35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Balancing Marketing And PR Targeting To Build A Brand  ForbesIs it right for a publicist to only focus on the consumers that tend to translate into a purchase? Is that really how you build a brand?
Never.no Appoints Red Lorry Yellow Lorry As Global PR Agency  The Holmes ReportLONDON — Social TV platform Never.no has appointed B2B technology specialist Red Lorry Yellow Lorry as its global PR agency, with a brief to engage ...
Food banks risk being 'captured' by corporate PR drive, say activists  The GuardianThe UK food bank movement has been warned it is in danger of being “captured” by big corporations and supermarket chains that promote high-profile ...
Sony Middle East and Africa appoints new PR partner  PRWeekSony Middle East and Africa (Sony MEA) has hired consumer electronics specialist Tribeca to help drive awareness and growth of its range of audio and digital ...
PR: Bitcoin.com Partners With Jeju Blockchain Smartcity Association to Spread BCH Adoption  Bitcoin NewsRoger Ver, CEO of Bitcoin.com has agreed to help the Jeju Blockchain Smartcity Association grow the BCH ecosystem. On March 25th, Roger Ver agreed to ...
Roddy Dewe, one of the founders of modern UK PR, dies aged 83  PRWeekRoddy Dewe, one of the founders of modern UK PR, dies aged 83. From PR Week.
Digivizer and the University of Newcastle collaborate to support PR students  mUmBRELLA*Digital tech, analytics and data company Digivizer has collaborated with the University of Newcastle to make its platform available for PR students. The.
Flaunt Marketing Wins Six New PR Accounts  B&TMarketing and PR agency, Flaunt Marketing, has kicked off a big first quarter of 2019 by securing six new accounts. New accounts include for the agency ...
30 jobs in the PR and marketing world - PR Daily  PR DailyCompleting everything on your to-do list feels great—especially when you put in extra time and effort to get the work done. A strong work ethic is essential for ...
Uber Appoints The Hoffman Agency to handle Hong Kong PR  Marketing InteractiveThis appointment includes both Uberâ��s ride-sharing operations and the Uber-Eats food delivery *service*.
Energy giants spent USD 1 bn on climate lobbying, PR since Paris: watchdog  Economic TimesParis: The five largest publicly listed oil and gas majors have spent USD 1 billion since the 2015 Paris climate deal on public relations or lobbying that is ...
How to: make the most of PR  Law GazetteA public relations strategy need not just be for the very largest practices – in a crowded market, firms of all sizes are seeking ways to stand out. Eduardo Reyes ...
How To Compete With Market-Leading Companies As A PR Underdog  ForbesEvery industry has an 800-pound gorilla. Here's how to go toe-to-toe with them in the PR battle.
How To Steer Your Brand Through A PR Crisis  ForbesThe key to weathering a PR crisis is to go above and beyond crisis communications.
All the Free PR Secrets You Need to Know to Scale Your Business  Search Engine JournalCan free PR make your brand famous? Read on to get inside tips on pitcing the media, writing a press release, and gaining vaulable authority links.
Bae Jin Young's “Produce 101” PR Video Becomes First To Reach 10 Million Views  soompiBae Jin Young's one-minute PR video from “Produce 101 Season 2” is the first to reach 10 million views on Naver TV! The video reached 10 million views on ...
How To Create Meaningful PR Content -- Even When You Have Nothing 'New' To Announce  ForbesWhether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you ...
UK Young Lions PR: The Romans win gold and silver in all-female podium  PRWeekThe Romans duo Olivia Butcher and Josie Dougoud have triumphed in this year's UK Young Lions PR competition and will represent the nation at Cannes Lions ...
Marketing/PR Internship  Pedestrian TVThe VIP Sydney is looking for a self-motivated and detail-oriented intern who's ready to take on an amazing project, and build upon their copywriting, marketing, ...
International Happiness Day: How different agencies keep their employees happy  PRWeekTo celebrate International Happiness Day, PRWeek Middle East has asked PR and communications agency leaders across the region to give their perspective ...
Getting Comfortable with Risk Central to PR Success, Suggests Survey  Business 2 CommunityThere is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to ...
Rujugiro embarks on PR campaign to mask blood money in Uganda  The New TimesRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.
How This Italian Entrepreneur Went From Politics, To PR, To Running 3 Businesses  ForbesPaola Diana's patriarchal Italian upbringing turned her into a rebel. Today as founder of the Diana Group, she provides bespoke childcare and lifestyle ...
What a journalist won't tell you about your PR company  QuartzMost companies hire public relations firms because they want more press. But the tricks some agencies use in an effort to win you coverage often backfire.
Seven PR questions for Stagwell Group founder Mark Penn  PRWeekNew York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
The case of CipherBlade, ShapeShift's PR saviour  Decrypt MediaA “forensic report” supposedly clearing crypto exchange ShapeShift of last year's money laundering accusations has been linked to a series of shell companies.
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes ReportWitt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
Huntington Study Group Achieves 100th Credentialed Research Site Milestone  PR.comThe Huntington Study Group (HSG), a world leader in spearheading research and conducting clinical trials in Huntington disease (HD), is excited to announce ...
Public Relations (PR) Tools Market: Recent Developments, Growth, Trends and Top Key Players: Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software  World GazettePublic relations (PR) is the way a company communicates with the public and media. It must not be confused with advertising. PR means communicating with ...
Barbados tourism body launches UK PR agency review  PRWeekBarbados tourism body launches UK PR agency review. From PR Week.
Archetype Lands VMware US PR Duties  The Holmes ReportVMware started working with Archetype this week after five years with H+K Strategies.
Governments should communicate promptly and positively - like Jacinda Ardern  PRWeekCommunication experts have called for educational evolution, and prompt and positive communication by governments, highlighting the importance of crisis ...
DOH Meeting Was PR Stunt | News, Sports, Jobs  Wheeling IntelligencerI don't know what I was expecting last Tuesday when Gov. Jim Justice brought every Division of Highways district engineer and county supervisor to Charleston,
Public Relations Provides Startup Value - Mon., Mar. 11, 2019  O'Dwyer's PR NewsIf you're a startup, public relations is probably one of the last items on your to-do list. There's usually so much going on during the early stages, with product ...
EMEA News In Brief (March 25 2019)  The Holmes ReportNew accounts for Ogilvy, Publicasity, John Doe, Clarity, PR Agency One; people moves at FleishmanHillard Fishburn, 3 Monkeys Zeno, Think Jam, Revolution; ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin NewsOn March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
Samsung Brings In AvianWE For Expanded Indian PR Mandate  The Holmes ReportNEW DELHI — Samsung has brought in Avian WE to handle its expanded Indian PR mandate, the Holmes Report has learned, marking the agency's ...
The Hidden PR Disaster That Led to Huawei's Crisis  OZYThe telecom giant always had a tough task in convincing the West it could be trusted. But it made its job even harder by not listening to key advisers.
Roddy Dewe, PR boss, dies aged 83 | Business  The TimesRoddy Dewe, the public relations supremo who launched many of the big privatisation campaigns of the 1980s, has died. He was 83. Dewe, pictured ...
Huawei's PR Lessons For China Inc Arun Sudhaman 28 Feb 2019  The Holmes ReportBedevilled by geopolitical challenges, the Chinese tech giant appears to have finally accepted the need for a robust PR strategy. But is it too little, too late?
PR Primer: Learn To Promo Your Business On March 28 At 2019's First Dtec Forum Powered By Entrepreneur Middle East  EntrepreneurDubai Technology Entrepreneurship Campus (Dtec), a Dubai Silicon Oasis Authority-owned technology startup centre, and Entrepreneur Middle East have ...
Oil Giants Invest $110 Billion In New Fossil Fuels After Spending $1 Billion On Green PR  HuffPostExxon Mobil Corp., Royal Dutch Shell, Chevron, Total and BP together have spent more than $1 billion on public relations since the Paris Agreement.
9 Ways You're Ticking Me Off: A PR Primer | The American Lawyer  Law.comWe've been together a long time so let me cut to the chase: For such an elite segment you—lawyers firms and corporations—are often shockingly ...
MODE PR Is Hiring A Senior Fashion PR Account Manager In New York, NY  FashionistaMODE PR is based in downtown New York City, and represents a variety of RTW and accessories clients. MODE PR also works on special projects including ...
Epic Games Store title exclusivity: Are the PR headaches worth it?  Windows CentralThe Epic Games Store has been making waves, often for the wrong reasons. Here's how Epic's push into distribution has been creating headaches.
PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprintThe scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
Rwanda: Rujugiro Embarks on PR Campaign to Mask Blood Money in Uganda  AllAfrica.comRwandan dissident Tribert Rujugiro has embarked on an aggressive campaign to portray a positive image of his tainted Tobacco business in northern Uganda.
Local Food in Puerto Rico Finds Energy in Recovery  The New York TimesTwo hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Torod Neptune, Gail Heimann win Outstanding Professional awards  PRWeekTorod Neptune, Gail Heimann win Outstanding Professional awards. From PR Week.
Breakfast Briefing: 5 things for PR pros to know Monday morning  PRWeekHow media reacting to Mueller report; What's up with Apple's live stream of Steve Jobs Theater?; How Parkland is communicating to parents following suicides; ...
Huawei continues full-blown PR campaign to fight US criticism  BGREmbattled Chinese smartphone maker Huawei capped another week full of a steady stream of negative headlines targeting the company by continuing a ...
Versacarry Names Howard Communications PR/Marketing Agency of Record  AmmoLand Shooting Sports NewsJustin Sitz, CEO, and Owner of Versacarry has named Howard Communications, Inc. as their PR/Marketing agency of record.
Technology journalist shares 'probably the worst PR email' she's received  New Zealand HeraldA journalist recently received an email she couldn't ignore.
Modi can't leave aside his PR even for five minutes: Rahul  Economic TimesDHULE: Congress president Rahul Gandhi Friday targeted Prime Minister Narendra Modi, saying he can't leave aside his public relations exercise even for five ...
Huawei CFO's Canada Lawsuit Is a Setback for PR Campaign  BloombergCFO Meng Wanzhou's lawsuit against Canadian authorities is a setback to the Chinese company's PR campaign.
The Results of Our Puerto Rico Cave Shootout Are In!  FstoppersLast week, we continued our exploration of Puerto Rico with our second shootout challenge. This time, we mixed it up a little bit with a guest photographer, and ...
Jack in the Box Selects Cashmere as Social Media and PR Agency of Record  AdweekSan Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations ...
Exclusive: PR Newswire owner Cision explores sale -sources  ReutersCision Ltd, the owner of PR Newswire and provider of software for public relations professionals, is holding discussions with private equity firms about a potential ...
ACCOUNT DIRECTOR job with TAA Public Relations | 393225  mediabistro.comTAA PUBLIC RELATIONS IS HIRING AN ACCOUNT DIRECTOR IN WASHINGTON, DC. TAA PR is in search of a dynamic and ambitious senior candidate to ...
Sainsbury's moves consumer PR from Freuds to new agency without a pitch  PRWeekSainsbury's has moved its consumer PR account from Freuds to Hope & Glory less than a year after the agency picked up the account, PRWeek can reveal.
Puerto Rico lures tech developers as hurricane season looms  The Denver PostISABELA, Puerto Rico -- In the dark and isolating days after Hurricane Maria, people across Puerto Rico invented new ways to communicate: Elderly couples in ...
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing InteractiveVirgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
PRWeek and Women in PR kick off 2019 Mentoring Scheme  PRWeekPRWeek and Women in PR kick off 2019 Mentoring Scheme. From PR Week.
Combined Text100, Bite agency gets a new brand: Archetype  PRWeekNEW YORK: Almost six months after holding company Next Fifteen said it was merging the two agencies, Text100 and Bite Global have a new name, retiring two ...
Chart: How the definition of “journalist” is changing  RecodeThe plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
$26 MILLION FAIR FUND SETTLEMENT FOR INVESTORS OF CERTAIN UBS FINANCIAL SERVICES INC. OF PUERTO RICO FUNDS ESTABLISHED BY THE SECURITIES & EXCHANGE COMMISSION ("SEC")  PRNewswireWASHINGTON, March 22, 2019 /PRNewswire/ -- In the Matter of UBS FINANCIAL SERVICES INC. OF PUERTO RICO Admin. Proc. File No. 3-14863 TO: ...
PR: Blockchain-game Asteroid Rush presale launch- a passionate story of AR Inc. team  CoingapeBy 2016, we had been planning the exploration of the solar system's primary asteroid belt for many months. After all, the U.S. Congress and President Obama ...
Added aid for Puerto Rico complicates larger relief bill  SFGateWASHINGTON — A battle over funding for Puerto Rico is complicating the path forward for a long-delayed disaster aid bill that's a top political priority for some of ...
Photo Essay: Puerto Rico’s Small Farmers Rebuild, with Help from Chef José Andrés’ World Central Kitchen  Civil EatsA year and a half after Hurricane María struck the island, grants from World Central Kitchen are helping dozens of small farmers start *fresh*.
Suspects Indicted In Puerto Rico Drug Ring  NPRFederal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
PR: Roger Ver Joins Livenpay Advisory Board  Bitcoin NewsBlockchain superstar and Bitcoin.com CEO Roger Ver aka 'Bitcoin Jesus' is now an advisor to Liven, the Australian startup with ambitions to bring crypto to the ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, PR Daily readers were interested in the latest email design trends, how communicators worked to contain violent footage of the New Zealand ...
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  VarietyBerklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of FashionNEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
Sir Philip Green's PR team walk away in wake of sex and race allegations  The TelegraphSir Philip Green's PR firm have walked away from the billionaire and his company in the wake of the scandal surrounding his use of gagging clauses to silence ...
WPP PR Firms Outperform Group With 2.6% Growth In 2018  The Holmes ReportWPP's PR and public affairs firms led growth at the holding group, which reported an overall revenue decline of 0.4% last year.
San Juan Mayor Announces Run for Puerto Rico Governor  BloombergThe mayor of Puerto Rico's capital announced Friday that she is running for governor of the U.S. territory.
Rajat Gupta's PR blitz shows a never-say-die spirit, but the stains on his corporate suit are not easy to...  FirstpostThe first thought that occurs on a Monday morning when leading Indian newspapers carry prominent interviews with Rajat Gupta is a simple question: Why is ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  TatlerThe Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Raiders re-sign WR/PR Dwayne Harris  Raiders WireThe Oakland Raiders have locked up another valuable piece to their team on Monday, announcing the re-signing of wide receiver/punt returner Dwayne Harris.
Job hunting? Here are 30 companies hiring in Birmingham, including KC Project PR  Bham NowIt's time to find out who's hiring in Birmingham. We have 30 great career opportunities this week, so be sure to click that apply button and land that new job!
WATCH: USC four-star RB signee sets new PR in 100 meters  247SportsFour-star Madison (Calif.) USC signee and running back Kenan Christon turned heads in the second 100-meter race of his track & field season, setting a new ...
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RTAs controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
A crisis for Walmart’s disabled workers, and a PR crisis for the retail giant  The Washington PostMore than a dozen current and former disabled greeters said Walmart's new requirements left them in a lurch and afraid they'd lose their jobs.
Facebook reveals plans to pivot to privacy-focused platforms - PR Daily  PR DailyAfter more than a year of scandal, Facebook wants a do-over. The company has announced sweeping changes to overhaul the social media juggernaut.
China PR coach Guus Hiddink knows Malaysia will be a true test in AFC U-23 Championship 2020 Qualifiers  FOX Sports AsiaAhead of China PR's AFC U-23 Championship 2020 Qualifier match against Malaysia, the former's coach Guus Hiddink feels it will be a good contest between ...
Sorrell: Amazon's ad business will be worth $100b  PRWeekSorrell: Amazon's ad business will be worth $100b. From PR Week.
PRWeek US Awards 2019: The Winners  PRWeekZeno Group and Ketchum win big at the 20th anniversary of the PRWeek Awards, while David Hogg and the cofounders of March For Our Lives are honored as ...
FEMA denies Puerto Rico request for help processing backlog of bodies  CBS NewsThe fiscal oversight board, which controls the island's spending, will allow the governor to use the funds to curtail the mounting backlog of bodies.
2020 Democratic hopefuls need to stop pandering, actually commit to helping Puerto Rico  USA TODAYBy supporting a Jones Act exemption, Democrats will raise economic growth, rein in corporate interests and encourage competition.
Investors Keep Puerto Rico Bonds After First Chapter of Restructuring  The Wall Street JournalInvestors are hanging on to bonds issued as part of Puerto Rico's massive restructuring effort, a sign of confidence in the fiscally troubled island's prospects.
Puerto Rico vs Grenada Live Stream 2019 CONCACAF Nations League Qualifying  centraljersey.comGrenada``Puerto``Rico``live``score,``video``stream``and``H2H``results``. Grenada``Puerto``Rico``live``score``(and``video``online``live``stream)``starts``on``.
Pepsi ad, Fyre and Sausage Roll Jesus: how to fix a PR disaster  The GuardianThe creator of Flack, a drama based on a London media fixer, on how to spin some classic media blunders.
Press Release: Digivizer and the University of Newcastle announce collaboration to support the next generation of PR practitioners  PRWireSydney, 25 March 2019 - Digivizer and the University of Newcastle have announced a collaboration that will see students taking the Public Relations Strategy ...
Harry and Meghan appoint PR guru from Freuds to lead comms  PRWeekHarry and Meghan appoint PR guru from Freuds to lead comms. From PR Week.
City PR firms find themselves consumed by conscience  Financial TimesBig firms are ditching lucrative clients as the bad news keeps coming.
Boeing: A case study of what not to do  PRWeekBoeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
Puerto Rico Returns To Top Spring Break Destinations For First Time Since Hurricane Maria  PRNewswireRICHMOND, Va., Feb. 27, 2019 /PRNewswire/ -- Puerto Rico has officially made a comeback, with enough Americans traveling there to earn it the fifth most...
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.comIt was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
Puente General Méndez Vigo – Coamo, Puerto Rico  Atlas ObscuraDiscover Puente General Méndez Vigo in Coamo, Puerto Rico: This ''hidden'' 19th-century bridge played a simple, yet important role during the ...
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How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Writing a Press Release: Inverted Pyramid Style

A term you'll hear in newsrooms, in editing meetings, in... Read More

Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for... Read More

Media Relations: Making Your Story More Newsworthy

During my career as the head of media relations for... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain

PR, that is public-relations, leads the way to effective advertising;... Read More

Managers: Why PR is SO Key

When outside audiences important to your operation do not understand... Read More

How Managers Hurt Their PR Results

Business, non-profit or association managers hurt their own public relations... Read More

Imagine PR Like This Helping You

As the kids say, how cool is this?You're a business,... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Can Your PR Game Plan be Salvaged?

If, as is often the case, you are preoccupied with... Read More

Publicity: Nailing a Media Interview, Part II (Crisis Management)

We'd all like reporters to ask us about our career... Read More

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?

When you should send samples with your press release:1) When... Read More

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that... Read More

The Story The Media Really Wants

If you're like most of my clients, you're probably interested... Read More

Custom Reasons for Custom Publishing

Once considered the stepchild of the publishing industry, custom publishing... Read More

Crisis Management

The Internet may have opened worlds for businesses and consumers,... Read More

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

Why PR is a Vital Force

Because it can alter individual perception and lead to changed... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

PR: Focus on What Matters!

Sure, as a manager, you have a talented member of... Read More

Why PR Can be Effective Medicine

When properly applied by business, non-profit and association managers, public... Read More