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If I had $1.00 every time I heard someone say " I don't like change or, change makes me uncomfortable" I'd be a millionaire. Some people thrive on change ? they love it and even create more of it. Others view change with anxiety and resistance. So often, we don't... Read More
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in,... Read More
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps. Provide spectacular customer service -- every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. This person should be unknown by your staff and willing to provide... Read More
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads. So far, the Internet hasn't figured prominently in their marketing efforts. That's about... Read More
Search Engines account for almost 90% of all web traffic!In the Offline world its all about "location, location, location."Put your business were people crowd around and your set. Have your products ready and benefit the rewards.Online, small businesses fail to act on the fact that the fundamental reality of how... Read More
When you feel like you're always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.Here are three big... Read More
In the book Women and Small Business author gives all the guidelines and tools need to start, operate and succeed in a business of their own. In the mentioned book she tried in the fist part to explain how has changed the role of women in the world along centuries.... Read More
If you discovered the bottom line in your business depended on the organization in your office, your reaction could range from complete composure to sheer terror. Organization certainly has an effect on your bottom line ? and just as significantly ? on your peace of mind. For the small business... Read More
There have been many great points raised on both sides of this discussion. In order to make a final decision, we must look at how the business world is moving and at the purchasing patterns of the consumers who will be utilizing your services.The Internet has changed the way people... Read More
No matter what kind of small business you have, you need read these "small business survival tips" which will help you to succeed. You may be in Internet business, traditional business, or you may be a local merchant with 150 employees; whichever, however or whatever--you've got to know how... Read More
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Many small business startups fail within the first 2 years... Read More
Imagine that you have operated a successful franchise business for... Read More
During the 1980 presidential campaign, candidate Ronald Reagan vowed, if... Read More
Thankfully, most of us will never find out. That is... Read More
Here are some of the questions that you need to... Read More
1. Leadership Is Learned ? While many people appear to... Read More
"If at first you don't succeed, then skydiving definitely isn't... Read More
I've got good news and bad news. The good news... Read More
How many hours do you work a week? When was... Read More
You're pretty proud of yourself! After all, only four months... Read More
Should your business have a toll free number for customers... Read More
Do you like animals? Would you like to work for... Read More
"Inch by inch, row by row...that's the way my garden... Read More
Approximately 200,000 new businesses are started each year. More people... Read More
As a company grows, the owner's role begins to change.... Read More
As a business owner, you already know how important it... Read More
Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More
"So what?" is a lovely question.It can lead to a... Read More
You may be in Mail Order, Direct Mail, or you... Read More
The single most important activity you can do in your... Read More
SBIR Corner: FFP vs. CPFF contracts:In the SBIR/STTR world, the... Read More
Here are some sound debt collection techniques that can be... Read More
A recent survey indicated that clean Taxi Cabs Fleets have... Read More
The start of a new year is a time for... Read More
Many new ventures are preoccupied with all the money they... Read More
Obtaining a business credit card enables the small business owner... Read More
When a person knows and knows not that he knows.... Read More
If you interviewed business owners of failed businesses, a majority... Read More
Senior citizens are generally not a large marketing segment for... Read More
Just a few years ago, when one thought of a... Read More
Whether your target audience is in your neighborhood or across... Read More
Those who are in the pressure washer business should not... Read More
If you run a pressure washing company in a rural... Read More
Whether it has been thrust upon you by external market... Read More
There are only a handful of car wash franchises in... Read More
Is this you?You dreamed of owning your own business, doing... Read More
Habit: A consistent behavior you perform so frequently that it... Read More
As you may know, there are many ways to incorporate... Read More
No matter what kind of small business you have, you... Read More
How do we keep track of our business deals?If you... Read More
Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More
No matter your age or station in life, we all... Read More
The easiest way to lift profits is to cut the... Read More
TACTIC #1 -- Never simply slash your prices, unless you're... Read More
There are many potential niches for pressure washing companies that... Read More
You know what makes me really happy? Drinking a Starbucks... Read More
The start of a new year is a time for... Read More
Why Alliances FailWhen do you know an alliance is falling... Read More
We are noticing an increase in the length of time... Read More
The following tips have come from a wide variety of... Read More
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