35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Indian Railways to Hire Private PR Professionals in Each Zone for Publicity  News18According to the guidelines, a team of 17 trained professionals, including a team leader, a social media manager, *content* analysts, *content* writers, video editors ...
Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis  ForbesMembers of Forbes Agency Council share strategies businesses can implement to prevent public relations crises.
5 Highly Effective, Time-Saving Ways For Founders To Get Free PR  EntrepreneurFor many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, this is the person ...
Preview: The PR World At Cannes 2019  The Holmes ReportAs PR celebrates 11 years of Cannes Lions, the Festival will feature plenty of main stage and fringe events from agencies, including Holmes Report panels and ...
PR Best Practices: Taking Action To Avoid Common Executive Frustrations  ForbesAs I have mentioned, the buck stops with me when clients have questions for my public relations (PR) agency. And, in addition to fielding questions about media ...
Dominican Republic hires 'crisis management' amid PR nightmares  New York Post Dominican Republic authorities are working with "crisis management" specialists over a double-whammy of a public relations nightmare -- the mysterious deaths ...
P&G Moves US Home Care PR Duties To M Booth Citizen Relations, which was AOR for  The Holmes ReportCINCINNATI — P&G is moving its US home care business — most recently handled by Citizen Relations — to M Booth, which has been named the CPG giant's ...
Pining PR industry holds out hope (again) for Cannes Lions glory  PRWeekPR pros are once again holding out hope that the industry will finally earn its share of hardware at next week's Cannes Lions International Festival of Creativity, ...
PR in the Age of Trump - Fri., Jun. 14, 2019  O'Dwyer's PR NewsJohn O'Dwyer and Fraser Seitel on where we stand in this new normal. The White House PR team and worst hire in the history of mankind. Will this top-of-the ...
CommunicationsMatch Partners With Hispanic PR Association To Boost Members' Visibility  The Holmes ReportNEW YORK — Furthering its push for diversifying the industry, CommunicationsMatch has partnered with the Hispanic Public Relations Association, making ...
YouTube is hiring someone to 'develop empathy' with creators  PRWeekSAN BRUNO, CA: As YouTube prepares to more aggressively tackle hate speech, the platform is planning to hire a head of creator policy marketing and ...
No plans, no budget: 'Trump Heights' inauguration slammed as a PR stunt  The Times of IsraelOpposition MK notes that there's 'no binding decision to implement' pledge to name Golan town after US president.
Railways To Hire Public Relations Experts, Woo Social Media Influencers  The Arunachal TimesNEW DELHI, Jun 16 (PTI): A team of private public relations professionals will soon drive the railways' publicity campaign both at the Union ministry in the ...
Infographic: Top social media trends, by the numbers - PR Daily  PR DailySocial media is always changing, and that means marketers must continually research the latest trends to make sure their investment reaps ample benefits.
Wizspk Communication bags PR & Social Media mandate for ‘Bottles for Change’  Exchange4Media'Bottles for Change' is an initiative by Bisleri International.
PR Awards Asia winners for 2019 revealed | Awards  Campaign IndiaWeber Shandwick Asia-Pacific was crowned APAC PR Consultancy of the Year and an Era Ogilvy campaign for Lee Chang Yung Chemical won the Campaign ...
Health experts criticise tobacco-industry-funded foundation over PR spend  PRWeekThe Foundation for a Smoke-Free World, funded by Philip Morris International (PMI), is under fire by experts for spending significantly more on communications ...
"An Element Of Panic": PR Industry Responds To Bayer/FleishmanHillard  The Holmes ReportLONDON — Senior PR industry figures have questioned Bayer's handling of its stakeholder mapping crisis, focusing their concern on the high-profile ...
New executive of Public Relations and Allied Services Association of Rajasthan constituted  Business StandardThe new executive body of the Public Relations and Allied Services Association of Rajasthan (PRASAR) of the Department of Information and Public Relation ...
DisposeRx Engages Amendola for Strategic PR, Content, Social Media and Marketing Strategy and Services  PRNewswireSCOTTSDALE, Ariz., June 11, 2019 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and health IT public ...
Breakfast Briefing: 5 things for PR pros to know Friday morning  PRWeekChanging social media shield laws; Turkey charges journalists for fake news; 20 candidates at debate; Farrow says media lied; K-Y's "The Pleasure Is Mine" ...
German food minister slammed over Nestlé 'PR' video  The GuardianGermany's minister for food and agriculture has been accused of allowing her office's social media channels to be used as a springboard for a “PR event” for ...
Former Edelman exec David Brain joins The PR Week podcast.  PRWeekFormer Edelman exec David Brain joins The PR Week podcast.
Stir against anomalies in PR cards  Deccan HeraldD Vedavyas Kamath, Mangalore City South MLA, and BJP workers staged a protest outside the Mini Vidhana Soudha on Monday, opposing the confusion over ...
Boris and Trump show us the PR tactics that work  Irish ExaminerIf the public want a sustainable future, we need to return to deriving our entertainment from concerts, soccer matches, and get-togethers, not from loud-mouthed ...
Wizspk Communication awarded PR mandate for SHEIN India  Exchange4MediaWizspk Communication will manage SHEIN India's overall communication repertoire.
'Deepfake' video of Facebook CEO raises red flags for PR, news outlets - PR Daily  PR DailyFacebook is moving cautiously when it comes to removing fake videos—a new wrinkle that threatens to worsen the brand's reputation for authenticity and ...
Specialist comms agency, NMD PR launches consultancy arm  mUmBRELLA*NMD PR, ​founded by public relations specialist and former journalist ​Nancy McDonald, has ​announced its consulting arm specialising in fintech,
Isn’t it Time to Regulate the Public Relations Industry?  AdAge IndiaThis is a new age when seemingly innocent editorial can be bought, when advertising can actually masquerade as PR and communication campaigns can be ...
Golin wins regional PR mandate for Porsche  Mumbrella AsiaGolin has won the regional public relations mandate for Porsche Asia-Pacific across 13 markets including Brunei, Cambodia, French Polynesia, Indonesia, ...
PR agency bosses and charity comms chief in Queen's Birthday Honours list  PRWeekThe bosses of PR agencies MC2 and Shepherd PR have been recognised in the Queen's Birthday Honours list - as both agencies celebrate their 20th birthdays.
Amazon's Prime Day is reportedly July 15, according to leaked PR email  CNETIt's always one of Amazon's biggest days of the year for sales and discounts.
Sock's Zurich sets new pole vault PR | News, Sports, Jobs  Williamsport Sun-GazetteAt the New Balance Outdoor Nationals on Saturday, Loyalsock's Hailey Zurich set a new PR by clearing 13 feet, 0 1/4 inches in the pole vault. It was goo.
Puerto Rico Board Unveils $35 Billion Bankruptcy-Exit Framework  Wall Street JournalPuerto Rico's financial supervisors struck a deal with creditors owed $3 billion that sets out a path for restructuring $35 billion in debt obligations and scaling ...
From chemistry sessions to bloated shortlists, PR chiefs list the good, bad and downright ugly of pitching  PRWeekChemistry sessions are universally popular, but there are a litany of pitching sins keeping agency leaders up at night. Today, PRWeek's latest analysis of ...
Breakfast Briefing: 5 things for PR pros to know on Thursday morning  PRWeekBreakfast Briefing: 5 things for PR pros to know on Thursday morning. From PR Week.
Love Island: Maura's flirtation with fame won't last but it's worth €1m - PR expert  Independent.ieOne of Britain's top PR experts says Maura Higgins, the Irish girl who has been a hurricane of sexuality and chaos in this year's Love Island house, could be in ...
Six agencies form multicultural, LGBTQ network  PRWeekNEW YORK: Six independent PR shops are forming an agency network called The Change Agencies that will focus on the black, Asian-American, Hispanic and ...
Photos: PRWeek Hall of Femme 2019  PRWeekPRWeek celebrated inspiring female PR professionals at its fourth annual Hall of Femme on Wednesday, June 5 in New York City. The half-day event also ...
PR: Sparrow Makes Trading Options Simple and Secure  Bitcoin NewsSINGAPORE, 10 June 2019 – Sparrow, the Singapore-based options trading platform has launched its revolutionary platform which empowers institutions and ...
Amaravati: New I& PR Commissioner takes charge  The Hans IndiaTumma Vijay Kumar Redy, IIS, I&PR Commissioner called on Chief Minister Y S Jagan Mohan Reddy at latter's residence at Tadepalli on Tuesday.
Miss Puerto Rico winner grew up in Florida and doesn’t speak fluent Spanish. She says she represents a ‘new ge  Orlando SentinelMadison Anderson Berríos was crowned Miss Puerto Rico on Thursday night, but she's different than any of the other past champions in the Miss ...
UST Global appoints Tinu Cherian Abraham as Group Manager, PR & Media Relations  Exchange4MediaIn his second stint with UST Global, Abraham will lead PR for the company in India and globally.
How Boeing and Facebook could have avoided PR nightmares  Yahoo FinanceCrisis management expert outlines how the right leadership skills could have helped Boeing, Facebook and Google deal with emergencies.
Porta and SEC agree to merge  PRWeekListed marcomms firms Porta and SEC have agreed to merge in a deal that values Porta - which owns PR shops Newgate, Publicasity and Engage Comms - at ...
Meet The Drum PR Awards judges: GSK, Diageo, Microsoft, GoDaddy, Jolibee  The DrumThe deadline for The Drum PR Awards is fast approaching. Whether you are an individual, agency, brand or organisation producing effective PR executions, ...
Waitrose’s package-free shopping is a PR move that will change little  The GuardianLike trials selling misshapen veg and pushes on sustainable fish, it is just another fashionable supermarket spasm, says journalist Tony Naylor.
Marketing the Moon: How PR Made the Apollo Landing a Cultural Moment  Discover MagazineNASA's bold choices to open the Apollo Program to the world made the Moon landing humanity's first truly viral event.
Mnuchin Delayed Tubman Bill So Trump Wouldn't Cancel It And Create PR Mess  TPMTreasury Secretary Steve Mnuchin delayed and possibly permanently derailed the process of putting Harriet Tubman on the $20 bill so President Donald Trump ...
Atlas Air hits back in pilot contract dispute as PR battle heats up  Air Cargo NewsAtlas Air Worldwide is claiming victory in the latest development in its dispute with pilots over a new collective bargaining agreement (CBA), while it.
US being cast as 'disgraceful' villains over Thailand thrashing is PR gold for the Women's World Cup  CNNEvery good story needs a good villain, and the Women's World Cup in France may just have discovered its very own in the shape of the US Women's National ...
Leo Burnett MEA wins creative contract for Middle East sustainability pioneer  PRWeekLeo Burnett MEA wins creative contract for Middle East sustainability pioneer. From PR Week.
Tampa PR expert Harry Costello to leave Hill+Knowlton  Tampa Bay TimesTAMPA — After nearly four decades of handling some of Tampa's highest profile public relations challenges, Hill+Knowlton Strategies' Florida chairman Harry ...
Adfactors PR bags PR and communications mandate for Mercedes-Benz India  Exchange4MediaMercedes-Benz India Pvt. Ltd. has given its public relations and communications mandate to Adfactors PR, as per media reports. The mandate entails strategic ...
Tom Hanks drives Disney PR crazy, pulls out Toy Story 4 talking points on Jimmy Kimmel  SYFY WIRETom Hanks had a little fun with Disney PR on Thursday, and pulled out his Toy Story 4 talking points to read from them on Jimmy Kimmel Live.
Have CMOs become too much like chief communications officers?  PRWeekWhen WPP chief executive Mark Read warned that "a lot of" chief marketing officers are taking on duties more akin to that of a chief communications officer, ...
New York Times: Music group’s PR staff fooled the media  The Washington PostOn June 1, 2008, a fire broke out on the back lot of Universal Studios Hollywood, destroying film iconography, including a set from “Back to the Future" and a ...
Another Shocker in NBA Finals: Head of award-winning Warriors PR team a lifelong WSU fan  Wichita EagleRegardless of which team wins the NBA Finals, there will be some Wichita State representation for either the Toronto Raptors or Golden State Warriors. Shocker ...
Does Capitalism Have a PR Problem?  FortuneCorporate leaders gathered at the Fortune CEO Initiative in New York City argued that was the case at a town hall on trust and transparency on Tuesday ...
Sushma Swaraj’s dig over fake appointment & Owaisi’s ‘PR kiya toh darna’ jibe at BJP  ThePrintNew Delhi: Former external affairs minister Sushma Swaraj met Vice-President Venkaiah Naidu — which led many on Twitter to conclude that she has been ...
Newsroom First the court action, next the PR blitz Oranga Tamariki failed in court action to  NewsroomOranga Tamariki failed in court action to alter a Newsroom video story on its controversial baby uplift in Hawkes Bay - now it is moving to a public relations ...
Three held for vandalising BJP public relations office  Pune MirrorBibwewadi police have arrested two persons and a juvenile for allegedly vandalising public relations office of the Bharatiya Janata Party (BJP) late on Friday ...
Sports apparel brand Musto chooses international PR agency  PRWeekSports apparel brand Musto chooses international PR agency. From PR Week.
Comment: Apple’s $1000 monitor stand is a massive (and unnecessary) PR fail  9to5MacApple didn't just announce a $5000 monitor during WWDC: it also announced an optional $1000 monitor stand to go with it. There wasn't too much reaction ...
The PR Week 5.31.2019: Mark Viden, Dignity Health  PRWeekThe PR Week 5.31.2019: Mark Viden, Dignity Health. From PR Week.
PR: TRCE - Crypto Exchange Set To Launch In Q4 2019  Bitcoin NewsThe Real Cryptocurrency Exchange (TRCE) is a Seychelles Cryptocurrency company headquartered in Buenos Aires, Argentina (2019) with plans to open ...
PR: dClinic Partners With Indonesian Hospital BP Batam  Bitcoin NewsBatam (Indonesia) and dClinic will be world leaders in Healthcare Blockchain technology by bringing together a significant number of partners to help deliver a ...
Brandon Fischer Knocks Another Second off PR, Goes 59.86 at Clovis PSS  SwimSwamAt the Clovis PSS, Brandon Fischer followed up his 1:01 lifetime best in prelims with a 59.8 victory tonight that moves him to 3rd among USA men this season.
PRDecoded returns to Chicago with Purpose Principles  PRWeekThe PRWeek Conference is returning to Chicago, and this year it's twice as big. In the Windy City for a second year, PRDecoded: Purpose Principles is ...
Amazon Prime Day 2019 date confirmed: here's the date for your diary  T3The Amazon Prime Day 2019 date has leaked for a second time in less than a fortnight. This time it has been confirmed as falling somewhere between Friday, ...
Puerto Rico College Republicans Are Raising Money For A Trump Statue  The Daily CallerThe College Republican Federation of Puerto Rico are raising funds for a President Trump Statue which would be placed in front of the Capitol building in San ...
10 tips to look and sound sharp in your company video - PR Daily  PR DailyYou've worked at your company for years. You help make the decisions, people look up to you, and you're about to appear in a video on your company's ...
Liverpool expose shameless Mike Ashley PR manipulation of Newcastle United Fans  The MagLiverpool have frozen season ticket prices for the fourth successive year in a row. This is Liverpool who have just won the Champions League this month.
Racepoint Global's co-COOs exit  PRWeekBOSTON: Racepoint Global co-COOs Karen Lew Bouchard and Peter Shanley have left the firm. Racepoint Global CEO Larry Weber told PRWeek that their last ...
BC Lions add O'Brien, Thompson, Simonise; set PR  BC LionsThe BC Lions Football Club today announced that quarterback Danny O'Brien, defensive back Anthony Thompson and receiver Rishaun Simonise have signed ...
Puerto Rico Festival goes on despite past issues, includes new elements  WGN TV ChicagoCHICAGO — Despite the rain, thousands of people lined the streets of Humboldt Park on Saturday for the annual Puerto Rico Festival. After years of ...
Why USA's celebrating 'villains' are PR gold for Women's World Cup  Wide World of SportsMASSIMO MARIONI argues the upside of the 'villainous' US Women's National Team at the World Cup, via CNN. Every good story needs a good villain, and the ...
Andrew McCaskill exits Nielsen  PRWeekNEW YORK: Nielsen's SVP of global communications and multicultural marketing Andrew McCaskill has left the company. McCaskill stopped working at the ...
Lin-Manuel Miranda Showcases the Best of Puerto Rico in New Web Series  Travel+LeisureLin-Manuel Miranda has long been a champion of Puerto Rico and with his new venture, and eight-episode web series, he's highlighting the best of his.
MAU's Brunache sets PR, finishes 9th at nationals  Bennington BannerGREENSBORO, N.C. — Mount Anthony freshman Isaiah Brunache set a personal best in shot put at the New Balance Outdoor Nationals track meet on Thursday ...
Nissan North America shakes up corporate comms leadership  PRWeekNASHVILLE, TN: Nissan Motor has named Travis Parman as its North America corporate communications leader after predecessor Kristina Adamski left for a ...
Sudan: PR stunt exposes nation’s horrors  NEWS.com.auWhen the BBC's Africa editor Fergal Keane was invited on a government propaganda trip to Sudan, it sounded too good to turn down.
The New York Times did some free PR for Google  The OutlineThe Times should know better than to credulously write an entire story around one study funded by its own industry — but they did so anyway.
Who will replace Sarah Sanders?  PRWeekLet the guessing game of who might fill Sarah Huckabee Sanders' shoes as White House press secretary commence. Sanders announced on Thursday that she ...
Guánica Lighthouse Ruins – Guánica, Puerto Rico  Atlas ObscuraDiscover Guánica Lighthouse Ruins in Guánica, Puerto Rico: Invading U.S. troops were first seen from this now-abandoned tower, leading to the ...
The 5 most popular stories on PR Daily this week - PR Daily  PR DailyThis week, readers were interested in strategies for achieving goals, micro-influencers, stories that humanize your brand, and more. By PR Daily Staff June 14 ...
Puerto Rico was about to pass a ‘religious freedom’ law but Ricky Martin stepped in & shut it down.  LGBTQ NationRicardo Rosselló, the Governor of Puerto Rico, pushed for a “Religious freedom” bill for the Commonwealth, and it seemed destined to pass. The bill, which ...
Unilever takes stake in influencer marketing platform CreatorIQ  PRWeekUnilever Ventures, the venture capital and private equity arm of Unilever, has invested in influencer marketing platform CreatorIQ. Together with growth-equity ...
Sarah Sanders out as White House press secretary  PRWeekSarah Huckabee Sanders is planning to step down as White House press secretary at the end of this month, President Donald Trump tweeted on Thursday.
#LieLikeAParent: Should brands encourage deception?  PRWeekLying to kids is at the heart of a new campaign from Kraft, with the goal of getting them to eat their greens. The brand has disguised Kraft Classic Ranch Dressing ...
Lime understands your scooter hatred  PRWeekDo you ride your Lime electric scooter around town with absolutely no concern for your fellow humans? If you do, and you live in Paris, prepare to be shamed.
China PR vs. Spain: Odds, Live Stream, TV Info for Women's World Cup 2019  Bleacher ReportIt's winner takes all when Spain and China go head-to-head on Monday at the FIFA Women's World Cup, with the victor guaranteed a place in the knockout ...
Video: Jeff Kendall-Weed Discovers the Riding Community in Puerto Rico in Episode 3 of Local Loam  Pinkbike.comYour browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.
Rivian's used batteries will help support energy independence in Puerto Rico  CNETIts first project is in Puerto Rico, but this solution could work well anywhere.
2019 NCAA Men's Distance Prelims: Bryce Hoppel Gets a PR, a Terrific 1500 Final Is Set, & the Heat Claims Some Victims in the Steeple  LetsRun.comBy LetsRun.com. June 5, 2019. AUSTIN, Tex. — The men's distance prelims are in the books at the 2019 NCAA Outdoor Track & Field championships. A steamy ...
Post Register All-Area tennis team  Post Registern Ben Sayre/Braxton Bird, Blackfoot boys doubles. n Whitney Black/Rachel Harris, Idaho Falls girls doubles. n Maunayia Harringfeld/Nate Clements, Bonneville ...
Public relations firm W opens Malaysia office - unveils plans for the SE Asia region  Mumbrella AsiaLondon-based public relations and social media firm W will be starting an office in Malaysia on July 8. This will be the fifth global office of W, and its second in ...
'Better at PR than Eriksen', 'Good as gone' – These Tottenham fans all felt the same regarding stars comments regarding his future  VitalfootballToby Alderweireld's future has been a hot talking point at Tottenham Hotspur for a while now. Will he leave the club this summer with the £25million release ...
Puerto Rico passes ‘religious freedom’ bill in House of Representatives  PinkNewsPuerto Rico's House of Representatives has passed a 'religious freedom' bill, which human rights activists say will allow LGBT+ discrimination. The bill states ...
Do-it-yourself public relations in Wilton  The Wilton BulletinHow do small business owners build relationships with journalists to share their stories with the world? Answer: Do-It-yourself public relations. PR specialist Tom ...
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Marketing-Minded Financial Planners, Its Not Who You Know But What You Know

Almost every day, I hear the same question, over and... Read More

How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Media Releases - Helping Grow Your Business

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Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

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Better check out the public relations fundamental premise, then take... Read More

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you... Read More

Are There Secrets to Gaining Media Coverage?

Are there secrets to gaining media coverage or is it... Read More

PR: Lets Talk Fundamentals

How much more fundamental can you get than this? As... Read More

Maybe the Strongest PR on Planet Earth?

Strong for business, non-profit and association managers when they use... Read More

Ten Media Crisis Tips

No comment. These are probably the two most damaging words... Read More

When Tactics Are Not Enough

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7 Simple Steps To A PR Launch

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Something New For Managers?

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Media Training: How to Avoid Being Misquoted

I often begin my media training sessions by asking members... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Making Great Announcements

When do you use the newspaper for publishing announcements for... Read More

Generating Publicity For Your Business: Knowing Your Media Market Is Critical

When starting a successful business venture or launching a new... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the... Read More

Media Relations: How to Get Your Letter to the Editor Published

You may remember Forrest Gump's Vietnam pal ? the one... Read More

The Key to Great PR

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Business Growth for Financial Planners in Five Easy Steps

Attracting new business: sometimes it happens by luck, sometimes by... Read More

PR Where it Matters Most

What's more crucial to the success of a business, non-profit... Read More