35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Carrie Lam's Disastrous PR Strategy Steers Hong Kong Into Perilous Waters  The Holmes ReportIf the battle for public opinion in Hong Kong was a prizefight, the referee may have already stopped the bout, so listless has Carrie Lam's government been in the ...
Savannah Engel PR Team Is Seeking NYFW and Fashion PR Interns In New York, NY  FashionistaSavannah Engel PR Team is looking for part-time Fashion PR interns starting ASAP in AUGUST. The candidates must be driven, detail-oriented, and punctual ...
The Evolution of PR - 1999 to 2019 [Infographic]  Social Media TodayThe way we communicate has changed significantly in the last two decades, so the way that marketers and PR professionals connect has, logically, also had to ...
How to Make PR Work For You  EntrepreneurHere are the decisive factors you won't learn in an online marketing course.
How Blockchain Principle Can Boost PR Outcomes  EntrepreneurThe principle of blockchain technology, according to Enlte CEO and Entrepreneur contributor Anupam Sharma, is that it establishes "a decentralized approach to ...
Fishman Public Relations Ranks No. 1 Franchise PR Firm for 2nd Consecutive Year  Yahoo FinanceCHICAGO, Aug. 19, 2019 /PRNewswire/ -- Fishman PR, a national agency specializing in public relations, *content* marketing and influencer relations for ...
Infographic: Your social media video cheat sheet - PR Daily  PR DailyBy Ted Kitterman · @tedkitkat. Aug. 19, 2019. SHARE. Click Here to Expand. Click Here to Expand. Some audiences are more likely to use one platform than ...
Expelled Kerala Nun Accuses Church PR Of 'Humiliating' Her  HuffPost IndiaKOCHI — A Kerala nun, who supported a protest against a bishop accused of rape, Tuesday accused a Catholic priest of Mananthavady diocese of using social ...
NorthEscambia Publisher Named 'Media Person Of The Year'; PR Group Presents Other Awards  NorthEscambia.comNorthEscambia.com Publisher William Reynolds was named Media Person of the Year by Florida Public Relations Association (FPRA) Pensacola Chapter.
What the Public Relations Industry Gets Wrong About Artificial Intelligence  Business 2 CommunityArtificial intelligence has promised to revolutionize our lives, taking over the mundane tasks of daily existence, from prewriting “smart” email replies to driving our ...
4 Ways Visuals Can Make Your PR Pitch a Success  EntrepreneurIn this fast-paced world of information, it's vital to stick out, but getting eyeballs on your *content* takes a certain level of skill or budget. Visuals are going to be a ...
4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR  Search Engine JournalIt's no secret that digital PR is a top-of-the-funnel activity. When we're investing in promotion through this channel, we need to recognize that the chances of a ...
CS:GO Why Twitch's PR problems can benefit CS:GO fans  Rivalry.com Esports News & VideosTwitch has had a troubled 2019, it's fair to say, with controversies ranging from animal abuse to prejudice and even domestic violence on stream. Against this ...
British government to launch no-deal Brexit PR blitz  The Irish TimesBoris Johnson says there will be 'bumps on the road' but UK ready to leave with or without deal.
Government to launch PR blitz to reassure UK over no-deal Brexit  Financial TimesBoris Johnson's government is to launch a major public information campaign to reassure Britons about a potential no-deal Brexit, as the prime minister said he ...
How your social media can help recruit talented team members - PR Daily  PR DailyDoes it feel like everyone's trying to hire from a shrinking pool of talent right now? There's a good reason. As of April, there were 1.6 million more open jobs in the ...
Amanda Serrano To Be Honored at Newark P.R. Day Parade  BoxingScene.comA superfight with Katie Taylor is still waiting in the wings, but Amanda Serrano continues to find plenty of ways to make headlines all on her own.
Way To Blue hires Starworks London duo for new fashion PR agency  PRWeekWay To Blue hires Starworks London duo for new fashion PR agency. From PR Week.
Novartis' crisis response missteps, Target's one-stop-shopping formula, and Twitter's private message filter - PR Daily  PR DailyGood morning, PR pros: Scientists and citizens in Iceland are mourning the death of a glacier—the first moving sheet of ice to officially succumb to global climate ...
Be inspired - Creative Mentoring Project 2019 opens for entries  PRWeekThe 2019 Creative Mentoring Project, supported by PRWeek, is open for entries - with successful entrants set to receive expert advice from some of UK PR's best ...
PR agency ID Collective adds Yu Kitchen to its client list  mUmBRELLA*PR agency, ID Collective, has won the account for Melbourne restaurant Yu Kitchen. Under its new remit, ID Collective will be working to amplify the Yu Kitchen ...
AnyUp formed after merger of tech firm AnyMindGroup and PR firm Sunny Side Up  Mumbrella AsiaTechnology firm AnyMindGroup and Japan based public relations firm Sunny Side Up have combined forces to form AnyUp. AnyUp aims to be a 'new breed of ...
Levy Mansion (La Rambla) – Lares, Puerto Rico  Atlas ObscuraDiscover Levy Mansion (La Rambla) in Lares, Puerto Rico: This place once supplied water to all of Puerto Rico, thanks to a collaboration between Mother ...
Here's Why PR Isn't Working For You  ForbesIn over a decade of leading digital PR for clients with Zen Media, I've made a staggering discovery that's quite revealing. Clients either end their engagement ...
Ex-IGP wants Dr Zakir Naik's PR revoked, deported to India  Malay MailKUALA LUMPUR, Aug 19 — Tan Sri Abd Rahim Noor has joined the calls by several leaders to have fugitive preacher Dr Zakir Naik deported back to India.
Pedestrian struck by off-duty Pr. George’s officer in cruiser on Indian Head Highway  WTOPA man crossing Maryland's busy Indian Head Highway is now fighting for his life after police say he was struck by an off-duty Prince Georges County Police ...
Getting more specific with your PR measurement - PR Daily  PR DailyPR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR ...
Grey Cell Public Relations wins PR mandate for Kapture CRM  Exchange4MediaGrey Cell Public Relations will ideate, plan, manage and implement PR, communication strategy for Kapture CRM.
'Racist, cynical, badly targeted': PR pros slate Home Office #knifefree chicken shop campaign  PRWeekPR professionals have criticised a new Home Office anti-knife crime campaign that focuses on chicken shop customers for being poorly targeted and with racist ...
Sunil Gautam and Jaideep Shergill become independent advisors for Moe's Art  Campaign IndiaMoe's Art, an independent communication consultancy firm, has roped in PR industry veterans Sunil Gautam and Jaideep Shergill as independent advisors.
Peter Finn appointed to PR Trust Board of Trustees  Exchange4MediaFinn is founding managing partner of independent PR firm Finn Partners.
Zebra Technologies Taps Zeno & Archetype For Global PR Support  The Holmes ReportAs the company's new agencies of record, Zeno will handle PR in the Americas while Archetype is responsible for the APAC and EMEA regions.
Nick Knowles: DIY SOS star, 56, 'dating PR, 26' days after being seen with mystery blonde  ExpressNICK KNOWLES, who fronts BBC show DIY SOS, is reportedly dating 26-year-old PR executive Emily Hallinan, after the pair were spotted enjoying a date in ...
Equinox launches awful PR campaign to try to stop LGBTQ boycott  LGBTQ NationIn an attempt to stem the outrage over ties to Donald Trump's re-election campaign, the luxury gym Equinox has launched a misguided public relations ...
Chile Tourism Board Hands Turner North American PR Duties  The Holmes ReportSernatur, the Chilean government agency responsible for promoting tourism, named Turner its regional AOR.
Malaysia can revoke Naik's PR status: Mahathir Mohamad  ANI NewsKuala Lumpur [Malaysia], Aug 16 (ANI): Malaysia can revoke the Permanent Resident (PR) status of controversial Islamic preacher Zakir Naik should it be ...
PR's Role in the IPO Frenzy With fast-growing startups heading toward IPOs, there's excitement but  The Holmes ReportWith fast-growing startups heading toward IPOs, there's excitement but also confusion as many PR professionals are jostled between investor relations, ...
A lesson in PR ethics, courtesy of 'The Great Hack' - PR Daily  PR DailyIf you have not watched Netflix's new documentary “The Great Hack,” immediately schedule a date with your couch and TV, and watch. Over the course of two ...
Endeavor's Samantha Stark joins The PR Week Podcast  PRWeekEndeavor's Samantha Stark joins The PR Week Podcast.
Breakfast Briefing: Five things for PR pros to know Tuesday morning  PRWeekTwitter and Facebook fight Chinese disinformation; Wendy's disses Chick-fil-A and Popeyes; Tech faces state antitrust probe; CNN analyst's bodyguard charged; ...
Boxing News: Pulev: Fury using my name for PR » August 20, 2019  Fight NewsIBF #1-rated heavyweight contender Kubrat “The Cobra” Pulev has responded to former heavyweight champion Tyson Fury's public claims that he turned down ...
From mentions to business impact: The new rules of PR measurement  PRWeekFrom mentions to business impact: The new rules of PR measurement. From PR Week.
Public Relations Assistant job, Johannesburg, Alberton, Meyersdal  Bizcommunity.comSALT PR is a PR and communications company with a number of clients in fashion, retail and beauty.
Last Punch? Firestone Liberia Reportedly Asked to Ax Controversial Journalist in PR Role  Front Page AfricaMonrovia – Patrick Honnah made a name for himself as host of the highly-rated Bumper Show on state radio, Liberia Broadcasting System. Prior to that, he was ...
Communications and PR Internship in South Holland, The Hague  IamExpat in the NetherlandsEastwards is hiring a Communications and PR Internship in South Holland, The Hague. Are you an expat looking for jobs in English? Apply now!
After Protests, Will Real Change Come to Puerto Rico?  The New York TimesA popular uprising ousted the governor of Puerto Rico. But protesters want more change — even if politicians have been slow to recognize that.
Court of Appeal rules London council must stop publishing fortnightly newsletter  PRWeekA row between Hackney council and two local papers has sparked debate around whether council-owned media puts unfair competition on newspapers that ...
Total Fitness appoints Manchester PR agency to grow brand positioning  PRWeekManchester-based PR Agency One has been appointed by Total Fitness to help the brand strengthen its position in the mid-market health club sector. News.
PR: Australian Bitcoin Cash Conference Brings Cryptocurrency Leaders to Townsville  Bitcoin NewsGlobal leaders from the Bitcoin Cash community will gather at the first Bitcoin Cash City Conference in Australia, being held in Townsville on September 4 & 5.
Professor seeking PR in S'pore jailed 3 months for verbally abusing, spitting at and kicking police officers while drunk  TODAYonlineSINGAPORE — A professor who was in Singapore establishing business contacts with a view of moving here permanently will now head to jail for three months ...
Amazon’s Weird Twitter PR Army: Inside the Corporation Hivemind  San Antonio CurrentRecently, Amazon employees have been popping up in the mentions of more and more Twitter users. These employees, known as "Fulfillment Center ...
Campaign launches global PR Awards in India | PR  Campaign IndiaInaugural edition of the awards to be held in Mumbai in October 2019.
5 Benefits of Digital PR Which Aren’t Links  Search Engine JournalDigital PR is one of the most effective and efficient ways to build links. But what benefits can your campaigns have aside from this?
Prince William fears Prince Harry and Meghan Markle are acting ‘detrimentally to monarchy’ over PR slip-ups, s  The SunPRINCE Harry and Meghan Markle's move away from tradition may "bother" Prince William, according to a royal expert. Ingrid Seward - editor of Majesty ...
Adrift Communications wins PR mandate of VMate  Exchange4MediaVMate, UGC platform by Alibaba Innovation Business Group, has announced that it has selected Adrift Communications & Influencer Marketing to manage its PR ...
Rogers & Cowan, PMK*BNC Merge; Interpublic-Owned Showbiz PR & Brand Marketing Agencies Join Forces  DeadlineEntertainment industry public relations and brand marketing powerhouse agencies Rogers & Cowan and PMK*BNC have announced they will operate as one ...
Amazon’s Creepy Twitter PR Army is Growing  VICEAmazon now has dozens of apparent employees tweeting about how much they love the company. But even former employees are suspicious of the accounts.
Survey: PR agencies are charging clients more for CEO time  PRWeekNEW YORK: The hourly rate PR agency CEOs charge clients grew nearly 10% last year, compared to 2017, according to a survey of rates by M&A consulting ...
Is earned media on the way out? - PR Daily  PR DailyEarned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the ...
Meghan Markle and Prince Harry in PR disaster over private jets 'doesn’t look good’  ExpressTHE Duke and Duchess of Sussex were again branded hypocrites yesterday, after making their second short-haul trip by private jet in the space of a week.
Scottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'  PRWeekScottish MP: Celtic FC's handling of sexual abuse case a 'PR disaster'. From PR Week.
Media Mantra bags RRB Energy’s PR mandate  Exchange4MediaThe agency will manage the brand image, media duties, strategic PR and reputation for the brand.
Garner's strange outburst fitted PR strategy  NewsroomMediaWorks has been lobbying the Government to turn TVNZ 1 into a non-commercial channel to help stem its own financial bleeding. Frustrated, and getting ...
Agency 'thrives' after ditching social media and influencers to focus on traditional PR  PRWeekA comms agency that dropped influencer work because "it's a waste of money" and refuses to manage clients' social media output is showing strong signs of ...
Flourish PR Angela Ceberano reveals demanding job put her in hospital after entrepreneurial disease  Daily MailAngela Ceberano, 37, from Melbourne, was left fighting for her life after her demanding job impacted her health and saw her hospitalised. And she's not the only ...
Fleishman survey: Consumers don't expect corporations to save the world  PRWeekST. LOUIS: When it comes to purpose, consumers don't expect corporations to solve the world's problems or even care about the same things that they do, ...
Puerto Rico Authorities Seize Cellphones Connected to Online Chat That Triggered Uprising  The New York TimesSAN JUAN, P.R. — Law enforcement authorities in Puerto Rico executed search warrants on Tuesday against several people in Gov. Ricardo A. Rosselló's ...
Have we been overestimating Ogilvy's PR numbers?  PRWeekAs Q2 holding company season ends, WPP's re-categorizing of the way it reports its financials measures Ogilvy's global PR revenues significantly lower than ...
Puerto Rico’s Next Political Crisis: Who Succeeds the Governor  The New York TimesWith the imminent exit of Ricardo Rosselló as Puerto Rico's governor, uncertainty remains over who will take over as the island's chief executive.
Breakfast Briefing: Five things for PR pros to know Monday morning  PRWeekWine & Cheez-It box sells out; K-pop stars and Hong Kong protests; CEOs downplay shareholder value; Trump versus the New York Times; Rashida Tlaib ...
Thai Immigration bristles about TM30 revolt as it copes with PR disaster  The ThaigerThe TM30 form, as well as the associated TM28 form, have now become a huge public relations liability for the Thai Immigration Department. The more ...
Puerto Rico's .PR Domain Turns 30!  CircleIDGauss Research Laboratory, Inc, the registry operator for .PR, Puerto Rico's top-level domain (TLD), and Afilias, its technology partner, announced today that the ...
Public Relations Major Lands Internship at The Children's Place  Seton Hall University News & EventsIntern Spotlight on Public Relations major, Emily High, who landed a summer internship working with the design and merchandising teams at The Children's ...
5W Public Relations Enters Three-Year Partnership with Indie Beauty Media Group  PRNewswireNEW YORK, July 23, 2019 /PRNewswire/ -- For the third consecutive year, 5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., ...
How A PR Manager In Huddersfield Made It Work On £2,580 A Month  BustleWelcome to How I Made It Work — Bustle UK's financial series which aims to demystify money and the process of achieving financial stability. This time, HIMIW ...
Police: Man used ID of dead PR resident to obtain license  69News WFMZ-TVCUMRU TWP, Pa. - A Berks County man was caught using the identity of a deceased Puerto Rico resident in order to obtain a Pennsylvania driver's license, ...
PR: Decentralized Recurring Crypto Payments System Launched by Monarch Blockchain  Bitcoin NewsOnline *service* providers like Netflix and Hulu can now accept crypto for memberships and subscription services through an easy-to-integrate decentralized ...
Israel's 'PR Masada' over Omar and Tlaib violates Zionism  Religion News Service(RNS) — I have coined a new phrase: “P.R. Masada.” As in: Masada, the iconic site in the Judean wilderness, where Jewish Zealots killed their families, and ...
VOA Persian Has Turned Into a “Mouthpiece of Trump”  The InterceptJournalists at the U.S. government-funded VOA Persian have been lashing out at people they deem unsupportive of President Donald Trump's Iran policy.
15 Days of Fury: How Puerto Rico’s Government Collapsed  The New York TimesSimmering frustrations over disaster response, a weak economy and graft scandals turned into mass protests that toppled Gov. Ricardo Rosselló.
Omnicom PR Group's James Kelly launches consultancy  PRWeekHe previously led strategy and planning at MMK+, which spans Ketchum, Porter Novelli, FleishmanHillard and Marina Maher Communications and works for ...
PRWeek UK Awards 2019: shortlist revealed  PRWeekPRWeek UK Awards 2019: shortlist revealed. From PR Week.
3 Best Day Trips in Puerto Rico  Condé Nast TravelerFind recommendations and ideas on the best day trips in Puerto Rico, with pictures, details, and travel tips, for Ponce, Adjuntas, and Rincòn.
Travel PR agency Lotus expands into Asia  PRWeekTravel PR specialist Lotus has expanded into Asia with its second office outside of the UK. Lotus Asia will be headquartered in Malaysia and supported by a ...
Shop Black: A Power PR Player Launches Adorable Mommy & Me Gear  EssenceBlack creators are setting the trends, moving the needle and informing where the worlds of fashion, beauty, and lifestyle are headed. In our series, Shop Black, ...
Indian PR must train company spokespersons to avoid using cliches  Quartz IndiaOften, we as public relations (PR) professionals engage in training our spokesperson(s) on how to deal with media, sensitising them about do's and don'ts and ...
Registry operator for .PR domain celebrates 30th anniversary  Caribbean BusinessThe *service* is 'almost as old as the internet itself,' says CEO of Gauss Research Lab's tech partner, Afilias. SAN JUAN – Gauss Research Laboratory Inc., the ...
Puerto Rico, with 3 governors in a week, considers a 4th  The Associated PressSAN JUAN, Puerto Rico (AP) — A day after Puerto Rico got its third governor in less than a week following angry street protests, top officials from new leader ...
‘The People Can’t Take It Anymore’: Puerto Rico Erupts in a Day of Protests  The New York TimesSAN JUAN, P.R. — Hundreds of thousands of people swept through the capital of Puerto Rico on Monday, shutting down a major highway and paralyzing much ...
PR firms 'refused to work with Cambridge Analytica during Facebook data hack scandal'  PRWeekCambridge Analytica approached "tens" of PR agencies for crisis comms support during the Facebook data breach scandal, and every agency refused, says a ...
Accounts in Transit: Calysto Reps Everstream; 5W PR Named AOR for Webull; MSSmedia Promotes New York Army National Guard  O'Dwyer's PR NewsCalysto Communications signs up to rep business fiber network Everstream... 5W Public Relations named AOR for market data platform Webull... MSSmedia to ...
Rescuers search waters off Puerto Rico for men aboard boat lost at sea  AccuWeather.comFAJARDO, PUERTO RICO - Since last Thursday, Aug. 8, the Coast Guard, along with agencies of the Department of Public Security, the National Guard and the ...
Questions About Education Contracts Shake Up Puerto Rico Yet Again  Education WeekThe president of Puerto Rico's teachers' union said her decision to step down was not connected to questions about her husband's contracts with the U.S. ...
2019 Asia-Pacific PR Consultancies  The Holmes ReportThe 2019 Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 100 submissions and meetings with ...
'Free association' means US Constitution would not be Puerto Rico's supreme law | TheHill  The HillIn 1952, overwhelming majority rule ratifying the current constitution of Puerto Rico confirmed US citizenship as 'paramount.'
Agentry PR is looking for NYFW Interns  FashionistaAgentry PR is a full-*service* marketing communications agency. We specialize within the fashion, lifestyle and entertainment sectors across all facets of ...
Waffle House is on tour with...Hootie & the Blowfish?  PRWeekNORCROSS, GA: Hootie & the Blowfish's reunion tour attendees may find themselves scratching their heads when a Jumbotron image of a Waffle House towers ...
Puerto Rico governor announces resignation  CNNCrowds gathered to celebrate after Puerto Rico Governor Ricardo Rosselló said he will step down after more than a week of protests calling for his resignation.
PR: bitHolla Releases Open Exchange Kit HollaExShell  Bitcoin NewsbitHolla, the company that builds customized cryptocurrency trading software is announcing the launch of its new product HollaExShell, an open exchange ...
Puerto Rico Governor Names Pedro Pierluisi as His Possible Successor  The New York TimesThe ousted governor, Ricardo A. Rosselló, nominated a secretary of state to succeed him. But his confirmation by lawmakers is far from certain.
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PRs Big Bang Theory

Lots of theories out there about public relations.Everything from "publicity's... Read More

Media Relations: Minority Media Matters

Your boss just stopped by your office. He tells you... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything,... Read More

Media Releases - Helping Grow Your Business

Business people often spend time and money trying to find... Read More

10 Tips to Give Your Press Release The Edge It Needs to Make the News

Writing a press (or media) release is quite an art... Read More

How Marketing-Minded Financial Planners Get Publicity

You've probably noticed, if you live on this planet, that... Read More

Knowing the Community

You are in business for yourself, but how well do... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Public Relations Primer Part III: 10 Donts

There are all kinds of smart moves professionals can make... Read More

16 Publicity tips for Restaurants

With a dismal failure rate of more than 75 percent... Read More

Do You Really Need PR?

The right kind of PR, that is, the kind that... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

Just What Kind of PR Matters to You?

Parties, videos, booklets and column plugs?Or public relations that does... Read More

PR Secrets for Small Business

Most small businesses do little to no public relations (PR)... Read More

What Does Your Telephone Say About You When You Are Away?

Business to Business relationships come to expect a certain level... Read More

Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

Managers and PR Genius

The real public relations geniuses might be managers. You know,... Read More

A Great Way to Do PR

As a business, non-profit or association manager trying to get... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times.... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More