PR business with the hiring of Vanessa Lindlaw. She joined The Messina Group agency ...
Golin hires Pfizer vet Rachel Hooper as healthcare media relations lead  PRWeekNEW YORK: Golin has hired Pfizer veteran Rachel Hooper to lead healthcare media relations for the firm. Hooper reports to Golin's global president of ...
For Those Missing Puerto Rico, 'En Mi Viejo San Juan' Is Both Anthem And Lament  NPRThe official anthem of the capital city, "En Mi Viejo San Juan" also serves as a nostalgic lament, evoking memories of the island for the many forced to leave it ...
Grilled: Evening Standard's Susannah Butter on her typical day, pushy PRs and 'researching' restaurants  PRWeekSusannah Butter is deputy features editor at the Evening Standard. She talked to PRWeek about how she ended up on the paper, which PRs do it best, and the ...
PR-B honor roll students listed  Brainerd DispatchHelen F. Alves, Ally R. Anderson, Hanna M. Bowen, Torry D. Hirschey, Joseph C. Merritt, Gabriell M. Rainwater, Emma L. Templeton, Mercedes L. Tilbury, ...
Supreme Court to take up cases on Puerto Rico financial crisis  CNNWashington (CNN) The Supreme Court on Thursday agreed to take up a series of major cases arising out of constitutional challenges to the Financial Oversight ...
Nike video with Olympian Caster Semenya calls for acceptance  PRWeekNike has launched a video starring Olympic 800-metre champion Caster Semenya that calls for acceptance and echoes its recent social purpose videos with ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekYouTube may remove children's *content* from its site; Burger King's tagged photos on Instagram NSFW; and other news. News · Tweet ...
Miss Puerto Rico reveals her struggle to speak fluent Spanish  ¡HOLA! USAMiss Puerto Rico Madison Anderson discussed her journey to speaking Spanish fluently ahead of the big Miss Universe competition.
Sushma Swaraj’s dig over fake appointment & Owaisi’s ‘PR kiya toh darna’ jibe at BJP  ThePrintNew Delhi: Former external affairs minister Sushma Swaraj met Vice-President Venkaiah Naidu — which led many on Twitter to conclude that she has been ...
17-Year-Old Powerlifter Austin White Squats a Massive 661lb PR  BarBendPowerlifter Austin White may be just 17 years old, but he's quickly distinguishing himself as a young strength phenom. Take what he did this past week for ...
Denny's harnesses power of viral sensation  PRWeekDenny's has turned a viral internet sensation into an online ad, harnessing the power of social media to drive brand awareness into a heart-warming new spot.
N2Growth Appoints Daniel Bentle as a Director in Its Executive Search Practice  PRNewswirePHILADELPHIA, June 24, 2019 /PRNewswire/ -- N2Growth, Inc., a global leader in human and organizational performance, announced the appointment of ...
Puerto Rico's oversight board strikes $35 billion restructuring deal with commonwealth's bondholders  CNBCThe oversight board in charge of Puerto Rico's ongoing debt restructuring saga announced late on Sunday they have come to terms with bondholders of around ...
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Think Big

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6 Steps to Using Trade Magazines To Reach Customers

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I Cant Afford A PR/Publicity Campaign -- Can I?

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The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

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Credibility Lost or Gained, Are you Prepared?

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Advertising Is Dead. Long Live PR

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A Great Way to Do PR

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The Non-business Business

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Underestimating the Power of In-House PR

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How to Use Community Relations to Grow Your Business

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Keep The Publicity Machine Rolling with Reprints

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Why Not Juice-Up Your PR?

Say, from tactics like special events, brochures and press releases... Read More