35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

POWER Vs PR : The Choice is ours  Daily ExcelsiorAmit Sharma Today, a very interesting thing is here to talk about. We live in a world, where there is a very thin line of difference between the two.
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
How to Career Jump from Journalism to Public Relations  PR News - For Smart CommunicatorsJournalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of resources to maximize profits. Earlier this month ...
How Today's Leading Biotech PR Teams are Turning Innovation into Headlines  Business WireToday's biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalHere are four ways that you can drive higher returns from your digital PR campaigns by capitalizing on its cross-funnel potential.
Communications and PR Internship in South Holland, The Hague  IamExpat in the NetherlandsEastwards is hiring a Communications and PR Internship in South Holland, The Hague. Are you an expat looking for jobs in English? Apply now!
Way To Blue hires Starworks London duo for new fashion PR agency  PRWeekWay To Blue hires Starworks London duo for new fashion PR agency. From PR Week.
Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...
'Staff safety is a concern' - Hong Kong PR chief on protests  PRWeekA PR professional has said 'violence is out of the ordinary' in Hong Kong, as protests across the city over the past few weeks have escalated into angry ...
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Flack on Friday: Home Office chicken shop campaign roasted, PR definition, putting the boot into generic creative  PRWeekIn Flack this week: has Flack found another PR campaign copycat, or are more great minds thinking alike? Plus PR explained for school kids, and comms pros ...
Zipcar seeks agency for PR support  PRWeekBOSTON: Car-sharing company Zipcar is searching for a new PR agency and expects to announce a winner soon. The company issued an RFP earlier this ...
Endeavor's Samantha Stark joins The PR Week Podcast  PRWeekEndeavor's Samantha Stark joins The PR Week Podcast.
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
Saudi Aramco goes PR over IR for first earnings call  IR MagazineIt's been a big week for Saudi Aramco. The company delivered its first ever half-year financial report. It hosted its first ever earnings call. And it signed the ...
Israel's 'PR Masada' over Omar and Tlaib violates Zionism  Religion News Service(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish Zealots killed their families, and ...
Here's Why PR Isn't Working For You  ForbesIn over a decade of leading digital PR for clients with Zen Media, I've made a staggering discovery that's quite revealing. Clients either end their engagement ...
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
Chile Tourism Board Hands Turner North American PR Duties  The Holmes ReportSernatur, the Chilean government agency responsible for promoting tourism, named Turner its regional AOR.
Getting more specific with your PR measurement - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. July 30, 2019. SHARE. AddThis Sharing Buttons. Share to LinkedIn LinkedInShare to Twitter TwitterShare to Facebook ...
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Influence 100: PR Budgets Show Upward Tick After Years Of Decline  The Holmes ReportNEW YORK — New research into the Influence 100, the Holmes Report's annual list of the world's most powerful in-house communicators, reveals that PR ...
Public Relations Manager - Amazing BondiBoost Brand!  Pedestrian TVGreat team culture in the heart of vibrant Double Bay; Influential brand with a strong cult following; Growing brand, passionate team, exciting future.
How PR Deadlines scores infotech headlines  iTWireBy David Frost, CEO, PR Deadlines SPONSORED NEWS. As an executive journalist on the Fin Review two decades ago, too much of my time was spent ...
The Drum PR Awards 2019 finalists: 'Great storytelling continues to cut through the noise'  The DrumThe Drum PR Awards 2019 judging day has come to a close and we can now reveal the hopeful finalists for the inaugural year.
Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
Ava DuVernay on Moving From PR to Filmmaking, Directing ‘When They See Us’  VarietyAva DuVernay talks to Variety about her start in PR, her transition into directing and her latest project, Netflix's "When They See Us."
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
German PR group clears FleishmanHillard in Monsanto lists case  PRWeekNEW YORK: The top FleishmanHillard executive in Germany said he is "pleased" a PR professional body in the country cleared the agency of wrongdoing in ...
Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group  The DrumInterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business, sidestepping the controversy of Ogilvy's work with the US ...
‘We Wanted National Attention’: Proud Boys Declare PR Victory After Clashing With Antifa During Portland Rally  The Daily CallerMembers of the right-wing Proud Boys claimed Saturday's clash with Antifa as a public relations victory after scuffling with the far-left group in Portland, Oregon.
List Leaders: ICF Next tops Public Relations Firms List  Minneapolis / St. Paul Business JournalThere's a new company at the top of The List of largest public relations firms in the Twin Cities metro area. ICF Next displaced Carmichael Lynch Relate as the ...
Waffle House is on tour with...Hootie & the Blowfish?  PRWeekNORCROSS, GA: Hootie & the Blowfish's reunion tour attendees may find themselves scratching their heads when a Jumbotron image of a Waffle House towers ...
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
MSL Malaysia appoints managing partner  PRWeekUmesh Nair has been appointed as managing partner for MSL Malaysia, and he will be responsible for the overall growth of the firm and its integration into ...
Campaign launches global PR Awards in India | PR  Campaign IndiaInaugural edition of the awards to be held in Mumbai in October 2019.
An Inside Look At How Monsanto, A PR Firm And A Reporter Give Readers A Warped View Of Science  HuffPostAgricultural giant Monsanto has spent much of the last decade attempting to polish its public image amid campaigns to label genetically modified organisms ...
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear  EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Don't Cry Wolf Wins Two Femtech PR Accounts The agency is working with breast pump  The Holmes ReportLONDON — Don't Cry Wolf has won two clients in the fast-growing femtech industry: breast pump and pelvic floor trainer company Elvie, and innovative period ...
Have we been overestimating Ogilvy's PR numbers?  PRWeekAs Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than ...
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
MARVEL COMICS Finds New PR Lead from DISNEY RESORTS  NewsaramaAnthony Blackwood has been hired as Marvel Comics' new Communications Coordinator. Blackwood will report to David Gabriel, the company's Senior VP of ...
PR Protests: Why Daddy Yankee, Lin-Manuel Miranda, and Ricky Martin Are Protesting the Puerto Rico Governor  GQDemonstrators are calling for Puerto Rico governor Ricardo Rosselló's resignation after publication of sexist, homophobic, and macabre text messages.
As Puerto Rico governor's departure nears, chaos engulfs the line of succession  ABC NewsThe clock is slowly ticking in Puerto Rico – Ricardo Rossello is supposed to step down as governor this Friday at 5 pm. The question of who will become ...
Local PR Association Announces Board, Celebrates Member Achievements  SarasotaThe Central West Coast chapter of the Florida Public Relations Association (CWC-FPRA) recently installed its 2019-2020 board of directors and recognized ...
How MedMen's consumer PR account went up in smoke  PRWeekLOS ANGELES: Cannabis retailer MedMen has pulled back the consumer PR account it tentatively awarded to MWWPR this summer after a review it started in ...
Puerto Rico, with 3 governors in a week, considers a 4th  The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
Who is Puerto Rico’s new governor, Wanda Vazquez?  Vox.comVázquez is not a popular person, even within her own party, the pro-statehood New Progressive Party.
Jones PR among fastest-growing companies  Journal RecordInc. Magazine recently announced that Jones PR, a communications agency, is No. 4224 on its annual Inc. 5000 list, a ranking of the nation's fastest-growing.
Collision On Hwy 59 At PR 305  SteinbachOnline.comThere was a collision this morning on Highway #59 at Provincial Road 305. It happened around 11:00 a.m.. Reporter Connor Gerbrandt says there is a ...
Three arrested in connection to alleged child abuse released on PR bonds  Martinsburg JournalMARTINSBURG — On Friday morning, three individuals — who are also defendants in multiple civil lawsuits — were arrested on misdemeanor criminal charges ...
‘The People Can’t Take It Anymore’: Puerto Rico Erupts in a Day of Protests  The New York TimesSAN JUAN, P.R. — Hundreds of thousands of people swept through the capital of Puerto Rico on Monday, shutting down a major highway and paralyzing much ...
'PR status can be revoked'  The Star OnlineSEPANG: The government will wait for the outcome of police investigation into controversial preacher Zakir Naik before deciding on his permanent resident (PR) ...
McDonald's blends streetwear and spice with spoof brand 'Schnuggs'  PRWeekCelebrating the release of the brand's new Spicy Chicken McNuggets, McDonalds has unveiled a spoof collaboration, aptly named "Spicy X Chicken ...
Just revoke Zakir Naik’s PR status and let him decide where to go, lawyer tells Putrajaya  Malay MailKUALA LUMPUR, Aug 14 — Lawyer Syahredzan Johan has suggested today for Putrajaya to simply revoke fugitive televangelist Dr Zakir Naik's permanent ...
Annapolis Lobbying Shop to Open PR Practice  Josh KurtzCompass Government Relations Partners, a year-old Annapolis lobbying shop, is expanding into the communications and public relations realm. The firm is ...
Adfactors PR & upGrad join hands for training 300 PR professionals in digital marketing  Exchange4MediaAdfactors PR has signed a MoU with education company upGrad to train 300 of its client-servicing employees in a post-graduate certification programme on ...
Edelman, Public Relations Giant, Drops Client Over Border Detention Centers  The New York TimesIn May, executives from the giant public relations firm Edelman went to Florida to pitch a potential client: a private prisons company with contracts from the Trump ...
Va. man armed with knife shot by Pr. William Co. police  WTOPA 54-year-old Woodbridge, Virginia, man armed with a knife was shot by two Prince William County police officers who responded to a domestic dispute ...
Puerto Rico had three governors in a week. Now what?  USA TODAYNext month, Puerto Rico will commemorate the second anniversary of its devastating encounter with Hurricane Maria, which resulted in about 3,000 deaths, ...
Adfactors PR ropes in upGrad and MICA to skill employees  Campaign IndiaAdfactors PR has signed a MoU with leading education company upGrad to train 300 of its client-servicing employees in a post-graduate certification program ...
Report: Zakir Naik’s PR status under review  Yahoo Singapore NewsKUALA LUMPUR, Aug 16 ― The Home Ministry is reviewing the Malaysian permanent residency of India-born preacher Dr Zakir Naik even as police investigate ...
Likely successor of Puerto Rico's disgraced governor in crosshairs of wary protesters  CNNNow that Puerto Rico Gov. Ricardo Rosselló has said he will leave office after major protests on the island, Secretary of Justice Wanda Vázquez Garced is next ...
Breakfast Briefing: Five things for PR pros to know Friday morning  PRWeekCathay Pacific CEO resigns; Hickenlooper ends presidential run; Myanmar's army sues over Facebook posts; fried chicken and knife crime; FCC fines Jimmy ...
Former D&AD director joins Common Industry as MD  PRWeekPurpose-focussed comms agency Common Industry has appointed Amanda Moorby as its managing director to help strengthen the its brand strategy and ...
PR: bitHolla Releases Open Exchange Kit HollaExShell  Bitcoin NewsbitHolla, the company that builds customized cryptocurrency trading software is announcing the launch of its new product HollaExShell, an open exchange ...
Pr. George’s police officer pleads guilty to sex solicitation  Washington PostThe officer went to an ATM to get money to pay a woman for a sex act in Washington, prosecutors said.
Puerto Rico governor plans to stay in office, fight corruption  PBS NewsHourWanda Vázquez told the Associated Press that she expects to complete former Gov. Ricardo Rosselló's term through November 2020.
Puerto Rico in Political Crisis: Senate Sues over Appointment of New Governor Pierluisi  Democracy Now!The political crisis in Puerto Rico continues as its Senate has sued against the appointment of Pedro Pierluisi as the new governor following Ricardo Rosselló's ...
Tristan Hallman Stole My Job as the Mayor's PR Guy  D MagazineI was out of the office yesterday and away from the internet. Imagine my white-hot anger when I returned to work, checked in on FrontBurner, and learned that an ...
iLe talks Puerto Rico's protests: 'It was something we needed to feel'  INSIDERThe "Almadura" singer-songwriter was one of the most vocal artists to join the weeks of demonstrations against Puerto Rico's former governor.
After ABC7 reports on Pr. George's County Fair cancellation, officials fund it after all  WJLAShortly after ABC7 reported Thursday that the Prince George's County Fair, the oldest in the state, would be canceled this year due to lack of funding, County ...
Secret Russia weapon project: gamechanger or PR stunt?  Yahoo NewsParis (AFP) - A deadly explosion at a Russian testing site has focused attention on President Vladimir Putin's bid to build a nuclear-powered missile that the ...
Festive Atmosphere Welcomes Athletic, Puerto Rico National Team  USL ChampioshipCrowd of 4,685 saw Hartford take 5-1 international exhibition victory in aid of hurricane relief efforts. Harford Athletic welcomed 4,685 fans to Dillon Stadium on ...
PR: Remco - Powerful Distributed Token Generating Platform  Bitcoin Newsremittancetoken.io – Token-Generating Platform for Money Transfer currently trading on Digifinex has announced it's sponsoring blockchain Finance Lagos ...
PR: Pbet Raises Storm in Casino Space With Blockchain Solution  Bitcoin NewsPbet has come up with a complete blockchain crypto-based gaming platform that will redefine the existing casino industry and lead to a fair, trusted, transparent, ...
Firms told of new export opportunities in Brexit PR blitz  Telegraph.co.ukBusinesses will be told about new "opportunities" that will be opened up by Brexit, as part of one of the country's biggest ever public information campaigns, The ...
Recycling fund 'a PR stunt' as council demands $3 million back  Sydney Morning HeraldA tax on every tonne of trash taken to tips in Victoria has contributed $1.7 billion in the last decade to state government coffers - but with the recycling system in ...
SE Washington man arrested in fatal shooting in Pr. George’s  Washington PostThe shooting in Hyattsville, Md., stemmed from an argument between two men who knew each other, police said.
CNN’s PR Head Responds To Cuomo ‘Fredo’ Meltdown. Trump Jr. Nukes Him.  The Daily WireA top CNN PR official responded to a viral video on Monday night that showed CNN's Chris Cuomo yelling at a man who called him "Fredo" by stating that the ...
Who is the new governor of Puerto Rico?  Vox.comPuerto Rico is experiencing a constitutional crisis. No one knows who will replace Gov. Ricardo Rosselló when he steps down Friday in response to a wave of ...
Puerto Rico governor announces resignation  CNNCrowds gathered to celebrate after Puerto Rico Governor Ricardo Rosselló said he will step down after more than a week of protests calling for his resignation.
PR: FuzeW Launches Special BCH Cold Wallet Summer Promo  Bitcoin NewsFuze W announces that it will hold a promotion to offer discount coupons to Bitcoin.com readers who purchase the Fuze W as a special event for summer.
Is Miley Cyrus and Liam Hemsworth's Split a PR Stunt?  Showbiz Cheat SheetFans have some convincing arguments regarding Miley Cyrus and Liam Hemsworth's split.
CBP Announces Deployment of Mobile Passport Control in PR  Saint Croix SourceThe San Juan Field Office of U.S. Customs and Border Protection (CBP) announced Tuesday the upcoming implementation of Mobile Passport Control (MPC) in ...
PR: Folgory Launches Mobile App and Regulated Crypto Exchange  Bitcoin NewsFolgory, the fully integrated app and trading exchange launches to bring a range of services to crypto users. The intellectual and logistical demands of trading ...
Meghan Markle victim of ‘MUM SHAMING’: Duchess’ PR team must take immediate action  ExpressMEGHAN MARKLE has become the victim of “mum shaming” and Buckingham Palace should mount a campaign to protect her image as a mother and a royal, ...
VIDEO: Hartford Athletic takes on Puerto Rico National Team  WFSBThe Hartford Athletic Soccer club is matched against the Puerto Rico National Team in Hartford on Sunday, and fans are pouring in to see the game. Facebook ...
Pr. George’s police captain to be demoted after trial board finds he threatened a police chief and used his position to seek time off for his son  Washington PostA Prince George's County police captain will be demoted after a trial board determined that he tried to leverage his official position for a personal matter and ...
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What I Do

I believe this about public relations.People act on their own... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More

What Does the Public Relations Client REALLY Want, and Why?

It's not unusual for clients of service providers to insist... Read More

The Three-Mile Radius

In last year's animated film Shrek II, a giant gingerbread... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

Community Based Marketing Strategies

As small businesses we have an opportunity and an obligation... Read More

Managers: Super-Charge Your PR

Ain't a gonna happen unless business, non-profit and association managers,... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

The Art Of Persuasive Pitching

Media placement is an art. Practicing it often requires as... Read More

Its Just Common Sense!

When a group of outsiders behaves in a way that... Read More

Lets Blow The Lid Off Public Relations

And show it for what it is - a humdinger... Read More

Talk Back Radio - Tips To Be A Star On-Air!

Talkback radio offers a fantastic opportunity to access thousands of... Read More

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three

FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More

Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you've got to focus your attention... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their... Read More

Managers: Heres a PR Template for You

Let's start out with a caution for business, non-profit and... Read More

Its the Little Details that Can Make or Break a News Story

Have you ever heard of the saying, "One person's trash... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

The Best PR Has to Offer Managers

How cool is this? You're a business, non-profit or association... Read More

How About MANAGING Your Own PR?

It's one thing for a senior manager to approve story... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More