Small Business Success: Thriving During Change (And Landing On Your Feet!)

If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More

Small Business Marketing Secrets: Look Like Sizzle, Be The Steak

You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More

6 Ways Small Businesses Can Survive In A Crazy Economy

Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More

Local Search and Internet Yellow Pages - A Whole NewVocabulary for Small Businesss

Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More

Why Do Most Online Small Businesses Fail?

Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More

Three Big Barriers To Small Business Marketing Success

When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More

Women and Small Business

In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More

Organizing Tips for Small Business Success

If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More

Small Business Marketing: Specialize or Generalize?

There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More

Small Business Survival Tips

No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More

In The News:

Shopping Downtown on Small Business Saturday  Franklin County Free Press
Jennifer Glass Releases New Book for Small Business Owners  Jewish Link of Bronx, Westchester and Connecticut
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More Rules for Franchising?

The FTC- Mighty Federal Trade Commission has unilaterally decided to... Read More

The Care and Feeding of Your Small Business

While I was hard at work last week, an everyday... Read More

Blowing Your Own Horn ? A Key Marketing Strategy for Small Business

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Never Burn a Bridge

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Is Your Business Legally Prepared?

It is imperative to have your business legally prepared. How... Read More

Asking the RIGHT Questions

Which questions do you need to ask to even get... Read More

Franchises: How to Find the Best Franchise Opportunity for You

If you are looking for a franchise opportunity, the choice... Read More

Want to Grow Your Business? Make an Irresistible Offer

My clients and many of my readers are small and... Read More

Passion Is Key To A Successful Business

Passion. Passion alone can make your business successful. As an... Read More

Do You Own Your Business Or Does It Own You?

What was your aim when you went into business for... Read More

Carwash Franchisor Case Study

There are only a handful of car wash franchises in... Read More

Why the Over Regulation on the Franchising Model?

Franchising is the fastest way to build small businesses, provide... Read More

Building A Business That Works For You

Before you want to build your business, you need to... Read More

Due Dilegence 101 Or What You Do Not Know Can Kill You! - Part 1

Introduction: This article is written as a general discussion on... Read More

Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do

Want your small business to flip instead of flop?! Statistically... Read More

Job Costing - Do You Know How?

What's your job profitability? I meet with business owners every... Read More

How to Start a Carpet Cleaning Company

Opening a carpet cleaning business is a great way to... Read More

Advertising - For Small Businesses (Part 2)

How to do itPeople skim through newspapers and magazines and... Read More

City Wide Garage Sales: Hidden Riches!

Most of us remember going to at least one garage... Read More

Look Out for that Great Accountant

There are many factors to be considered when you are... Read More

10 Filler Activities for the Summer Business Slowdown

Summer is a time for the outdoors, for that well-deserved... Read More