35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

5 things for PR pros to know on Wednesday morning  PRWeek5 things for PR pros to know on Wednesday morning. From PR Week.
11 of the best PR campaigns and activations of 2018 (according to you)  PRWeekEach month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
Former Warner Bros Int’l Publicist Justine Gamez Huckabay Launches PR Label Intercommunicate  DeadlineEXCLUSIVE: Former Warner Bros International theatrical publicist Justine Gamez Huckabay is launching entertainment and tech PR label Intercommunicate.
Huntsworth PR firms to be hit by five per cent revenue drop  PRWeekThe communications division of Huntsworth - comprising Grayling, Red Consultancy and Citigate Dewe Rogerson - has "stabilised" in the second half of this ...
30 jobs in the PR and marketing world | Articles | Marketing  PR DailyThe desire for digital information ready at a moment's notice has played a role in the looming demise of the profession. Newspaper reporter landed third to last ...
Leading Dutch software provider Omnia Retail appoints PR Agency One  Prolific NorthLeading Dutch marketing software provider Omnia Retail has appointed PR Agency One to establish and expand its business in the UK.
Senior Account Director - PR Agency job, Johannesburg, Sandton  Bizcommunity.comA leading national PR agency is looking to appoint a seasoned Senior Account Director to their Client *Service* team.
Adidas reviews PR with aim of restructuring agency model  PRWeekAdidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
Meghan Markle's biggest PR problem still remains her beleaguered father  Independent.ieAt the best of times, it's hard to understand Thomas Markle's motivations.
OnePlus Hands Smartphone PR Brief To Schwartz In Germany  The Holmes ReportMUNICH — Technology agency Schwartz Public Relations has won the consumer, B2B and corporate account for growing Chinese smartphone operator ...
Charity Donation Rounds Off York PR Firm’s 30th Anniversary  Business Up NorthA donation from a York firm is helping to support people living with sight loss in the city. The £300 donation to the York Blind and Partially Sighted Society ...
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it'  CNBC"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
TRL GIVES KREDO CONSULTING GREEN LIGHT FOR FLAGSHIP PR CONTRACT  BCWThe Transport Research Laboratory (TRL) - a global centre for innovation in transport and mobility – has appointed Cheltenham-based Kredo Consulting as its ...
Manchester PR agency shortlisted for legal award  Business Up NorthManchester-based LexRex, one of the UK's leading PR and communications agencies that focuses exclusively on the legal sector, is shortlisted for the ...
Local News, PR passes RV ordinance  Bonner County Daily BeePRIEST RIVER — A months-long conversation came to head last week as City Council members voted in approval of.
4 Tips to Launch Your First Effective PR Campaign  EntrepreneurWhen you dive into public relations, the spotlight will be on you.
PR: BitDeer Partners with BTC.com and AntPool to Provide World-Class Computing Power Sharing Service  CoingapeBEIJING, CHINA – On December 12th, 2018, BitDeer announced its official launch as a world-class computing power-sharing platform and strategic ...
Business West hosts PR workshop at Swindon office with Rhona Jack from the PR Catalyst  Swindon AdvertiserA WORKSHOP to make PR easy will be held at Business West's Swindon office this Thursday.
State Farm Reviews PR Duties  The Holmes ReportThe insurance giant has worked with Weber Shandwick for nearly a decade.
Colin McConnell to exit Prudential Financial after 27 years  PRWeekColin McConnell to exit Prudential Financial after 27 years. From PR Week.
Tactics That are Essential for PR to Make the Business Shine Brighter  EntrepreneurUndoubtedly, PR results, the most essential initial step is to build up a brand image. A PR procedure will enable you to compose your PR exercises and settle on ...
[PR] A WORLD OF WONDER AWAITS AS IRISH FERRIES PREPARES FOR THE CHRISTMAS DELIVERY OF THE W.B. YEATS  NI Ferry Site12 DEC 2018 This Christmas, look forward to the gift of summer sun and sail to France in style, as Irish Ferries prepares to celebrate the arrival.
Why PR is finally getting a promotion  PRWeekWhy PR is finally getting a promotion. From PR Week.
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move  Inc.Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
Alibaba VP Bob Christie leaves for Brunswick  PRWeekSAN FRANCISCO: Brunswick Group has named Bob Christie, former VP of international media at Alibaba Group, as a partner. Christie had worked at Alibaba ...
Former PR firm sues Trustify for unpaid bills  WTOPNew York public relations firm Dini von Mueffling Communications LLC is suing Arlington private investigator startup Trustify over what it says are a series of ...
Journalists think reporting good news is propaganda or PR, says Harvard professor Steven Pinker  Times of IndiaSunday Times News: It is a terrible time to be an optimist.
PR: Is there a future for Cryptocurrencies in the online casino industry?  CoingapeCryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
Consumer PR firm We Are Indigo makes double appointment  Prolific NorthManchester-based consumer PR and events agency We Are Indigo has appointed a Senior Account Director and Social Media Consultant following a series of ...
PR: Esports platform release increases the adoption of MobileGO (MGO) tokens  CoingapeMobileGo team which possess themselves as 'by gamers for gamers' project has released their own gaming platform to bring a new experience to the gamers ...
How Facebook’s crisis PR firm triggered a PR crisis  The VergeFacebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
Renters reminded of responsibilities in new local authority campaign  PRWeekPrioritising paying the rent ahead of buying Christmas presents is the key message of a seasonal campaign launched by Basildon Council in a drive to reduce ...
The army’s PR Hanukkah miracle  HaaretzThe Israelis are the modern-day Maccabees, fighting - the few against the many, the weak against the strong - against the existential danger posed by the ...
Twitter feud erupts between PRCA's Ingham and Whitehouse Consultancy founder  PRWeekA Twitter spat has erupted between a senior lobbyist and the head of the PRCA over how the new Public Affairs Board Twitter account should be used - an ...
Phivida appoints Covet Public Relations as U.S. Public Relations Agency of Record  Canada NewsWireNew Agency Partner Specializes in CPG Category Leaders with a Proven Track Record of Launching New Brands via Successful Consumer-Centric, ...
Rachel Gilley Leaves Bite for Clarity PR  The Holmes ReportGilley is the new UK managing director at tech agency Clarity PR after 19 years at Bite Global.
Lufthansa Selects Achtung To Lead Global PR  The Holmes ReportThe German agency, already the European lead for subsidiary airline Swiss, has landed the global brief.
MXoN Team Puerto Rico To Offer Aid to Community  Racer X OnlineThis December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
D.E.A. Agent in Illinois Is Charged With Helping Drug Gang in Puerto Rico  The New York TimesA former police detective in Illinois joined the Drug Enforcement Administration to help a gang of drug dealers in Puerto Rico and provided the gang with ...
Real Effects Of Fake News On PR  The Holmes ReportSteering through the turbulence of the “Fake News” era is a central challenge for our industry, but with caution, courage, and creativity, we can deftly navigate ...
PR Council's Kim Sample joins The PR Week Podcast  PRWeekPR Council president Kim Sample joins the podcast to talk about her role at the organization. Plus: the PRWeek Awards shortlist, PRWeek Hall of Fame, ICF ...
Maria's far-reaching effects on Puerto Rico's watersheds and forests  EurekAlertScientists at the National Science Foundation (NSF) co-located Luquillo Critical Zone Observatory (CZO) and Long-Term Ecological Research (LTER) sites in ...
Watch: 'Shopping on ice' - Iceland installs in-store ice rink  PRWeekThe company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...
Chicago's most-wanted drug lord in PR battle over consulate bombing  WLS-TVIn an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
6 charged in '11 killing of US bank executive in Puerto Rico  ABC NewsFederal authorities announced Wednesday that they have solved the high-profile killing of a New Jersey banking executive slain more than seven years ago in a ...
McDonald's is a social and healthcare burden – whatever its charity PR might indicate  The Conversation - UKStepping into a McDonald's in Dublin, the front window is covered with little yellow cut-outs of children's hands. Donation boxes are displayed prominently on the ...
Brad Dean Wants You To Spend Your Vacation in Puerto Rico  The Holmes ReportBrad Dean has spent much of the last year going to bat for Puerto Rico, showing people that the island is open for business despite the widely held (but ...
Bite Global MD Rachel Gilley moves to Clarity PR  PRWeekGilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria  Space.comFourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
ICCO World PR Report: Profits Expected To Rise In Every Region  The Holmes ReportSINGAPORE — The ICCO World PR Report 2018-2019, launched today, reveals agency heads in every region of the world are predicting increased profitability ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel  Bitcoin News"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Dorado Beach, A Ritz-Carlton Reserve In Puerto Rico Is Better Than Ever  ForbesFollowing a meticulous restoration, Dorado Beach, A Ritz-Carlton Reserve is better than ever. If you haven't already done so, be sure to plan a stay as soon as ...
AI startup Uptake brings on Brunswick's John Gallagher  PRWeekCHICAGO: Artificial intelligence startup Uptake has named former Brunswick director John Gallagher as its chief communications officer. He started in the newly ...
2018's biggest public relations fails  New Zealand HeraldIt's been a drama-filled year for some of Australia and the world's biggest names, with a slew of celebrities and politicians making headlines — for all the wrong ...
O2 Award-winning journalist leaves Mail for PR firm 32West  HoldTheFrontPage.co.ukAn award-winning regional daily journalist has left the industry to join her former editor's public relations company. Ulverston-based consultancy 32West has ...
Coca-Cola Picks Frank As UK PR Agency For Diet Coke  The Holmes ReportThe agency takes over from Text100 to lead the PR brief for the diet soft drinks brand.
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR  BoxingScene.comJunior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
PR: iCumulate - A New Era in Social Investing  Bitcoin NewsiCumulate is an industry changing Social Investment Trading Platform and Ecosystem based on the Ethereum blockchain. The platform combines all of the ...
PR: Social Messaging App DappGram Launches in New York  Bitcoin NewsDappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
Striving to Adopt Solar Energy in Puerto Rico | The Takeaway  WNYC StudiosA community organization in Puerto Rico called Casa Pueblo is pushing more solar energy on the island after the devastation of Hurricane Maria last year.
Hurricanes Yield "Fundamental Change" In Puerto Rico's Watershed  WSHUResearchers in Puerto Rico say hurricanes Irma and María made long-lasting and ongoing impacts to forest and coastal ecosystems. For decades, researchers ...
Facebook's Definers Public Affairs statement is an old PR trick  QuartzIt's a classic PR strategy: If you have bad news to deliver, drop it on the eve of a holiday, or in the middle of a massive news event. Not only will it garner less ...
Arizona Diamondbacks' Josh Rawitch wins Fishel Award MLB public relations  ESPNJosh Rawitch of the Arizona Diamondbacks has won the Robert O. Fishel Award for public relations excellence in the major leagues.
PR: Lightning Fast Stablecoin USDX Launches Token Sale  Bitcoin NewsStablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
PR News' Top Places to Work Award-Winner, ARPR, Grew Headcount 38 Percent in Second Half of 2018  PR WebARPR, a leading tech public relations agency that PRopels global leaders to #MakeNews and #DriveLeads, announced it promoted 43 percent of its full-time ...
Puerto Rico's New Tax Break Lures Money as Expiration Date Looms  BloombergOne of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry  ForbesBased in Austin, Texas, Brandy Fons, the founder of Fons Pr, has managed to survive (and thrive) in an industry characterized by its swift innovations and ...
Holiday travel increases 15%, while Puerto Rico makes a comeback  Travel Daily News InternationalRICHMOD, VA – According to Allianz Global Assistance's 2018 Top Holiday Destinations Report, American travel increased 15 percent this holiday season over ...
'Guide Dogs for the Bland': great PR campaigns that sadly never happened  PRWeekHave you ever had a great campaign idea that never made it off the ground for some reason? Creative PR leaders on the new Creative Mentoring Project reveal ...
Jon Creighton cannot travel to Puerto Rico for vacation, federal judge rules  Asheville Citizen-TimesASHEVILLE — Former Buncombe County assistant manager Jon Creighton cannot travel to Puerto Rico later this month for a planned vacation, a federal judge ...
A Fugitive Financier’s Charm Offensive Has P.R. Firms Proceeding With Caution  The New York TimesJho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'  PRWeek'We need male as well as female change agents' - Women in PR UK names first 'ambassadors'. From PR Week.
PR: Bithumb Celebrates Its Fifth Anniversary with BTC Air Drops  Bitcoin NewsThe global cryptocurrency stock exchange Bithumb is holding its third commemorative event in celebration of its fifth anniversary. The 'Super Airdrop Festival' ...
Paul Ralph “PR” Chopard – Edgewood – Mix 94.7 KMCH  kmch.comPaul Ralph “P.R.” Chopard, 66, of Edgewood, Iowa, passed away suddenly, on Monday, December 3, 2018, at his residence. He was born on June 23, 1952, ...
Weightlifter Meso Hassona Back Squats a Massive 300kg PR  BarBendCheck out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico  The Jerusalem Post - Israel News"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
Optibus Attracts $ 40 Million Investment to Accelerate Growth of its AI-Based Mass Transportation Platform  PRNewswireSAN FRANCISCO and TEL AVIV, Israel, Dec. 12, 2018 /PRNewswire/ -- Optibus, which modernizes mass transit for the world's leading transportation operators ...
Congress moves to ban cockfighting in Puerto Rico, Virgin Islands  St. Paul Pioneer PressBy DANICA COTO. SAN JUAN, Puerto Rico (AP) — Congress on Wednesday gave final passage to legislation that would shut down legal cockfights in U.S. ...
Public Relations Officer In PMO Dies; PM Condoles Death  NDTV NewsPublic Relations Officer (PRO) in the prime minister's office and senior journalist Jagdish Thakkar passed away on Monday.
Real Madrid and UEFA's PR play to cover up Sergio Ramos' doping controversy is a threat to fair play  FirstpostRamos is often hailed as the poster boy of winning-it-all-costs and has had a long history of bending rules, and he gets adored by his fans for it. It's hard to rule ...
Candelero All-Inclusive Makes Debut in Puerto Rico  Caribbean JournalThe first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
State School Board OKs $600K budget for public relations  Wichita EagleThe Utah State Board of Education has agreed to budget nearly $600000 for strategic communications.
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom  Loyola NewsThe Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
Popular's Stock To Thrive As Puerto Rico Recovers  Seeking AlphaMultiple catalysts will drive growth for Popular as Puerto Rico recovers from hurricanes Irma and Maria. The stock is still valued attractively, leaving more ro.
Puerto Rico overhauls tax laws to help workers, businesses  New Jersey HeraldPuerto Rico's governor has signed a bill to overhaul the U.S. territory's tax laws in a bid to help workers and some business owners amid a 12-year recession.
Clayton Bobo Erupts for PR 1:34.4 200 FR at Art Adamson Day 2 Prelims  SwimSwamBobo sliced over three seconds from his previous best.
Facebook's outgoing VP of comms defends using PR firm to dig up info on critics  CNETElliot Schrage says Definers helped Facebook "understand the backgrounds" of its critics, but denies it pushed fake news.
Facebook policy chief admits hiring PR firm to attack George Soros  The GuardianCommunication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company  DeadlineFollowing years of shuttling back and forth between L.A. and Seattle, the Communications chief actually left the Jeff Bezos run home of Transparent and The ...
New Congress, same issues for Puerto Rico | TheHill  The HillLast week, 34 members of Congress, all Democrats, signed a letter calling rethink the restructuring of Puerto Rico's debt.
State School Board OKs near-$600000 budget for public relations contract services  Deseret NewsSALT LAKE CITY — The Utah State Board of Education has agreed to budget nearly $600,000 for strategic communications services such as public relations ...
School PR consultant calls Parkland critics 'crazies'  ABC NewsA public relations crisis consultant hired to advise a Florida school district after a mass shooting is apologizing after dismissing the district's critics as "crazies" ...
Facebook's PR attack dog also targeted Apple and Qatar  Wired.co.ukThe PR firm hired by Facebook to discredit its critics with online articles also carried out campaigns against Qatar, Apple, and American environmentalists.
Democrats pledge to use new House majority to investigate Puerto Rico’s oversight board  Washington PostA leading House Democrat is vowing to investigate the fiscal board overseeing Puerto Rico's debt crisis, arguing that its push to slash government spending ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech  The New York TimesDefiners, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google  CNBCFacebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
Puerto Rico needs more entrepreneurs. What's being done to help them?  NBCNews.comWhile business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Holiday Travel Increases Fifteen Percent, While Puerto Rico Makes A Comeback  PRNewswireRICHMOND, Va., Dec. 12, 2018 /PRNewswire/ -- According to Allianz Global Assistance's 2018 Top Holiday Destinations Report, American travel increased 15 ...
Facebook’s new PR disaster shows it has a lot of growing up to do  The Irish TimesPR agency's discrediting of firm's critics by labelling them agents of Soros is dangerous.
Parkland PR consultant calls critics “crazies” and a journalist “skanky” and smelly in video  VICEA public relations consultant from the district where the Parkland massacre occurred called critics of its policies “crazies” and roasted an unnamed “nasty, ...
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